Zen Audience in United States
Zen has an estimated audience of 6,691,153 people in United States. 69.7% are female, 30.3% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Lulu 黃路梓茵, Historic site, Goop, Vocal harmony.
The average Zen fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Lulu 黃路梓茵, Historic site, with strongest over-indexing on Whataburger (1.64× the country average). Demographically, the Zen audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Zen fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 39.9 |
| Estimated audience size | 6,691,153 |
Audience persona
The typical Zen fan in United States is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 665,378 | 0.9× |
| Texas | 627,682 | 1.09× |
| Florida | 484,279 | 1.07× |
| New York | 410,895 | 1.1× |
| Georgia | 284,000 | 1.38× |
| Pennsylvania | 245,318 | 1.09× |
| Illinois | 235,839 | 1.06× |
| North Carolina | 226,455 | 1.12× |
| Ohio | 216,888 | 1.05× |
| Louisiana | 172,960 | 2× |
| Tennessee | 167,839 | 1.25× |
| Michigan | 156,584 | 0.89× |
| Virginia | 153,635 | 0.94× |
| New Jersey | 151,172 | 0.89× |
| Arizona | 143,325 | 1.05× |
| South Carolina | 137,907 | 1.37× |
| Washington | 134,978 | 1.01× |
| Missouri | 134,660 | 1.25× |
| Maryland | 125,643 | 1.09× |
| Indiana | 120,388 | 0.98× |
| Alabama | 117,175 | 1.25× |
| Massachusetts | 115,574 | 0.88× |
| Kentucky | 102,769 | 1.23× |
| Colorado | 93,173 | 0.88× |
| Wisconsin | 92,412 | 0.92× |
| Connecticut | 83,612 | 1.25× |
| Minnesota | 80,841 | 0.84× |
| Oklahoma | 74,932 | 1.01× |
| Nevada | 73,931 | 1.14× |
| Mississippi | 69,935 | 1.27× |
| Oregon | 63,415 | 0.83× |
| Arkansas | 61,949 | 1.12× |
| Kansas | 50,374 | 0.96× |
| Iowa | 49,416 | 0.9× |
| Nebraska | 42,210 | 1.26× |
| Utah | 41,073 | 0.69× |
| West Virginia | 37,400 | 1.2× |
| New Mexico | 27,889 | 0.83× |
| Hawaii | 26,285 | 0.91× |
| Idaho | 23,934 | 0.71× |
| Maine | 19,859 | 0.83× |
| New Hampshire | 18,724 | 0.71× |
| Washington, District of Columbia | 16,587 | 0.82× |
| Delaware | 15,761 | 0.85× |
| Rhode Island | 14,987 | 0.7× |
| Alaska | 14,217 | 0.99× |
| Montana | 13,881 | 0.75× |
| South Dakota | 11,384 | 0.74× |
| North Dakota | 9,374 | 0.68× |
| Vermont | 7,765 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.64× | Food & Beverages |
| Lulu 黃路梓茵 | 2.36× | Movies & TV |
| Historic site | 3.29× | Arts & Culture |
| Goop | 3.97× | Internet & Social Media |
| Vocal harmony | 3.27× | Music & Radio |
| Throne of Glass | 5.1× | Literature |
| 3D printing | 1.65× | Technology & Electronics |
| JDSU | 1.92× | Business & Career |
| Hibachi | 4.92× | Food & Beverages |
| Governor of Michigan | 4.23× | Politics & Society |
| Grinch | 2.18× | Movies & TV |
| Fairy godmother | 3.98× | Literature |
| Nebraska Cornhuskers | 4.18× | Sports |
| Wok | 3.12× | Food & Beverages |
| Home staging | 2.32× | Home & Garden |
| headspace | 4.07× | Health |
| Home Bargains | 5.1× | Shopping |
| Google Home | 2.69× | Technology & Electronics |
| Mathcore | 3.3× | Music & Radio |
| Corona (band) | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| Quality Awareness | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.33 |
| Individualism | JOY | 1.32 |
| Spirituality | BALANCE | 1.27 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 9.1% |
| France | 7.8% |
See Zen audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Zen have in United States?
Zen has an estimated audience of 6,691,153 people in United States, concentrated in California and Texas.
What is the gender split and age of Zen fans?
69.7% of Zen fans are female, 30.3% are male, with an average age of 39.9 years.
Which brands do Zen fans like most?
Zen fans show strongest brand affinity for Whataburger (1.64×), Lulu 黃路梓茵 (2.36×), and Historic site (3.29×) over the country average.
Where do Zen fans live in United States?
Zen fans in United States are most concentrated in California (reach 665,378), Texas (reach 627,682), and Florida (reach 484,279). These three regions account for the largest share of the active audience.
What other brands do Zen fans also like?
Beyond Zen itself, the audience over-indexes on Lulu 黃路梓茵 (2.36×), Historic site (3.29×), Goop (3.97×), and Vocal harmony (3.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.