Wind chime Audience in United States

Wind chime logo

Wind chime has an estimated audience of 1,367,746 people in United States. 71.6% are female, 28.4% are male, average age 52.1. Top regions: California, Texas, Florida. Top brand affinities: Arthur Ashe, Beethoven (film), Hobby Lobby, Indian musical instruments, Baritone horn.

The average Wind chime fan in United States is 52.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arthur Ashe, Beethoven (film), Hobby Lobby, with strongest over-indexing on Arthur Ashe (700.86× the country average). Demographically, the Wind chime audience skews more female with an average age of 52.1, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Musical instrument

Demographics of Wind chime fans

Demographic split for Wind chime audience in United States
MetricValue
Female71.6%
Male28.4%
Average age52.1
Estimated audience size1,367,746

Audience persona

The typical Wind chime fan in United States is more female, around 52.1 years old, with strong DIY Mentality tendencies and a notable affinity for Arthur Ashe.

Top regions in United States

Top regions ranked by reach for Wind chime in United States
RegionReachAffinity
California132,6310.88×
Texas123,7671.05×
Florida86,6260.94×
Ohio72,9581.73×
New York57,2910.75×
Pennsylvania51,1701.11×
North Carolina49,1671.19×
Georgia44,6771.06×
Michigan42,6941.19×
Illinois40,3850.89×
Tennessee38,1161.39×
Virginia31,7590.95×
Indiana30,9811.24×
New Jersey28,9350.83×
Louisiana28,2551.6×
Arizona26,3240.94×
Alabama26,1851.37×
South Carolina25,0771.22×
Missouri25,0381.14×
Kentucky23,9691.4×
Wisconsin23,1211.12×
Washington22,2480.81×
Massachusetts21,9850.82×
Maryland18,8400.8×
Minnesota17,8810.91×
Colorado17,4800.81×
Mississippi16,6571.48×
Oklahoma16,0281.06×
Arkansas15,2111.35×
Oregon14,4400.92×
Connecticut12,3470.9×
Iowa12,1921.08×
Kansas11,2821.05×
Utah9,5590.78×
West Virginia9,3911.47×
Nevada8,6200.65×
New Mexico7,1521.04×
Nebraska6,6790.97×
Idaho5,6570.82×
Maine5,5431.13×
New Hampshire4,9370.92×
Hawaii3,6420.62×
Rhode Island3,5300.81×
Delaware3,3110.88×
Montana3,2910.87×
South Dakota2,6880.85×
Vermont2,2690.95×
Washington, District of Columbia1,8870.46×
Alaska1,7630.6×
North Dakota1,5900.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wind chime audience
BrandAffinityCategory
Arthur Ashe700.86×Sports
Beethoven (film)18.12×Movies & TV
Hobby Lobby2.91×Home & Garden
Indian musical instruments87.14×Music & Radio
Baritone horn45.07×Music & Radio
Soprano saxophone43.27×Music & Radio
Cornet42.72×Music & Radio
Birds3.29×Pets & Animals
Wind instrument15.26×Music & Radio
EBay2.38×Shopping
Pinterest2.18×Internet & Social Media
Nature1.99×Home & Garden
Tree2.93×Home & Garden
Fox News Channel1.85×Movies & TV
Hummingbird11.3×Pets & Animals
Rock music1.85×Music & Radio
Earth2.45×Travel & Leisure
Kohl's2.21×Shopping
Holiday2.19×Travel & Leisure
Viola9.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wind chime audience
TraitClusterScore
DIY MentalityTHRILL1.49
CreativityOPEN1.47
Price SensitivityPREMIUM1.45
IndividualismJOY1.36
SustainabilityBALANCE1.31
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Wind chime
CountryShare
United States59.5%
United Kingdom5.3%
Japan4.4%

See Wind chime audiences in other countries

More Musical instrument audiences in United States

Frequently asked questions

How many fans does Wind chime have in United States?

Wind chime has an estimated audience of 1,367,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Wind chime fans?

71.6% of Wind chime fans are female, 28.4% are male, with an average age of 52.1 years.

Which brands do Wind chime fans like most?

Wind chime fans show strongest brand affinity for Arthur Ashe (700.86×), Beethoven (film) (18.12×), and Hobby Lobby (2.91×) over the country average.

Where do Wind chime fans live in United States?

Wind chime fans in United States are most concentrated in California (reach 132,631), Texas (reach 123,767), and Florida (reach 86,626). These three regions account for the largest share of the active audience.

What other brands do Wind chime fans also like?

Beyond Wind chime itself, the audience over-indexes on Beethoven (film) (18.12×), Hobby Lobby (2.91×), Indian musical instruments (87.14×), and Baritone horn (45.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wind chime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.