Rascasse Audience Intelligence

Whiskey sour Audience in United States

A data profile of the people who buy, follow and care about Whiskey sour in United States — modelled from more than twelve digital signal sources. Whiskey sour has an estimated audience of 464,591 people in United States.

#73among Alcohol in United States#11712among Topic in United States#2043in Food & Beverages

The average Whiskey sour fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Total Wine & More, Paulaner Brewery, Leffe, with strongest over-indexing on Total Wine & More (10.58× the country average).

Demographically, the Whiskey sour audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whiskey sour fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whiskey sour profile in United States.

Audience size
465K
in United States
Gender
43.5%♀
56.5% male
Age
41.8
average years
Country rank
#38243
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whiskey sour fans

43.5% are female, 56.5% are male, average age 41.8.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Whiskey sour audience in United States
MetricValue
Female43.5%
Male56.5%
Average age41.8
Estimated audience size464,591
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Whiskey sour audience in United States
Age bracketShare%
16-198%
20-2920%
30-3928%
40-4926%
50+19%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Whiskey sour audience comes from United States.

Worldwide audience distribution share by country for Whiskey sour
CountryShare
United States44.7%
Ireland6.5%
Netherlands6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whiskey sour audience in United States is strongest.

Fig. 05

Top regions by affinity

Whiskey sour fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.49×
02Alaska~1K1.42×
03Montana~2K1.41×
04Washington~10K1.34×
05Vermont~1K1.34×
06Colorado~9K1.27×
07Washington, District of Columbia~2K1.25×
08Maine~2K1.18×
09Wyoming<1K1.18×
10Nevada~5K1.17×
11Idaho~3K1.16×
12Illinois~20K1.06×
13California~50K1.05×
14Michigan~10K1.04×
15New Hampshire~2K1.04×
16New York~30K1.03×
17Hawaii~2K1.03×
18Pennsylvania~20K1.00×
19Tennessee~9K0.99×
20New Mexico~2K0.99×
21Arizona~9K0.98×
22Massachusetts~9K0.97×
23North Carolina~10K0.96×
24Rhode Island~1K0.96×
25Indiana~8K0.94×
26Missouri~7K0.94×
27Wisconsin~7K0.94×
28Arkansas~4K0.93×
29Nebraska~2K0.93×
30Ohio~10K0.92×
31Virginia~10K0.92×
32Louisiana~6K0.92×
33Oklahoma~5K0.91×
34Connecticut~4K0.91×
35Utah~4K0.90×
36Maryland~7K0.89×
37Kansas~3K0.89×
38Delaware~1K0.89×
39Alabama~6K0.87×
40Kentucky~5K0.87×
41Minnesota~6K0.86×
42Georgia~10K0.85×
43South Carolina~6K0.85×
44West Virginia~2K0.85×
45Texas~30K0.84×
46Iowa~3K0.84×
47Florida~30K0.82×
48South Dakota<1K0.82×
49Mississippi~3K0.81×
50New Jersey~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Whiskey sour, United States
0.80×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whiskey sour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whiskey sour audience
#·InterestCategoryAffinity×
01LeffeFood & Beverages110.16×
02Tuborg BreweryFood & Beverages92.47×
03Paulaner BreweryFood & Beverages72.29×
04Total Wine & MoreFood & Beverages10.58×
05Tennessee whiskeyFood & Beverages9.62×
06GinFood & Beverages7.99×
07Blended whiskeyFood & Beverages7.75×
08Bourbon whiskeyFood & Beverages7.14×
09Scotch whiskyFood & Beverages5.68×
10Non-alcoholic beverageFood & Beverages5.41×
11WhiskyFood & Beverages4.93×
12CocktailFood & Beverages4.76×
13GrillingFood & Beverages2.52×
14WineFood & Beverages2.38×
15BeerFood & Beverages2.28×
16BarbecueFood & Beverages2.26×
17Alcoholic beveragesFood & Beverages1.96×
18RecipesFood & Beverages1.90×
19CookingFood & Beverages1.67×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whiskey sour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whiskey sour audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
IndividualismJOY1.43×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whiskey sour audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.79×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whiskey sour have in United States?

Whiskey sour has an estimated audience of 464,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whiskey sour fans?

43.5% of Whiskey sour fans are female, 56.5% are male, with an average age of 41.8 years.

03

Which brands do Whiskey sour fans like most?

Whiskey sour fans show strongest brand affinity for Total Wine & More (10.58×), Paulaner Brewery (72.29×), and Leffe (110.16×) over the country average.

04

Where do Whiskey sour fans live in United States?

Whiskey sour fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Whiskey sour fans also like?

Beyond Whiskey sour itself, the audience over-indexes on Paulaner Brewery (72.29×), Leffe (110.16×), Cocktail (4.76×), and Tuborg Brewery (92.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Whiskey sour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whiskey sour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →