Working time Audience in United States

Working time logo

Working time has an estimated audience of 9,205,438 people in United States. 62.4% are female, 37.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Working time fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Working time audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Working time fans

Demographic split for Working time audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.5
Estimated audience size9,205,438

Audience persona

The typical Working time fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Working time in United States
RegionReachAffinity
California1,296,6381.28×
Texas1,018,7961.29×
Florida879,7341.41×
New York582,3711.13×
Illinois323,3691.05×
Georgia298,7661.05×
New Jersey283,5431.21×
Virginia279,0221.24×
North Carolina273,1610.99×
Pennsylvania259,4390.84×
Washington248,1091.34×
Ohio229,5440.81×
Michigan214,0010.89×
Massachusetts189,2951.04×
Arizona179,5120.96×
Maryland177,3691.12×
Tennessee161,3320.87×
Colorado159,4231.1×
Wisconsin158,7441.15×
Minnesota142,9061.08×
Indiana135,0820.8×
Missouri127,0120.86×
Oregon110,9921.05×
South Carolina107,6820.78×
Alabama93,9230.73×
Utah92,4981.12×
Nevada90,8501.02×
Connecticut84,6230.92×
Kentucky83,8000.73×
Louisiana81,0260.68×
Oklahoma77,6810.76×
Iowa64,7250.85×
Kansas61,6230.85×
Arkansas54,9910.73×
New Mexico50,1301.09×
Mississippi48,1440.63×
Idaho45,8790.99×
Nebraska38,9400.84×
New Hampshire33,9180.94×
Montana32,1061.26×
Alaska30,5971.55×
Hawaii30,0530.76×
Washington, District of Columbia29,9411.08×
West Virginia28,3900.66×
Rhode Island28,2350.96×
Delaware27,3081.08×
Maine24,8310.75×
North Dakota23,7351.26×
South Dakota21,9391.03×
Wyoming18,3721.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Working time audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Working time audience
TraitClusterScore
ExtroversionTHRILL1.06
Career OrientationPOWER1.05
SpiritualityBALANCE1.04
Convenience OrientationPREMIUM1.02
IndividualismJOY1.01
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Working time
CountryShare
United States42.9%
United Kingdom8.5%
Australia3.6%

See Working time audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Working time have in United States?

Working time has an estimated audience of 9,205,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Working time fans?

62.4% of Working time fans are female, 37.6% are male, with an average age of 40.5 years.

Which brands do Working time fans like most?

Working time fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Working time fans live in United States?

Working time fans in United States are most concentrated in California (reach 1,296,638), Texas (reach 1,018,796), and Florida (reach 879,734). These three regions account for the largest share of the active audience.

What other brands do Working time fans also like?

Beyond Working time itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Working time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.