Rascasse Audience Intelligence

Zagat Target Market in United States

A data profile of the people who buy, follow and care about Zagat in United States — modelled from more than twelve digital signal sources. Zagat has an estimated audience of 288,013 people in United States.

#146among Restaurants in United States#5114among Brand in United States#2539in Food & Beverages

The average Zagat fan in United States is 41.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Tartine, OpenTable, Trader Joe's, with strongest over-indexing on Tartine (50.07× the country average).

Demographically, the Zagat audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zagat fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Tartine.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zagat profile in United States.

Audience size
288K
in United States
Gender
51.4%♀
48.6% male
Age
41.7
average years
Country rank
#49360
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zagat

51.4% are female, 48.6% are male, average age 41.7.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Zagat audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.7
Estimated audience size288,013
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Zagat audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Zagat audience comes from United States.

Worldwide audience distribution share by country for Zagat
CountryShare
United States74.7%
Brazil7.7%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zagat audience in United States is strongest.

Fig. 05

Top regions by affinity

Zagat customers by region in United States
#RegionReachAffinity×
01New York~40K2.48×
02Oklahoma~8K2.42×
03New Jersey~10K1.65×
04Washington, District of Columbia~1K1.56×
05Connecticut~4K1.51×
06Massachusetts~8K1.42×
07California~40K1.20×
08Maine~1K1.09×
09Vermont<1K1.09×
10Pennsylvania~10K1.08×
11Rhode Island<1K1.07×
12Maryland~5K1.05×
13Illinois~10K1.04×
14Virginia~7K1.04×
15New Hampshire~1K1.03×
16Alaska<1K1.03×
17Florida~20K1.02×
18Washington~6K1.02×
19Delaware<1K1.02×
20North Dakota<1K0.99×
21Montana<1K0.98×
22Hawaii~1K0.97×
23South Dakota<1K0.97×
24Oregon~3K0.95×
25Colorado~4K0.94×
26Georgia~8K0.92×
27New Mexico~1K0.92×
28West Virginia~1K0.91×
29Utah~2K0.90×
30Idaho~1K0.90×
31Louisiana~3K0.88×
32Nebraska~1K0.88×
33Nevada~2K0.87×
34Mississippi~2K0.87×
35Missouri~4K0.86×
36Arkansas~2K0.86×
37Iowa~2K0.86×
38Kansas~2K0.86×
39North Carolina~7K0.84×
40Michigan~6K0.84×
41Arizona~5K0.84×
42Indiana~4K0.84×
43Minnesota~3K0.84×
44Kentucky~3K0.84×
45South Carolina~4K0.83×
46Wisconsin~4K0.83×
47Texas~20K0.82×
48Ohio~7K0.82×
49Tennessee~5K0.82×
50Alabama~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Zagat, United States
0.81×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zagat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zagat audience
#·InterestCategoryAffinity×
01TartineFood & Beverages50.07×
02BulgogiFood & Beverages34.31×
03GritsFood & Beverages21.29×
04Blanton'sFood & Beverages19.91×
05PopsicleFood & Beverages18.10×
06OpenTableFood & Beverages11.98×
07Food photographyArts & Culture11.24×
08King crabPets & Animals11.19×
09Trader Joe'sShopping3.69×
10First class travelTravel & Leisure3.64×
11Wine tastingFood & Beverages3.44×
12Raising Cane's Chicken FingersFood & Beverages2.83×
13FedExBusiness & Career2.72×
14Popeyes Louisiana KitchenFood & Beverages2.46×
15Organic foodFood & Beverages2.45×
16Local foodFood & Beverages2.38×
17Italian cuisineFood & Beverages2.35×
18CocktailFood & Beverages2.18×
19AirbnbTravel & Leisure2.11×
20BarbecueFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zagat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zagat audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.42×
Quality AwarenessPREMIUM2.01×
Price SensitivityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zagat audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zagat's target market in United States?

Zagat's target market in United States covers an estimated 288,013 people, concentrated in New York and California.

02

What is the gender split and age of Zagat customers?

51.4% of the Zagat audience are female, 48.6% are male, with an average age of 41.7 years.

03

Which brands do Zagat fans like most?

Zagat fans show strongest brand affinity for Tartine (50.07×), OpenTable (11.98×), and Trader Joe's (3.69×) over the country average.

04

Where do Zagat fans live in United States?

Zagat fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Zagat fans also like?

Beyond Zagat itself, the audience over-indexes on OpenTable (11.98×), Trader Joe's (3.69×), Popsicle (18.1×), and Food photography (11.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Zagat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zagat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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