XM Audience in United States
XM has an estimated audience of 1,482,512 people in United States. 48.1% are female, 51.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Fox News Channel, Chuck Norris, Google Maps, FC Bayern Munich.
The average XM fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Fox News Channel, Chuck Norris, with strongest over-indexing on PSV Eindhoven (46.75× the country average). Demographically, the XM audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station · Subtype: Record label
Demographics of XM fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.7 |
| Estimated audience size | 1,482,512 |
Audience persona
The typical XM fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 167,728 | 1.03× |
| Texas | 152,959 | 1.2× |
| Florida | 128,487 | 1.28× |
| New York | 96,475 | 1.16× |
| North Carolina | 54,966 | 1.23× |
| Pennsylvania | 51,973 | 1.04× |
| Georgia | 49,946 | 1.09× |
| Illinois | 49,565 | 1× |
| Virginia | 48,232 | 1.34× |
| New Jersey | 44,549 | 1.18× |
| Ohio | 43,721 | 0.96× |
| Michigan | 38,403 | 0.99× |
| Tennessee | 30,759 | 1.03× |
| Indiana | 29,755 | 1.1× |
| Arizona | 28,904 | 0.95× |
| Massachusetts | 27,988 | 0.96× |
| Maryland | 26,994 | 1.06× |
| Louisiana | 24,511 | 1.28× |
| South Carolina | 24,064 | 1.08× |
| Washington | 23,082 | 0.78× |
| Kentucky | 22,682 | 1.22× |
| Missouri | 22,477 | 0.94× |
| Alabama | 21,955 | 1.06× |
| Colorado | 19,541 | 0.84× |
| Wisconsin | 19,136 | 0.86× |
| Oklahoma | 18,709 | 1.14× |
| Minnesota | 17,747 | 0.84× |
| Arkansas | 15,896 | 1.3× |
| Mississippi | 15,890 | 1.3× |
| Connecticut | 15,498 | 1.04× |
| Nevada | 14,171 | 0.99× |
| Oregon | 12,447 | 0.73× |
| Iowa | 12,331 | 1.01× |
| Kansas | 12,077 | 1.03× |
| Utah | 11,782 | 0.89× |
| New Mexico | 9,099 | 1.22× |
| Nebraska | 7,414 | 1× |
| West Virginia | 6,742 | 0.98× |
| New Hampshire | 6,068 | 1.04× |
| Washington, District of Columbia | 5,909 | 1.33× |
| Idaho | 5,849 | 0.79× |
| Maine | 4,114 | 0.77× |
| Montana | 3,922 | 0.95× |
| Hawaii | 3,636 | 0.57× |
| Delaware | 3,610 | 0.88× |
| Rhode Island | 3,570 | 0.76× |
| South Dakota | 2,876 | 0.84× |
| North Dakota | 2,351 | 0.77× |
| Wyoming | 2,102 | 0.96× |
| Vermont | 1,848 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 46.75× | Sports |
| Fox News Channel | 2.06× | Movies & TV |
| Chuck Norris | 3.92× | Movies & TV |
| Google Maps | 2.43× | Internet & Social Media |
| FC Bayern Munich | 3.9× | Sports |
| Twin Peaks | 4.85× | Movies & TV |
| Capital One | 2.13× | Business & Career |
| DeviantArt | 3.47× | Internet & Social Media |
| Google Flights | 2.77× | Travel & Leisure |
| Aaron Rodgers | 3.12× | Sports |
| CarGurus | 2.77× | Cars & Mobility |
| CNN | 1.6× | Movies & TV |
| Beetlejuice | 2.26× | Movies & TV |
| Real property | 2.45× | Home & Garden |
| Dentistry | 2.46× | Business & Career |
| MSN | 1.79× | News |
| AT&T | 2.19× | Technology & Electronics |
| Planet Fitness | 1.77× | Sports |
| Indeed.com | 1.83× | Business & Career |
| Singer-songwriter | 1.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.11 |
| Individualism | JOY | 1.5 |
| Urban Lifestyle | OPEN | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Japan | 16.8% |
| India | 9.4% |
See XM audiences in other countries
More Record label audiences in United States
- Heavy metal music (70,586,595)
- Playlist (4,656,024)
- Independent record label (2,983,367)
- The happy cats (2,366,371)
- CD Baby (2,340,595)
Frequently asked questions
How many fans does XM have in United States?
XM has an estimated audience of 1,482,512 people in United States, concentrated in California and Texas.
What is the gender split and age of XM fans?
48.1% of XM fans are female, 51.9% are male, with an average age of 43.7 years.
Which brands do XM fans like most?
XM fans show strongest brand affinity for PSV Eindhoven (46.75×), Fox News Channel (2.06×), and Chuck Norris (3.92×) over the country average.
Where do XM fans live in United States?
XM fans in United States are most concentrated in California (reach 167,728), Texas (reach 152,959), and Florida (reach 128,487). These three regions account for the largest share of the active audience.
What other brands do XM fans also like?
Beyond XM itself, the audience over-indexes on Fox News Channel (2.06×), Chuck Norris (3.92×), Google Maps (2.43×), and FC Bayern Munich (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for XM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.