Working time Audience in Germany
Working time has an estimated audience of 240,927 people in Germany. 49.2% are female, 50.8% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Part-time, Western Union, Fidelity Investments, Window blind.
The average Working time fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Part-time, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Working time audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Working time fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.4 |
| Estimated audience size | 240,927 |
Audience persona
The typical Working time fan in Germany is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,634 | 1.06× |
| Bayern | 44,595 | 1.15× |
| Baden-Württemberg | 38,525 | 1.17× |
| Niedersachsen | 24,472 | 1.05× |
| Hessen | 20,007 | 1.09× |
| Sachsen | 11,645 | 0.99× |
| Rheinland-Pfalz | 11,595 | 0.96× |
| Berlin | 10,804 | 1× |
| Schleswig-Holstein | 7,843 | 0.91× |
| Brandenburg | 7,083 | 0.95× |
| Hamburg | 6,096 | 1.12× |
| Thüringen | 5,712 | 0.93× |
| Sachsen-Anhalt | 5,562 | 0.89× |
| Mecklenburg-Vorpommern | 3,580 | 0.78× |
| Saarland | 2,465 | 0.83× |
| Bremen | 2,328 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Part-time | 11.29× | Business & Career |
| Western Union | 6.09× | Business & Career |
| Fidelity Investments | 30× | Business & Career |
| Window blind | 8.24× | Home & Garden |
| Real property | 5.25× | Home & Garden |
| Tagesschau | 2.11× | Movies & TV |
| Business intelligence | 13.02× | Business & Career |
| Indeed.com | 3.07× | Business & Career |
| Pets | 1.78× | Pets & Animals |
| Automobiles | 1.74× | Cars & Mobility |
| Business card | 14.11× | Business & Career |
| Bored Panda | 8.81× | Internet & Social Media |
| Netto Marken-Discount | 1.73× | Shopping |
| University | 2.88× | Business & Career |
| 2.06× | Internet & Social Media | |
| Italo disco | 6.02× | Music & Radio |
| Westdeutscher Rundfunk | 2.53× | Movies & TV |
| 1.57× | Internet & Social Media | |
| Transfermarkt | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.33 |
| Need for Security | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.52 |
| Pet Ownership | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.34 |
| Spirituality | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.9% |
| United Kingdom | 8.5% |
| Australia | 3.6% |
See Working time audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Working time have in Germany?
Working time has an estimated audience of 240,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Working time fans?
49.2% of Working time fans are female, 50.8% are male, with an average age of 35.4 years.
Which brands do Working time fans like most?
Working time fans show strongest brand affinity for Jotex (78.71×), Part-time (11.29×), and Western Union (6.09×) over the country average.
Where do Working time fans live in Germany?
Working time fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,634), Bayern (reach 44,595), and Baden-Württemberg (reach 38,525). These three regions account for the largest share of the active audience.
What other brands do Working time fans also like?
Beyond Working time itself, the audience over-indexes on Part-time (11.29×), Western Union (6.09×), Fidelity Investments (30×), and Window blind (8.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Working time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.