Zen Audience in Germany
Zen has an estimated audience of 622,720 people in Germany. 65.2% are female, 34.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Christmas Gift, Snow White (Fables), Este, Veneto, Samanyolu Haber.
The average Zen fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Christmas Gift, Snow White (Fables), with strongest over-indexing on Goes (1.71× the country average). Demographically, the Zen audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Zen fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 40.5 |
| Estimated audience size | 622,720 |
Audience persona
The typical Zen fan in Germany is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,390 | 1.37× |
| Bayern | 98,308 | 0.98× |
| Baden-Württemberg | 90,514 | 1.07× |
| Hessen | 71,485 | 1.51× |
| Niedersachsen | 51,920 | 0.86× |
| Berlin | 47,058 | 1.69× |
| Rheinland-Pfalz | 31,990 | 1.03× |
| Sachsen | 24,059 | 0.79× |
| Schleswig-Holstein | 18,673 | 0.84× |
| Brandenburg | 17,403 | 0.9× |
| Sachsen-Anhalt | 15,605 | 0.97× |
| Hamburg | 14,417 | 1.02× |
| Thüringen | 10,943 | 0.69× |
| Mecklenburg-Vorpommern | 8,276 | 0.7× |
| Saarland | 5,583 | 0.73× |
| Bremen | 4,649 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.71× | Travel & Leisure |
| Christmas Gift | 1.61× | Kids & Family |
| Snow White (Fables) | 2.1× | Literature |
| Este, Veneto | 1.95× | Travel & Leisure |
| Samanyolu Haber | 3.31× | Movies & TV |
| Mie goreng | 3.41× | Food & Beverages |
| Ho, Ghana | 2.2× | Travel & Leisure |
| Solo climbing | 1.87× | Sports |
| Elvenar | 4.64× | Games |
| Buying a House | 2.72× | Home & Garden |
| Fatteh | 4.7× | Food & Beverages |
| Buying and Selling Real Estate | 3.13× | Home & Garden |
| Brunello Cucinelli | 2× | Fashion & Accessoires |
| Cachorros | 3.9× | Pets & Animals |
| Eco Friendly Living | 1.55× | Home & Garden |
| Esra Erol | 2.3× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.73× | Politics & Society |
| Viator | 2.51× | Travel & Leisure |
| Gov.uk | 2.25× | Politics & Society |
| Roaming | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.07 |
| Sports Activity | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.58 |
| Indulgence | JOY | 1.54 |
| Spirituality | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 9.1% |
| France | 7.8% |
See Zen audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Zen have in Germany?
Zen has an estimated audience of 622,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zen fans?
65.2% of Zen fans are female, 34.8% are male, with an average age of 40.5 years.
Which brands do Zen fans like most?
Zen fans show strongest brand affinity for Goes (1.71×), Christmas Gift (1.61×), and Snow White (Fables) (2.1×) over the country average.
Where do Zen fans live in Germany?
Zen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,390), Bayern (reach 98,308), and Baden-Württemberg (reach 90,514). These three regions account for the largest share of the active audience.
What other brands do Zen fans also like?
Beyond Zen itself, the audience over-indexes on Christmas Gift (1.61×), Snow White (Fables) (2.1×), Este, Veneto (1.95×), and Samanyolu Haber (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.