Rascasse Audience Intelligence

XM Audience in United States

A data profile of the people who buy, follow and care about XM in United States — modelled from more than twelve digital signal sources. XM has an estimated audience of 1,472,284 people in United States.

#9among Radio Station in United States#2163in Music & Radio

The average XM fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, AT&T, New York Post, with strongest over-indexing on Chuck Norris (3.45× the country average).

Demographically, the XM audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical XM fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the XM profile in United States.

Audience size
1.5M
in United States
Gender
48.1%♀
51.9% male
Age
43.7
average years
Country rank
#18019
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of XM fans

48.1% are female, 51.9% are male, average age 43.7.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for XM audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.7
Estimated audience size1,472,284
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the XM audience in United States
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

34.4%

of the worldwide XM audience comes from United States.

Worldwide audience distribution share by country for XM
CountryShare
United States34.4%
Japan16.3%
India12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the XM audience in United States is strongest.

Fig. 05

Top regions by affinity

XM fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.31×
02Mississippi~20K1.31×
03Florida~100K1.29×
04Virginia~50K1.25×
05Arkansas~20K1.24×
06New Mexico~9K1.22×
07Kentucky~20K1.21×
08North Carolina~50K1.18×
09Washington, District of Columbia~5K1.18×
10Texas~100K1.17×
11Georgia~50K1.17×
12Alabama~20K1.16×
13Indiana~30K1.15×
14New York~90K1.12×
15New Jersey~40K1.10×
16Kansas~10K1.10×
17West Virginia~7K1.08×
18Oklahoma~20K1.07×
19Tennessee~30K1.05×
20New Hampshire~6K1.05×
21Pennsylvania~50K1.04×
22South Carolina~20K1.04×
23Connecticut~20K1.02×
24Maryland~30K1.01×
25California~200K1.00×
26Illinois~50K1.00×
27Michigan~40K0.99×
28Missouri~20K0.99×
29Iowa~10K0.99×
30Nevada~10K0.98×
31Delaware~4K0.96×
32Ohio~40K0.95×
33Nebraska~7K0.95×
34Arizona~30K0.92×
35Wisconsin~20K0.92×
36Vermont~2K0.92×
37Massachusetts~30K0.91×
38Utah~10K0.91×
39Montana~4K0.91×
40South Dakota~3K0.87×
41Minnesota~20K0.86×
42North Dakota~3K0.86×
43Colorado~20K0.83×
44Maine~4K0.82×
45Rhode Island~4K0.81×
46Idaho~6K0.80×
47Alaska~2K0.78×
48Washington~20K0.76×
49Oregon~10K0.74×
50Hawaii~4K0.69×
Fig. 06

Affinity by region

Affinity by region — XM, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the XM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for XM audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure5.86×
02WWE Hall of FameSports3.66×
03Chuck NorrisMovies & TV3.45×
04Web serverTechnology & Electronics3.42×
05PoliticoPolitics & Society3.30×
06New York PostNews2.99×
07Apple TVMovies & TV2.77×
08Online newspaperNews2.51×
09AT&TTechnology & Electronics2.39×
10Microwave ovenHome & Garden2.35×
11Rail transportTravel & Leisure2.30×
12Britney SpearsMusic & Radio1.98×
13Real propertyHome & Garden1.93×
14United Parcel ServiceBusiness & Career1.89×
15TicketmasterTravel & Leisure1.86×
16TMZInternet & Social Media1.82×
17RadioTechnology & Electronics1.79×
18Fox News ChannelMovies & TV1.79×
19GeneticsKids & Family1.73×
20Nonprofit organizationPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the XM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by XM audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
IndividualismJOY1.78×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by XM audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does XM have in United States?

XM has an estimated audience of 1,472,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of XM fans?

48.1% of XM fans are female, 51.9% are male, with an average age of 43.7 years.

03

Which brands do XM fans like most?

XM fans show strongest brand affinity for Chuck Norris (3.45×), AT&T (2.39×), and New York Post (2.99×) over the country average.

04

Where do XM fans live in United States?

XM fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do XM fans also like?

Beyond XM itself, the audience over-indexes on AT&T (2.39×), New York Post (2.99×), Apple TV (2.77×), and Online newspaper (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See XM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for XM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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