Whiskey sour Audience in United States

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Whiskey sour has an estimated audience of 464,591 people in United States. 43.5% are female, 56.5% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Birthday Gifts, Unique Gifts, Who Wants to Be a Millionaire?, Grinch, Governor of Michigan.

The average Whiskey sour fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Birthday Gifts, Unique Gifts, Who Wants to Be a Millionaire?, with strongest over-indexing on Birthday Gifts (9.75× the country average). Demographically, the Whiskey sour audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Whiskey sour fans

Demographic split for Whiskey sour audience in United States
MetricValue
Female43.5%
Male56.5%
Average age41.8
Estimated audience size464,591

Audience persona

The typical Whiskey sour fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Whiskey sour in United States
RegionReachAffinity
California57,1901.12×
Texas34,8600.87×
New York29,3751.13×
Florida26,5520.84×
Illinois16,9841.1×
Pennsylvania15,8411.01×
North Carolina13,9911×
Ohio13,7010.96×
Washington13,0641.4×
Michigan12,9421.07×
Georgia12,3790.86×
Virginia10,8110.96×
New Jersey9,7920.83×
Colorado9,6441.32×
Tennessee9,5301.02×
Arizona9,5021×
Massachusetts9,2931.02×
Indiana8,2380.97×
Oregon8,0011.5×
Maryland7,2730.91×
Missouri7,2730.97×
Wisconsin6,8600.98×
South Carolina6,0970.87×
Minnesota6,0150.9×
Louisiana5,5860.93×
Alabama5,5640.86×
Nevada5,3141.18×
Kentucky5,0510.87×
Oklahoma4,6540.9×
Connecticut4,3000.92×
Utah3,6430.88×
Arkansas3,3880.89×
Kansas3,1930.87×
Iowa3,0740.8×
Mississippi2,9870.78×
Idaho2,6051.12×
New Mexico2,1620.93×
Nebraska2,1480.92×
Hawaii2,0681.04×
Maine1,9241.16×
New Hampshire1,8591.02×
Washington, District of Columbia1,8041.29×
Montana1,7391.35×
West Virginia1,6070.74×
Rhode Island1,3780.93×
Alaska1,3321.34×
Delaware1,0910.85×
Vermont1,0511.29×
South Dakota7970.74×
Wyoming7651.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whiskey sour audience
BrandAffinityCategory
Birthday Gifts9.75×Kids & Family
Unique Gifts7.04×Shopping
Who Wants to Be a Millionaire?20×Movies & TV
Grinch4.05×Movies & TV
Governor of Michigan6.79×Politics & Society
Regional styles of Mexican music2.52×Music & Radio
Karbala7.9×Travel & Leisure
Wok5.46×Food & Beverages
Goop4.08×Internet & Social Media
Vocal harmony3.4×Music & Radio
edureka27.45×Business & Career
Google Home4.04×Technology & Electronics
Grace Slick5.21×Music & Radio
Halsey, Oregon4.81×Travel & Leisure
Cherish (group)6.05×Music & Radio
MeatEater4.12×Movies & TV
Guitarist (magazine)6.16×Music & Radio
Stamp collecting2.49×Home & Garden
Hipster5.01×Politics & Society
headspace4.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whiskey sour audience
TraitClusterScore
IndulgenceJOY2.01
Design AffinityPREMIUM1.34
TravellingTHRILL1.21
Healthy LifestyleBALANCE1.2
Convenience OrientationPREMIUM1.18
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Whiskey sour
CountryShare
United States45.2%
Ireland6.5%
Netherlands6.2%

See Whiskey sour audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Whiskey sour have in United States?

Whiskey sour has an estimated audience of 464,591 people in United States, concentrated in California and Texas.

What is the gender split and age of Whiskey sour fans?

43.5% of Whiskey sour fans are female, 56.5% are male, with an average age of 41.8 years.

Which brands do Whiskey sour fans like most?

Whiskey sour fans show strongest brand affinity for Birthday Gifts (9.75×), Unique Gifts (7.04×), and Who Wants to Be a Millionaire? (20×) over the country average.

Where do Whiskey sour fans live in United States?

Whiskey sour fans in United States are most concentrated in California (reach 57,190), Texas (reach 34,860), and New York (reach 29,375). These three regions account for the largest share of the active audience.

What other brands do Whiskey sour fans also like?

Beyond Whiskey sour itself, the audience over-indexes on Unique Gifts (7.04×), Who Wants to Be a Millionaire? (20×), Grinch (4.05×), and Governor of Michigan (6.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whiskey sour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.