Rascasse Audience Intelligence

Working time Audience in Germany

A data profile of the people who buy, follow and care about Working time in Germany — modelled from more than twelve digital signal sources. Working time has an estimated audience of 240,927 people in Germany.

#6842among Topic in Germany#1338in Business & Career

The average Working time fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Part-time, Business intelligence, Fidelity Investments, with strongest over-indexing on Part-time (8.44× the country average).

Demographically, the Working time audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Working time fan in Germany is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Part-time.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working time profile in Germany.

Audience size
241K
in Germany
Gender
49.2%♀
50.8% male
Age
35.4
average years
Country rank
#20147
Topic in Germany
Fig. 01

Search interest · 12-month trend

+287%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working time fans

49.2% are female, 50.8% are male, average age 35.4.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Working time audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age35.4
Estimated audience size240,927
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Working time audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Working time audience comes from Germany.

Worldwide audience distribution share by country for Working time
CountryShare
United States42.9%
United Kingdom8.5%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working time audience in Germany is strongest.

Fig. 05

Top regions by affinity

Working time fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.31×
02Brandenburg~9K1.20×
03Thüringen~7K1.14×
04Sachsen-Anhalt~7K1.13×
05Hamburg~6K1.05×
06Berlin~10K1.02×
07Bayern~40K1.01×
08Nordrhein-Westfalen~50K0.99×
09Bremen~2K0.99×
10Baden-Württemberg~30K0.97×
11Niedersachsen~20K0.96×
12Mecklenburg-Vorpommern~4K0.95×
13Hessen~20K0.94×
14Schleswig-Holstein~8K0.88×
15Rheinland-Pfalz~10K0.87×
16Saarland~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Working time, Germany
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working time audience
#·InterestCategoryAffinity×
01Fidelity InvestmentsBusiness & Career30.39×
02Business intelligenceBusiness & Career20.74×
03Business cardBusiness & Career12.08×
04Part-timeBusiness & Career8.44×
05Window blindHome & Garden6.14×
06Self storageHome & Garden5.35×
07Sandra BullockMovies & TV3.89×
08Non-alcoholic beverageFood & Beverages3.45×
09Tom CruiseMovies & TV3.44×
10RedditInternet & Social Media2.64×
11FocusNews2.53×
12Public transportCars & Mobility2.42×
13TagesschauMovies & TV2.24×
14Online newspaperNews2.17×
15RefrigeratorHome & Garden2.15×
16Solar energyHome & Garden2.02×
17ReligionBusiness & Career1.91×
18TransfermarktSports1.74×
19PostbankBusiness & Career1.73×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working time audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
Community OrientationOPEN2.05×
Need for SecurityCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working time audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working time have in Germany?

Working time has an estimated audience of 240,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Working time fans?

49.2% of Working time fans are female, 50.8% are male, with an average age of 35.4 years.

03

Which brands do Working time fans like most?

Working time fans show strongest brand affinity for Part-time (8.44×), Business intelligence (20.74×), and Fidelity Investments (30.39×) over the country average.

04

Where do Working time fans live in Germany?

Working time fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Working time fans also like?

Beyond Working time itself, the audience over-indexes on Business intelligence (20.74×), Fidelity Investments (30.39×), Tagesschau (2.24×), and Reddit (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Working time audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Working time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →