West Virginia University Audience in United States

West Virginia University logo

West Virginia University has an estimated audience of 2,166,726 people in United States. 50.6% are female, 49.4% are male, average age 36.8. Top regions: Pennsylvania, West Virginia, Virginia. Top brand affinities: Noodle (Gorillaz), Vocal harmony, Goop, Historic site, Hipster.

The average West Virginia University fan in United States is 36.8 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, West Virginia, Virginia. Top brand affinities include Noodle (Gorillaz), Vocal harmony, Goop, with strongest over-indexing on Noodle (Gorillaz) (9.88× the country average). Demographically, the West Virginia University audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of West Virginia University fans

Demographic split for West Virginia University audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.8
Estimated audience size2,166,726

Audience persona

The typical West Virginia University fan in United States is balanced, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for West Virginia University in United States
RegionReachAffinity
Pennsylvania197,3652.71×
West Virginia161,39516×
Virginia115,4392.19×
New York111,4230.92×
Ohio104,9391.57×
Maryland99,7112.68×
New Jersey99,6951.81×
Florida75,7910.52×
Texas74,0700.4×
California67,3020.28×
North Carolina57,8140.89×
Illinois35,9580.5×
Georgia34,7050.52×
Michigan28,8340.51×
Massachusetts28,0240.66×
Tennessee26,6560.61×
Indiana25,4900.64×
South Carolina25,4430.78×
Connecticut21,6160.99×
Kentucky18,2250.67×
Arizona15,7350.36×
Washington15,2340.35×
Missouri15,1970.44×
Colorado15,0850.44×
Alabama14,9240.49×
Wisconsin11,8720.36×
Minnesota11,1140.36×
Delaware10,9181.83×
Washington, District of Columbia10,7011.64×
Louisiana10,1660.36×
Iowa10,1160.57×
Oklahoma9,5660.4×
Kansas8,4220.49×
Utah8,1880.42×
Oregon7,4550.3×
Mississippi7,1280.4×
Nevada6,6890.32×
Arkansas6,5520.37×
New Hampshire5,2570.62×
Nebraska4,6310.43×
Maine3,7060.48×
Idaho3,6860.34×
New Mexico3,5310.32×
Rhode Island3,3610.49×
Hawaii2,4670.26×
Montana2,3320.39×
Vermont2,0750.55×
South Dakota1,9510.39×
North Dakota1,6810.38×
Alaska1,4250.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Virginia University audience
BrandAffinityCategory
Noodle (Gorillaz)9.88×Music & Radio
Vocal harmony12.05×Music & Radio
Goop11.52×Internet & Social Media
Historic site8.8×Arts & Culture
Hipster18.53×Politics & Society
Grinch7.14×Movies & TV
Governor of Michigan12.38×Politics & Society
Fairy godmother10.91×Literature
Kikar HaShabbat23.27×News
Mathcore11.28×Music & Radio
Cherish (group)15.01×Music & Radio
Hibachi10.21×Food & Beverages
Wok8.29×Food & Beverages
Grace Slick10.91×Music & Radio
headspace11.23×Health
La Jolla10.81×Travel & Leisure
TV Fanatic11.99×Movies & TV
El Paso County, Colorado14.49×Travel & Leisure
Google Home6.99×Technology & Electronics
Guitarist (magazine)11.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Virginia University audience
TraitClusterScore
SustainabilityBALANCE1.27
ExtroversionTHRILL1.21
Sports ActivityPOWER1.1
Community OrientationOPEN1.08
Social Media UsageJOY1.07
MindfulnessBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for West Virginia University
CountryShare
United States73.0%
Japan3.0%
United Kingdom2.8%

See West Virginia University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does West Virginia University have in United States?

West Virginia University has an estimated audience of 2,166,726 people in United States, concentrated in Pennsylvania and West Virginia.

What is the gender split and age of West Virginia University fans?

50.6% of West Virginia University fans are female, 49.4% are male, with an average age of 36.8 years.

Which brands do West Virginia University fans like most?

West Virginia University fans show strongest brand affinity for Noodle (Gorillaz) (9.88×), Vocal harmony (12.05×), and Goop (11.52×) over the country average.

Where do West Virginia University fans live in United States?

West Virginia University fans in United States are most concentrated in Pennsylvania (reach 197,365), West Virginia (reach 161,395), and Virginia (reach 115,439). These three regions account for the largest share of the active audience.

What other brands do West Virginia University fans also like?

Beyond West Virginia University itself, the audience over-indexes on Vocal harmony (12.05×), Goop (11.52×), Historic site (8.8×), and Hipster (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.