Zagat Audience in United States
Zagat has an estimated audience of 288,459 people in United States. 51.4% are female, 48.6% are male, average age 41.7. Top regions: New York, California, Texas. Top brand affinities: Takers, Home construction, Natural rubber, Kielbasa, Hasan Minhaj.
The average Zagat fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Takers, Home construction, Natural rubber, with strongest over-indexing on Takers (14.98× the country average). Demographically, the Zagat audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Zagat fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.7 |
| Estimated audience size | 288,459 |
Audience persona
The typical Zagat fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Takers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 45,178 | 2.8× |
| California | 39,389 | 1.24× |
| Texas | 22,095 | 0.89× |
| Florida | 21,506 | 1.1× |
| New Jersey | 13,936 | 1.9× |
| Pennsylvania | 11,381 | 1.17× |
| Oklahoma | 10,796 | 3.37× |
| Illinois | 10,023 | 1.04× |
| Massachusetts | 8,753 | 1.54× |
| Georgia | 8,418 | 0.95× |
| Virginia | 7,446 | 1.06× |
| Ohio | 6,664 | 0.75× |
| North Carolina | 6,650 | 0.77× |
| Washington | 5,870 | 1.01× |
| Michigan | 5,744 | 0.76× |
| Maryland | 5,234 | 1.06× |
| Connecticut | 5,165 | 1.79× |
| Arizona | 4,766 | 0.81× |
| Colorado | 4,260 | 0.94× |
| Indiana | 3,861 | 0.73× |
| Tennessee | 3,856 | 0.67× |
| Missouri | 3,485 | 0.75× |
| South Carolina | 3,017 | 0.7× |
| Oregon | 2,926 | 0.88× |
| Wisconsin | 2,897 | 0.67× |
| Louisiana | 2,762 | 0.74× |
| Minnesota | 2,732 | 0.66× |
| Alabama | 2,333 | 0.58× |
| Kentucky | 2,115 | 0.58× |
| Nevada | 2,090 | 0.75× |
| Utah | 2,051 | 0.79× |
| Washington, District of Columbia | 1,759 | 2.03× |
| Iowa | 1,458 | 0.61× |
| Kansas | 1,360 | 0.6× |
| Arkansas | 1,278 | 0.54× |
| New Hampshire | 1,252 | 1.1× |
| Rhode Island | 1,134 | 1.23× |
| Hawaii | 1,131 | 0.91× |
| Maine | 1,095 | 1.06× |
| New Mexico | 1,029 | 0.71× |
| Mississippi | 920 | 0.39× |
| Delaware | 914 | 1.15× |
| Nebraska | 805 | 0.56× |
| Idaho | 746 | 0.52× |
| West Virginia | 712 | 0.53× |
| Montana | 661 | 0.83× |
| Vermont | 632 | 1.25× |
| Alaska | 569 | 0.92× |
| South Dakota | 489 | 0.73× |
| North Dakota | 476 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Takers | 14.98× | Movies & TV |
| Home construction | 1.97× | Home & Garden |
| Natural rubber | 2.81× | Cars & Mobility |
| Kielbasa | 20× | Food & Beverages |
| Hasan Minhaj | 12.15× | Movies & TV |
| Page Kennedy | 18.46× | Movies & TV |
| Bank account | 2.25× | Business & Career |
| Israel | 1.8× | Travel & Leisure |
| edureka | 29.8× | Business & Career |
| Unique Gifts | 1.85× | Shopping |
| 3D printing | 1.9× | Technology & Electronics |
| Justice | 2.05× | Politics & Society |
| Kansas | 1.81× | Travel & Leisure |
| Hoosier | 9.35× | Politics & Society |
| Certified diabetes educator | 8.76× | Business & Career |
| Nebraska Cornhuskers football | 2.33× | Sports |
| Mothercare | 2.02× | Kids & Family |
| Kendra Scott | 1.8× | Fashion & Accessoires |
| Nurse education | 1.98× | Kids & Family |
| Birthday Gifts | 1.92× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.78 |
| Design Affinity | PREMIUM | 2.49 |
| Luxury Orientation | PREMIUM | 2.3 |
| Travelling | THRILL | 2 |
| Price Sensitivity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| Brazil | 7.5% |
| United Kingdom | 7.3% |
See Zagat audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
Frequently asked questions
How many fans does Zagat have in United States?
Zagat has an estimated audience of 288,459 people in United States, concentrated in New York and California.
What is the gender split and age of Zagat fans?
51.4% of Zagat fans are female, 48.6% are male, with an average age of 41.7 years.
Which brands do Zagat fans like most?
Zagat fans show strongest brand affinity for Takers (14.98×), Home construction (1.97×), and Natural rubber (2.81×) over the country average.
Where do Zagat fans live in United States?
Zagat fans in United States are most concentrated in New York (reach 45,178), California (reach 39,389), and Texas (reach 22,095). These three regions account for the largest share of the active audience.
What other brands do Zagat fans also like?
Beyond Zagat itself, the audience over-indexes on Home construction (1.97×), Natural rubber (2.81×), Kielbasa (20×), and Hasan Minhaj (12.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zagat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.