A data profile of the people who buy, follow and care about WFAN (AM) in United States — modelled from more than twelve digital signal sources. WFAN (AM) has an estimated audience of 631,028 people in United States.
The average WFAN (AM) fan in United States is 43.5 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, Connecticut.
Top brand affinities include New York Rangers, New York Mets, New York Islanders, with strongest over-indexing on New York Rangers (23.23× the country average).
Demographically, the WFAN (AM) audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical WFAN (AM) fan in United States is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for New York Rangers.
The key figures that characterise the WFAN (AM) profile in United States.
18.3% are female, 81.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 43.5 |
| Estimated audience size | 631,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 31% | |
| 50+ | 21% |
Where the WFAN (AM) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~70K | 11.35× | |
| 02 | New Jersey | ~100K | 9.00× | |
| 03 | New York | ~300K | 7.24× | |
| 04 | Vermont | ~2K | 2.13× | |
| 05 | Rhode Island | ~4K | 1.91× | |
| 06 | Massachusetts | ~20K | 1.32× | |
| 07 | Pennsylvania | ~30K | 1.28× | |
| 08 | Delaware | ~2K | 1.24× | |
| 09 | New Hampshire | ~3K | 1.17× | |
| 10 | Florida | ~50K | 1.07× | |
| 11 | Maine | ~2K | 1.02× | |
| 12 | Alaska | ~1K | 0.84× | |
| 13 | North Dakota | <1K | 0.76× | |
| 14 | Idaho | ~2K | 0.73× | |
| 15 | Washington, District of Columbia | ~1K | 0.70× | |
| 16 | South Dakota | ~1K | 0.70× | |
| 17 | Montana | ~1K | 0.69× | |
| 18 | Hawaii | ~2K | 0.68× | |
| 19 | South Carolina | ~6K | 0.66× | |
| 20 | New Mexico | ~2K | 0.63× | |
| 21 | West Virginia | ~2K | 0.61× | |
| 22 | North Carolina | ~10K | 0.59× | |
| 23 | Virginia | ~9K | 0.59× | |
| 24 | Nebraska | ~2K | 0.55× | |
| 25 | Mississippi | ~3K | 0.54× | |
| 26 | Nevada | ~3K | 0.53× | |
| 27 | Arkansas | ~3K | 0.52× | |
| 28 | Maryland | ~5K | 0.50× | |
| 29 | Oklahoma | ~3K | 0.50× | |
| 30 | Kansas | ~2K | 0.50× | |
| 31 | Iowa | ~2K | 0.49× | |
| 32 | Utah | ~3K | 0.47× | |
| 33 | Arizona | ~6K | 0.45× | |
| 34 | Louisiana | ~4K | 0.45× | |
| 35 | Kentucky | ~3K | 0.44× | |
| 36 | Alabama | ~4K | 0.42× | |
| 37 | Oregon | ~3K | 0.42× | |
| 38 | Tennessee | ~5K | 0.39× | |
| 39 | Georgia | ~7K | 0.38× | |
| 40 | Indiana | ~4K | 0.38× | |
| 41 | Missouri | ~4K | 0.38× | |
| 42 | Wisconsin | ~4K | 0.38× | |
| 43 | Illinois | ~8K | 0.37× | |
| 44 | Minnesota | ~3K | 0.37× | |
| 45 | Colorado | ~3K | 0.35× | |
| 46 | Michigan | ~5K | 0.33× | |
| 47 | Ohio | ~6K | 0.32× | |
| 48 | Washington | ~4K | 0.31× | |
| 49 | California | ~20K | 0.30× | |
| 50 | Texas | ~10K | 0.22× |
The strongest cross-interests of the WFAN (AM) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York Rangers | Sports | 23.23× | ||
| 02 | New York Islanders | Sports | 22.74× | ||
| 03 | New Jersey Devils | Sports | 20.10× | ||
| 04 | Ottawa Senators | Sports | 20.00× | ||
| 05 | Calgary Flames | Sports | 20.00× | ||
| 06 | Bauer Hockey | Sports | 20.00× | ||
| 07 | Celtic FC | Sports | 20.00× | ||
| 08 | New York Mets | Sports | 13.54× | ||
| 09 | Ronaldinho | Sports | 11.47× | ||
| 10 | Goodyear Tire and Rubber Company | Cars & Mobility | 10.82× | ||
| 11 | San Francisco Giants | Sports | 7.58× | ||
| 12 | World Series | Sports | 7.52× | ||
| 13 | Seattle Mariners | Sports | 6.97× | ||
| 14 | Hyundai | Cars & Mobility | 6.46× | ||
| 15 | New York Yankees | Sports | 4.02× | ||
| 16 | FedEx | Business & Career | 3.95× | ||
| 17 | Mortgage loans | Business & Career | 3.44× | ||
| 18 | Vehicle insurance | Cars & Mobility | 3.20× | ||
| 19 | Solar energy | Home & Garden | 3.05× | ||
| 20 | McDonald's | Food & Beverages | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.23× | |
| Patriotism | CONSERVATISM | 1.89× | |
| Quality Awareness | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Mindfulness | BALANCE | 0.79× |
WFAN (AM) has an estimated audience of 631,028 people in United States, concentrated in New York and New Jersey.
18.3% of WFAN (AM) fans are female, 81.7% are male, with an average age of 43.5 years.
WFAN (AM) fans show strongest brand affinity for New York Rangers (23.23×), New York Mets (13.54×), and New York Islanders (22.74×) over the country average.
WFAN (AM) fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~100K), and Connecticut (reach ~70K). These three regions account for the largest share of the active audience.
Beyond WFAN (AM) itself, the audience over-indexes on New York Mets (13.54×), New York Islanders (22.74×), Seattle Mariners (6.97×), and New Jersey Devils (20.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for WFAN (AM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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