Wright-Patt Credit Union Audience in United States

Wright-Patt Credit Union logo

Wright-Patt Credit Union has an estimated audience of 1,025,110 people in United States. 58.1% are female, 41.9% are male, average age 44.7. Top brand affinities: Sinaloa, Minnesota, Nebraska, Arrietty, Urban Outfitters.

Top brand affinities include Sinaloa, Minnesota, Nebraska, with strongest over-indexing on Sinaloa (9.69× the country average). Demographically, the Wright-Patt Credit Union audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Category: Business & Career · Type: Brand

Demographics of Wright-Patt Credit Union fans

Demographic split for Wright-Patt Credit Union audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.7
Estimated audience size1,025,110

Audience persona

The typical Wright-Patt Credit Union fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Sinaloa.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wright-Patt Credit Union audience
BrandAffinityCategory
Sinaloa9.69×Travel & Leisure
Minnesota2.19×Travel & Leisure
Nebraska2.7×Travel & Leisure
Arrietty14.13×Movies & TV
Urban Outfitters1.78×Shopping
MK3.94×Music & Radio
Product design1.84×Business & Career
Whataburger1.55×Food & Beverages
Elsword14.13×Games
Rajasthan14.13×Travel & Leisure
Life of Pi7.88×Movies & TV
Barclays Center10.42×Sports
Pro-Ject2.93×Music & Radio
Justice1.98×Politics & Society
Hipster6.11×Politics & Society
Hog Hunting2.16×Sports
Kerala3.78×Travel & Leisure
Sailor2.77×Travel & Leisure
Rapid prototyping9.12×Business & Career
Wikia1.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wright-Patt Credit Union audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
PatriotismCONSERVATISM1.39
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.22
Risk AppetiteTHRILL1.2
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Wright-Patt Credit Union
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Wright-Patt Credit Union audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wright-Patt Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.