Zora Neale Hurston Audience in United States

Zora Neale Hurston logo

Zora Neale Hurston has an estimated audience of 761,225 people in United States. 83.2% are female, 16.8% are male, average age 39.8. Top regions: Florida, California, New York. Top brand affinities: Whataburger, Assassin's Creed II, Cachorro, Commercial mortgage, Overtone.

The average Zora Neale Hurston fan in United States is 39.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Whataburger, Assassin's Creed II, Cachorro, with strongest over-indexing on Whataburger (1.53× the country average). Demographically, the Zora Neale Hurston audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Zora Neale Hurston fans

Demographic split for Zora Neale Hurston audience in United States
MetricValue
Female83.2%
Male16.8%
Average age39.8
Estimated audience size761,225

Audience persona

The typical Zora Neale Hurston fan in United States is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Zora Neale Hurston in United States
RegionReachAffinity
Florida98,5861.91×
California80,2520.96×
New York62,2831.46×
Texas52,4130.8×
Georgia43,2001.84×
North Carolina33,2201.45×
Illinois26,7881.06×
Virginia26,5541.43×
Maryland25,6421.96×
Pennsylvania25,4610.99×
Alabama21,3542.01×
Tennessee20,6201.35×
Michigan20,5401.03×
Ohio20,2700.86×
New Jersey19,4321×
Massachusetts17,6331.18×
Louisiana16,0271.63×
South Carolina14,8791.3×
Washington14,2950.94×
Mississippi12,2121.95×
Missouri11,5040.94×
Indiana11,3630.82×
Arizona9,4360.61×
Connecticut8,7591.15×
Minnesota8,3900.77×
Wisconsin8,2150.72×
Colorado8,0550.67×
Washington, District of Columbia7,6663.35×
Oregon7,4450.85×
Kentucky7,2470.76×
Oklahoma5,3150.63×
Arkansas5,1650.82×
Nevada4,0870.56×
Kansas4,0770.68×
Utah3,5410.52×
Iowa3,3300.53×
Delaware2,5131.2×
New Mexico2,4600.64×
Rhode Island2,4541.01×
West Virginia2,2550.64×
New Hampshire2,1280.71×
Maine2,1000.77×
Nebraska2,0370.53×
Hawaii1,8710.57×
Idaho1,4950.39×
Vermont1,4031.05×
Montana1,0560.5×
Alaska8270.51×
North Dakota5640.36×
South Dakota4970.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zora Neale Hurston audience
BrandAffinityCategory
Whataburger1.53×Food & Beverages
Assassin's Creed II5.79×Games
Cachorro3.04×Pets & Animals
Commercial mortgage3.44×Business & Career
Overtone5.06×Beauty & Wellness
Necktie2.27×Fashion & Accessoires
Brittney Griner3.44×Sports
Mortgage insurance1.59×Business & Career
Enfamil1.76×Kids & Family
Mike Conley, Jr.1.9×Sports
Leprechaun2.04×Literature
John Frusciante2.55×Music & Radio
Ellen Burstyn1.84×Movies & TV
Tierra caliente1.59×Travel & Leisure
Fast Five1.63×Movies & TV
Albert Hammond, Jr.4.54×Music & Radio
World Extreme Cagefighting2.57×Sports
E-box1.99×Health
Ivana (singer)3.58×
Ipiales4.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zora Neale Hurston audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
MindfulnessBALANCE1.7
Design AffinityPREMIUM1.59
TravellingTHRILL1.33
SustainabilityBALANCE1.31
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Zora Neale Hurston
CountryShare
United States97.6%
Germany1.5%
Italy0.9%

See Zora Neale Hurston audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Zora Neale Hurston have in United States?

Zora Neale Hurston has an estimated audience of 761,225 people in United States, concentrated in Florida and California.

What is the gender split and age of Zora Neale Hurston fans?

83.2% of Zora Neale Hurston fans are female, 16.8% are male, with an average age of 39.8 years.

Which brands do Zora Neale Hurston fans like most?

Zora Neale Hurston fans show strongest brand affinity for Whataburger (1.53×), Assassin's Creed II (5.79×), and Cachorro (3.04×) over the country average.

Where do Zora Neale Hurston fans live in United States?

Zora Neale Hurston fans in United States are most concentrated in Florida (reach 98,586), California (reach 80,252), and New York (reach 62,283). These three regions account for the largest share of the active audience.

What other brands do Zora Neale Hurston fans also like?

Beyond Zora Neale Hurston itself, the audience over-indexes on Assassin's Creed II (5.79×), Cachorro (3.04×), Commercial mortgage (3.44×), and Overtone (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zora Neale Hurston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.