WFMZ-TV Audience in United States
WFMZ-TV has an estimated audience of 490,504 people in United States. 60.6% are female, 39.4% are male, average age 43.1. Top brand affinities: Sinaloa, Google Wallet, Pro-Ject, Elsword, Rajasthan.
Top brand affinities include Sinaloa, Google Wallet, Pro-Ject, with strongest over-indexing on Sinaloa (6.94× the country average). Demographically, the WFMZ-TV audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Category: Movies & TV · Type: TV Channel
Demographics of WFMZ-TV fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.1 |
| Estimated audience size | 490,504 |
Audience persona
The typical WFMZ-TV fan in United States is more female, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sinaloa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 6.94× | Travel & Leisure |
| Google Wallet | 10.17× | Technology & Electronics |
| Pro-Ject | 4.94× | Music & Radio |
| Elsword | 16.44× | Games |
| Rajasthan | 16.44× | Travel & Leisure |
| Product design | 1.75× | Business & Career |
| Sailor | 4.23× | Travel & Leisure |
| Pillow | 1.57× | Home & Garden |
| Home staging | 2.44× | Home & Garden |
| Urban horticulture | 1.52× | Home & Garden |
| UK garage | 2.24× | Music & Radio |
| Kevin Carroll | 9.9× | Movies & TV |
| Captain America (1990 film) | 1.8× | Movies & TV |
| Fairy godmother | 2.77× | Literature |
| Google Analytics | 1.8× | Internet & Social Media |
| Goop | 1.91× | Internet & Social Media |
| Voter registration | 1.65× | Politics & Society |
| Governor of Michigan | 2.53× | Politics & Society |
| Leverage (TV series) | 2.04× | Movies & TV |
| Corona (band) | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.12 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| China | 0.2% |
| Germany | 0.1% |
See WFMZ-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WFMZ-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.