When Calls the Heart Audience in United States

When Calls the Heart logo

When Calls the Heart has an estimated audience of 1,470,990 people in United States. 52.3% are female, 47.7% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: Product design, Urban Outfitters, Israel, Goop, Home staging.

The average When Calls the Heart fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Urban Outfitters, Israel, with strongest over-indexing on Product design (3.3× the country average). Demographically, the When Calls the Heart audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of When Calls the Heart fans

Demographic split for When Calls the Heart audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.6
Estimated audience size1,470,990

Audience persona

The typical When Calls the Heart fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for When Calls the Heart in United States
RegionReachAffinity
Texas92,5760.73×
California90,2760.56×
Florida81,3940.82×
Ohio56,7561.25×
Pennsylvania55,8351.13×
North Carolina51,9211.17×
New York48,4850.59×
Michigan43,4361.13×
Tennessee41,2211.4×
Georgia40,3090.89×
Illinois40,2710.82×
Indiana34,9021.3×
Virginia34,2390.96×
Missouri31,8521.34×
South Carolina27,2921.23×
Alabama26,3681.28×
Washington25,9620.88×
Kentucky25,8991.4×
Arizona25,4620.85×
Wisconsin24,7681.12×
New Jersey22,2020.59×
Minnesota21,6261.03×
Oklahoma21,0141.29×
Massachusetts20,5740.71×
Colorado19,1810.83×
Louisiana18,4820.97×
Maryland17,1350.68×
Arkansas16,9501.4×
Oregon16,7630.99×
Utah16,6371.26×
Iowa14,7901.22×
Kansas14,0531.21×
Mississippi13,7221.13×
Connecticut11,2940.77×
Idaho11,1051.51×
West Virginia10,7831.57×
Nevada8,4090.59×
Nebraska7,8631.07×
New Hampshire5,8871.02×
Maine5,5621.06×
New Mexico5,1100.69×
Montana4,6131.13×
South Dakota4,0951.2×
Rhode Island3,6470.78×
North Dakota3,4621.15×
Delaware3,4090.84×
Hawaii3,4050.54×
Alaska2,4390.77×
Wyoming2,3731.09×
Vermont2,2030.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for When Calls the Heart audience
BrandAffinityCategory
Product design3.3×Business & Career
Urban Outfitters2.35×Shopping
Israel2.58×Travel & Leisure
Goop4.6×Internet & Social Media
Home staging3.64×Home & Garden
Wok3.98×Food & Beverages
Bank account1.51×Business & Career
Google Photos1.51×Technology & Electronics
Jeep Wagoneer3.41×Cars & Mobility
Grace Slick4.56×Music & Radio
headspace4.81×Health
Jezebel (film)3.51×Movies & TV
Grinch2.06×Movies & TV
Hocus Pocus2.45×Movies & TV
UK garage2.7×Music & Radio
Google Home3.17×Technology & Electronics
Vocal harmony2.07×Music & Radio
The Halal Guys2.99×Food & Beverages
Nebraska Cornhuskers football1.61×Sports
Governor of Michigan3.27×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by When Calls the Heart audience
TraitClusterScore
PatriotismCONSERVATISM1.35
ExtroversionTHRILL1.32
Community OrientationOPEN1.14
TraditionCONSERVATISM1.13
SustainabilityBALANCE1.11
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for When Calls the Heart
CountryShare
United States64.0%
Canada10.2%
Australia4.0%

See When Calls the Heart audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does When Calls the Heart have in United States?

When Calls the Heart has an estimated audience of 1,470,990 people in United States, concentrated in Texas and California.

What is the gender split and age of When Calls the Heart fans?

52.3% of When Calls the Heart fans are female, 47.7% are male, with an average age of 43.6 years.

Which brands do When Calls the Heart fans like most?

When Calls the Heart fans show strongest brand affinity for Product design (3.3×), Urban Outfitters (2.35×), and Israel (2.58×) over the country average.

Where do When Calls the Heart fans live in United States?

When Calls the Heart fans in United States are most concentrated in Texas (reach 92,576), California (reach 90,276), and Florida (reach 81,394). These three regions account for the largest share of the active audience.

What other brands do When Calls the Heart fans also like?

Beyond When Calls the Heart itself, the audience over-indexes on Urban Outfitters (2.35×), Israel (2.58×), Goop (4.6×), and Home staging (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for When Calls the Heart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.