XM Audience in United States

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XM has an estimated audience of 1,482,512 people in United States. 48.1% are female, 51.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Captain America (1990 film), Urban Outfitters, UK garage, Pillow.

The average XM fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Captain America (1990 film), Urban Outfitters, with strongest over-indexing on Israel (2.89× the country average). Demographically, the XM audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Record label

Demographics of XM fans

Demographic split for XM audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.7
Estimated audience size1,482,512

Audience persona

The typical XM fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for XM in United States
RegionReachAffinity
California167,7281.03×
Texas152,9591.2×
Florida128,4871.28×
New York96,4751.16×
North Carolina54,9661.23×
Pennsylvania51,9731.04×
Georgia49,9461.09×
Illinois49,5651×
Virginia48,2321.34×
New Jersey44,5491.18×
Ohio43,7210.96×
Michigan38,4030.99×
Tennessee30,7591.03×
Indiana29,7551.1×
Arizona28,9040.95×
Massachusetts27,9880.96×
Maryland26,9941.06×
Louisiana24,5111.28×
South Carolina24,0641.08×
Washington23,0820.78×
Kentucky22,6821.22×
Missouri22,4770.94×
Alabama21,9551.06×
Colorado19,5410.84×
Wisconsin19,1360.86×
Oklahoma18,7091.14×
Minnesota17,7470.84×
Arkansas15,8961.3×
Mississippi15,8901.3×
Connecticut15,4981.04×
Nevada14,1710.99×
Oregon12,4470.73×
Iowa12,3311.01×
Kansas12,0771.03×
Utah11,7820.89×
New Mexico9,0991.22×
Nebraska7,4141×
West Virginia6,7420.98×
New Hampshire6,0681.04×
Washington, District of Columbia5,9091.33×
Idaho5,8490.79×
Maine4,1140.77×
Montana3,9220.95×
Hawaii3,6360.57×
Delaware3,6100.88×
Rhode Island3,5700.76×
South Dakota2,8760.84×
North Dakota2,3510.77×
Wyoming2,1020.96×
Vermont1,8480.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for XM audience
BrandAffinityCategory
Israel2.89×Travel & Leisure
Captain America (1990 film)5.95×Movies & TV
Urban Outfitters2.2×Shopping
UK garage5.45×Music & Radio
Pillow2.13×Home & Garden
Alaska1.7×Travel & Leisure
Minnesota1.72×Travel & Leisure
Litter box2.05×Pets & Animals
Product design1.85×Business & Career
Whataburger1.57×Food & Beverages
3D printing2.18×Technology & Electronics
JibJab4.67×Internet & Social Media
Grinch3.18×Movies & TV
Grammarly3.62×Business & Career
Home staging4.01×Home & Garden
Nebraska1.88×Travel & Leisure
Google Photos1.54×Technology & Electronics
Pro-Ject2.38×Music & Radio
Staycation1.8×Home & Garden
Sinaloa2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by XM audience
TraitClusterScore
PatriotismCONSERVATISM2.11
IndividualismJOY1.5
Urban LifestyleOPEN1.36
Risk AppetiteTHRILL1.34
Convenience OrientationPREMIUM1.34
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for XM
CountryShare
United States36.3%
Japan16.8%
India9.4%

See XM audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does XM have in United States?

XM has an estimated audience of 1,482,512 people in United States, concentrated in California and Texas.

What is the gender split and age of XM fans?

48.1% of XM fans are female, 51.9% are male, with an average age of 43.7 years.

Which brands do XM fans like most?

XM fans show strongest brand affinity for Israel (2.89×), Captain America (1990 film) (5.95×), and Urban Outfitters (2.2×) over the country average.

Where do XM fans live in United States?

XM fans in United States are most concentrated in California (reach 167,728), Texas (reach 152,959), and Florida (reach 128,487). These three regions account for the largest share of the active audience.

What other brands do XM fans also like?

Beyond XM itself, the audience over-indexes on Captain America (1990 film) (5.95×), Urban Outfitters (2.2×), UK garage (5.45×), and Pillow (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for XM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.