Yacht Rock Audience in United States

Yacht Rock has an estimated audience of 825,515 people in United States. 40.6% are female, 59.4% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Circle K, DeviantArt, Marisa Tomei.

The average Yacht Rock fan in United States is 48.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (12.83× the country average). Demographically, the Yacht Rock audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Yacht Rock fans

Demographic split for Yacht Rock audience in United States
MetricValue
Female40.6%
Male59.4%
Average age48.5
Estimated audience size825,515

Audience persona

The typical Yacht Rock fan in United States is more male, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Yacht Rock in United States
RegionReachAffinity
California96,2601.06×
Texas52,4010.74×
Florida51,6450.92×
New York51,3721.11×
Pennsylvania35,5171.28×
Illinois29,4771.07×
Ohio28,5681.12×
New Jersey27,4921.31×
Georgia25,5161×
North Carolina25,1551.01×
Massachusetts24,7161.52×
Michigan22,5701.05×
Virginia20,9801.04×
Washington20,3481.23×
Tennessee15,9190.96×
Colorado15,6541.2×
Indiana15,6081.03×
Wisconsin14,9971.21×
Missouri14,5111.09×
Arizona14,4750.86×
Maryland13,7590.97×
Minnesota13,5191.14×
Oregon12,6831.34×
South Carolina12,5761.01×
Connecticut10,9301.32×
Kentucky10,3191×
Alabama9,4180.82×
Louisiana9,2610.87×
Oklahoma7,7810.85×
Nevada7,4090.93×
Iowa6,4600.95×
Kansas6,2170.96×
Utah6,0120.81×
Arkansas4,8190.71×
Nebraska4,6501.12×
New Hampshire4,5961.41×
Mississippi3,9320.58×
Maine3,4981.18×
New Mexico3,4350.83×
Rhode Island3,3101.26×
Washington, District of Columbia3,0471.23×
Idaho2,9850.72×
West Virginia2,9020.75×
Hawaii2,7820.78×
Delaware2,3981.05×
Montana1,8440.81×
Vermont1,8251.26×
Alaska1,1900.67×
South Dakota1,1600.61×
North Dakota1,0080.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yacht Rock audience
BrandAffinityCategory
Capital One12.83×Business & Career
Google Maps11.66×Internet & Social Media
Circle K16.36×Shopping
DeviantArt13.18×Internet & Social Media
Marisa Tomei29.32×Movies & TV
ICloud16.8×Technology & Electronics
Indeed.com6.65×Business & Career
CarGurus9.32×Cars & Mobility
Beetlejuice7.14×Movies & TV
Diana Ross18.87×Music & Radio
Enterprise Rent-A-Car8.19×Cars & Mobility
Luka Dončić14.43×Sports
Aaron Rodgers8.41×Sports
Lil Peep27.18×Music & Radio
Khan Academy10.78×Business & Career
Charlie Hunnam13×Movies & TV
ABBA23.96×Music & Radio
Diane Keaton7.46×Movies & TV
AccuWeather7.7×Home & Garden
Ozzy Osbourne11.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yacht Rock audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Community OrientationOPEN1.5
TraditionCONSERVATISM1.44
IndulgenceJOY1.41
TravellingTHRILL1.39
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Yacht Rock
CountryShare
United States64.7%
United Kingdom8.3%
Canada4.6%

See Yacht Rock audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Yacht Rock have in United States?

Yacht Rock has an estimated audience of 825,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Yacht Rock fans?

40.6% of Yacht Rock fans are female, 59.4% are male, with an average age of 48.5 years.

Which brands do Yacht Rock fans like most?

Yacht Rock fans show strongest brand affinity for Capital One (12.83×), Google Maps (11.66×), and Circle K (16.36×) over the country average.

Where do Yacht Rock fans live in United States?

Yacht Rock fans in United States are most concentrated in California (reach 96,260), Texas (reach 52,401), and Florida (reach 51,645). These three regions account for the largest share of the active audience.

What other brands do Yacht Rock fans also like?

Beyond Yacht Rock itself, the audience over-indexes on Google Maps (11.66×), Circle K (16.36×), DeviantArt (13.18×), and Marisa Tomei (29.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yacht Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.