Willie Geist Audience in United States

Willie Geist logo

Willie Geist has an estimated audience of 408,208 people in United States. 54.9% are female, 45.1% are male, average age 46.5. Top regions: New York, Florida, California. Top brand affinities: Keene, New Hampshire, Goop, Whataburger, Israel, Pillow.

The average Willie Geist fan in United States is 46.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Keene, New Hampshire, Goop, Whataburger, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Willie Geist audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Willie Geist fans

Demographic split for Willie Geist audience in United States
MetricValue
Female54.9%
Male45.1%
Average age46.5
Estimated audience size408,208

Audience persona

The typical Willie Geist fan in United States is balanced, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Willie Geist in United States
RegionReachAffinity
New York33,6771.48×
Florida29,6971.07×
California25,2280.56×
Texas21,3770.61×
Pennsylvania16,5841.21×
Ohio15,5451.24×
Illinois15,2491.12×
New Jersey14,8741.43×
North Carolina13,3781.09×
Virginia12,8571.29×
Massachusetts11,6371.45×
Michigan11,4181.07×
Tennessee10,7971.32×
Connecticut9,9162.42×
Georgia9,8950.79×
Maryland9,2831.32×
Indiana7,6881.03×
South Carolina7,6621.25×
Missouri7,4221.13×
Wisconsin6,1090.99×
Arizona5,9820.72×
Minnesota5,9651.02×
Washington5,7530.7×
Kentucky5,3621.05×
Colorado5,2590.82×
Alabama4,1850.73×
Iowa4,0001.19×
Louisiana3,8330.73×
Oklahoma3,5340.78×
Oregon3,3600.72×
Kansas2,8420.88×
Maine2,6281.8×
Mississippi2,3980.71×
Rhode Island2,3951.84×
Arkansas2,2890.68×
Nevada2,0760.53×
New Hampshire1,9841.23×
Utah1,8280.5×
Washington, District of Columbia1,7411.42×
West Virginia1,7390.91×
Nebraska1,6730.82×
Delaware1,4111.25×
New Mexico1,3740.67×
Idaho1,3590.66×
Vermont1,0681.49×
Montana7680.68×
Hawaii6610.38×
North Dakota6150.73×
South Dakota5630.6×
Alaska3200.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willie Geist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop7.02×Internet & Social Media
Whataburger2.12×Food & Beverages
Israel2.54×Travel & Leisure
Pillow2.46×Home & Garden
Alaska1.95×Travel & Leisure
Jezebel (film)6.94×Movies & TV
Collectable1.5×Kids & Family
Wok5.4×Food & Beverages
Hibachi6.38×Food & Beverages
Grinch3.21×Movies & TV
Cryptic crossword12.21×Technology & Electronics
The Devil's Rejects7.96×Movies & TV
Home staging4.03×Home & Garden
Unique Gifts1.7×Shopping
Governor of Michigan4.86×Politics & Society
Google Home4.08×Technology & Electronics
Elsword10.13×Games
headspace5.74×Health
Grace Slick5.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willie Geist audience
TraitClusterScore
Urban LifestyleOPEN1.76
Community OrientationOPEN1.69
Design AffinityPREMIUM1.47
SpiritualityBALANCE1.42
DIY MentalityTHRILL1.4
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Willie Geist
CountryShare
United States99.2%
Germany0.4%
Ireland0.2%

See Willie Geist audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Willie Geist have in United States?

Willie Geist has an estimated audience of 408,208 people in United States, concentrated in New York and Florida.

What is the gender split and age of Willie Geist fans?

54.9% of Willie Geist fans are female, 45.1% are male, with an average age of 46.5 years.

Which brands do Willie Geist fans like most?

Willie Geist fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (7.02×), and Whataburger (2.12×) over the country average.

Where do Willie Geist fans live in United States?

Willie Geist fans in United States are most concentrated in New York (reach 33,677), Florida (reach 29,697), and California (reach 25,228). These three regions account for the largest share of the active audience.

What other brands do Willie Geist fans also like?

Beyond Willie Geist itself, the audience over-indexes on Goop (7.02×), Whataburger (2.12×), Israel (2.54×), and Pillow (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willie Geist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.