Rascasse Audience Intelligence

West Virginia University Audience in United States

A data profile of the people who buy, follow and care about West Virginia University in United States — modelled from more than twelve digital signal sources. West Virginia University has an estimated audience of 2,166,726 people in United States.

#57among University in United States#1036among POI in United States#1022in Business & Career

The average West Virginia University fan in United States is 36.8 years old, balanced, and lives primarily in West Virginia.

The audience is concentrated in West Virginia, Pennsylvania, Virginia.

Top brand affinities include Cam Newton, Ezekiel Elliott, Colgate University, with strongest over-indexing on Cam Newton (21.53× the country average).

Demographically, the West Virginia University audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Virginia University fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Cam Newton.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Virginia University profile in United States.

Audience size
2.2M
in United States
Gender
50.6%♀
49.4% male
Age
36.8
average years
Country rank
#13374
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Virginia University fans

50.6% are female, 49.4% are male, average age 36.8.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for West Virginia University audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.8
Estimated audience size2,166,726
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the West Virginia University audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3914%
40-4918%
50+21%
Fig. 04

Worldwide distribution

73.0%

of the worldwide West Virginia University audience comes from United States.

Worldwide audience distribution share by country for West Virginia University
CountryShare
United States73.0%
Japan3.0%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Virginia University audience in United States is strongest.

Fig. 05

Top regions by affinity

West Virginia University fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K18.82×
02Pennsylvania~200K2.47×
03Maryland~90K2.45×
04Virginia~100K2.00×
05Delaware~10K1.74×
06New Jersey~90K1.59×
07Washington, District of Columbia~10K1.49×
08Ohio~100K1.45×
09Connecticut~20K0.88×
10New York~100K0.80×
11North Carolina~50K0.79×
12South Carolina~20K0.72×
13Vermont~3K0.71×
14Kentucky~20K0.70×
15Alaska~3K0.67×
16New Hampshire~6K0.66×
17North Dakota~3K0.65×
18Massachusetts~30K0.63×
19South Dakota~3K0.63×
20Rhode Island~4K0.62×
21Montana~4K0.60×
22Indiana~20K0.59×
23Maine~5K0.59×
24Tennessee~20K0.57×
25Iowa~10K0.55×
26Nebraska~6K0.54×
27Mississippi~9K0.52×
28Kansas~9K0.52×
29Idaho~6K0.51×
30Hawaii~5K0.51×
31Alabama~20K0.50×
32Utah~10K0.50×
33Georgia~30K0.49×
34New Mexico~5K0.49×
35Illinois~30K0.48×
36Michigan~30K0.47×
37Arkansas~8K0.47×
38Florida~70K0.46×
39Missouri~20K0.45×
40Colorado~20K0.45×
41Oklahoma~10K0.45×
42Louisiana~10K0.44×
43Wisconsin~10K0.40×
44Nevada~8K0.40×
45Minnesota~10K0.39×
46Texas~70K0.38×
47Oregon~9K0.38×
48Arizona~20K0.37×
49Washington~20K0.35×
50California~60K0.27×
Fig. 06

Affinity by region

Affinity by region — West Virginia University, United States
0.27×1.00×18.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Virginia University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Virginia University audience
#·InterestCategoryAffinity×
01Ezekiel ElliottSports28.51×
02Cam NewtonSports21.53×
03Colgate UniversityBusiness & Career20.02×
04Ohio State Buckeyes footballSports7.05×
05LSU Tigers footballSports6.59×
06Alabama Crimson Tide footballSports6.14×
07Museum of Modern ArtArts & Culture4.76×
08Boho-chicFashion & Accessoires4.32×
09Bath and BodyworksShopping3.28×
10Weather forecastingHome & Garden3.09×
11FedExBusiness & Career2.45×
12CollegeBusiness & Career2.41×
13Mortgage loansBusiness & Career1.92×
14Taylor SwiftMusic & Radio1.91×
15FloridaTravel & Leisure1.84×
16Planet FitnessSports1.78×
17MSNNews1.77×
18Pizza HutFood & Beverages1.74×
19GolfSports1.62×
20McDonald'sFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Virginia University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Virginia University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Convenience OrientationPREMIUM1.56×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Virginia University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Virginia University have in United States?

West Virginia University has an estimated audience of 2,166,726 people in United States, concentrated in West Virginia and Pennsylvania.

02

What is the gender split and age of West Virginia University fans?

50.6% of West Virginia University fans are female, 49.4% are male, with an average age of 36.8 years.

03

Which brands do West Virginia University fans like most?

West Virginia University fans show strongest brand affinity for Cam Newton (21.53×), Ezekiel Elliott (28.51×), and Colgate University (20.02×) over the country average.

04

Where do West Virginia University fans live in United States?

West Virginia University fans in United States are most concentrated in West Virginia (reach ~200K), Pennsylvania (reach ~200K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do West Virginia University fans also like?

Beyond West Virginia University itself, the audience over-indexes on Ezekiel Elliott (28.51×), Colgate University (20.02×), LSU Tigers football (6.59×), and Boho-chic (4.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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