Wine Country (California) Audience in United States

Wine Country (California) logo

Wine Country (California) has an estimated audience of 3,157,977 people in United States. 61.4% are female, 38.6% are male, average age 47.3. Top regions: California, Texas, New York. Top brand affinities: Hibachi, headspace, Governor of Michigan, Goop, Wok.

The average Wine Country (California) fan in United States is 47.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hibachi, headspace, Governor of Michigan, with strongest over-indexing on Hibachi (15.41× the country average). Demographically, the Wine Country (California) audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Wine Country (California) fans

Demographic split for Wine Country (California) audience in United States
MetricValue
Female61.4%
Male38.6%
Average age47.3
Estimated audience size3,157,977

Audience persona

The typical Wine Country (California) fan in United States is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Wine Country (California) in United States
RegionReachAffinity
California594,4221.71×
Texas227,1370.84×
New York201,5371.14×
Florida191,8100.9×
New Jersey111,2521.39×
Illinois109,8501.04×
Pennsylvania101,4430.95×
Ohio96,3620.99×
North Carolina87,8930.92×
Washington86,2711.36×
Michigan81,7660.99×
Massachusetts80,4671.29×
Georgia75,4940.78×
Virginia71,6620.93×
Arizona69,4121.08×
Colorado62,4871.26×
Oregon59,6211.65×
Wisconsin56,6541.19×
Tennessee55,9850.88×
Minnesota54,6601.21×
Indiana51,5790.89×
Missouri50,7131×
Maryland47,7540.88×
South Carolina39,8180.84×
Connecticut34,6111.09×
Alabama32,8510.74×
Kentucky32,8070.83×
Louisiana31,3700.77×
Nevada31,1671.02×
Oklahoma27,4600.78×
Iowa25,3280.97×
Utah25,2500.89×
Kansas22,8680.92×
Arkansas20,1120.77×
New Hampshire15,8001.27×
Mississippi15,5830.6×
Nebraska15,2750.96×
Idaho14,7930.93×
Maine13,6071.2×
New Mexico13,5400.85×
Hawaii11,9910.88×
Rhode Island11,2971.12×
West Virginia10,9230.74×
Washington, District of Columbia9,6151.01×
Montana9,2911.06×
Vermont7,6931.39×
Delaware7,5230.86×
Alaska6,0560.9×
South Dakota5,7310.79×
North Dakota5,1750.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine Country (California) audience
BrandAffinityCategory
Hibachi15.41×Food & Beverages
headspace16.25×Health
Governor of Michigan12.89×Politics & Society
Goop9.06×Internet & Social Media
Wok10.48×Food & Beverages
Google Home9.12×Technology & Electronics
Cherish (group)14.88×Music & Radio
Fairy godmother9.97×Literature
Israel2.75×Travel & Leisure
MeatEater8.12×Movies & TV
Hipster9.6×Politics & Society
Grace Slick8.57×Music & Radio
TV Fanatic10.22×Movies & TV
Cryptic crossword14.5×Technology & Electronics
Grinch3.59×Movies & TV
Cam Ward3.39×Sports
Vocal harmony3.97×Music & Radio
Kikar HaShabbat14.27×News
Kendra Scott2.48×Fashion & Accessoires
Natural rubber1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine Country (California) audience
TraitClusterScore
TravellingTHRILL2.02
IndulgenceJOY1.77
Design AffinityPREMIUM1.73
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.55
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Wine Country (California)
CountryShare
United States69.0%
Canada6.2%
United Kingdom5.0%

See Wine Country (California) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wine Country (California) have in United States?

Wine Country (California) has an estimated audience of 3,157,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Wine Country (California) fans?

61.4% of Wine Country (California) fans are female, 38.6% are male, with an average age of 47.3 years.

Which brands do Wine Country (California) fans like most?

Wine Country (California) fans show strongest brand affinity for Hibachi (15.41×), headspace (16.25×), and Governor of Michigan (12.89×) over the country average.

Where do Wine Country (California) fans live in United States?

Wine Country (California) fans in United States are most concentrated in California (reach 594,422), Texas (reach 227,137), and New York (reach 201,537). These three regions account for the largest share of the active audience.

What other brands do Wine Country (California) fans also like?

Beyond Wine Country (California) itself, the audience over-indexes on headspace (16.25×), Governor of Michigan (12.89×), Goop (9.06×), and Wok (10.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine Country (California). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.