Rascasse Audience Intelligence

Working time Audience in United States

A data profile of the people who buy, follow and care about Working time in United States — modelled from more than twelve digital signal sources. Working time has an estimated audience of 9,205,438 people in United States.

#2458among Topic in United States#377in Business & Career

The average Working time fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Genetics, Nostalgia, with strongest over-indexing on Britney Spears (2.83× the country average).

Demographically, the Working time audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Working time fan in United States is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working time profile in United States.

Audience size
9.2M
in United States
Gender
62.4%♀
37.6% male
Age
40.5
average years
Country rank
#3898
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working time fans

62.4% are female, 37.6% are male, average age 40.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Working time audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.5
Estimated audience size9,205,438
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Working time audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Working time audience comes from United States.

Worldwide audience distribution share by country for Working time
CountryShare
United States42.9%
United Kingdom8.5%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working time audience in United States is strongest.

Fig. 05

Top regions by affinity

Working time fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K1.44×
02Minnesota~200K1.34×
03Washington~200K1.25×
04Florida~800K1.22×
05California~1M1.17×
06Alaska~20K1.17×
07Colorado~200K1.16×
08Virginia~200K1.11×
09Montana~30K1.11×
10North Dakota~20K1.11×
11Texas~900K1.10×
12Oregon~100K1.08×
13New Jersey~200K1.06×
14Vermont~20K1.06×
15New York~500K1.05×
16South Dakota~20K1.05×
17Maryland~200K1.02×
18Washington, District of Columbia~30K1.02×
19Utah~80K1.01×
20New Mexico~50K1.01×
21Nebraska~50K1.01×
22Delaware~30K1.01×
23Illinois~300K1.00×
24Rhode Island~30K1.00×
25Iowa~70K0.99×
26Idaho~50K0.99×
27New Hampshire~40K0.98×
28Nevada~90K0.97×
29Georgia~300K0.96×
30Massachusetts~200K0.96×
31Hawaii~40K0.96×
32Maine~30K0.96×
33North Carolina~300K0.93×
34Kansas~70K0.93×
35West Virginia~40K0.93×
36Arizona~200K0.92×
37Connecticut~90K0.92×
38Mississippi~70K0.91×
39Arkansas~70K0.90×
40Michigan~200K0.89×
41Missouri~100K0.89×
42Tennessee~200K0.88×
43Oklahoma~90K0.88×
44Indiana~100K0.87×
45Kentucky~100K0.87×
46Alabama~100K0.86×
47Louisiana~100K0.86×
48Pennsylvania~300K0.85×
49South Carolina~100K0.85×
50Ohio~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Working time, United States
0.81×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working time audience
#·InterestCategoryAffinity×
01Restorative dentistryHealth9.08×
02Berlin WallTravel & Leisure4.50×
03CardiologyHealth4.09×
04Doctor of MedicineBusiness & Career3.18×
05Britney SpearsMusic & Radio2.83×
06Non-alcoholic beverageFood & Beverages2.40×
07Distance educationBusiness & Career2.34×
08GeneticsKids & Family2.03×
09Real propertyHome & Garden2.00×
10NostalgiaHome & Garden1.93×
11Internet celebrityInternet & Social Media1.85×
12Rail transportTravel & Leisure1.83×
13Subscription business modelShopping1.70×
14PharmacyBusiness & Career1.68×
15TraditionPolitics & Society1.62×
16SubwayFood & Beverages1.60×
17DentistryBusiness & Career1.60×
18Charitable organizationPolitics & Society1.60×
19TMZInternet & Social Media1.58×
20Veterinary medicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working time audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Community OrientationOPEN1.36×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working time audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working time have in United States?

Working time has an estimated audience of 9,205,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Working time fans?

62.4% of Working time fans are female, 37.6% are male, with an average age of 40.5 years.

03

Which brands do Working time fans like most?

Working time fans show strongest brand affinity for Britney Spears (2.83×), Genetics (2.03×), and Nostalgia (1.93×) over the country average.

04

Where do Working time fans live in United States?

Working time fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Working time fans also like?

Beyond Working time itself, the audience over-indexes on Genetics (2.03×), Nostalgia (1.93×), Subway (1.6×), and Real property (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Working time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Working time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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