A data profile of the people who buy, follow and care about Zora Neale Hurston in United States — modelled from more than twelve digital signal sources. Zora Neale Hurston has an estimated audience of 774,120 people in United States.
The average Zora Neale Hurston fan in United States is 39.8 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, New York.
Top brand affinities include Adele, Beauty salons, CNN, with strongest over-indexing on Adele (10.11× the country average).
Demographically, the Zora Neale Hurston audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Zora Neale Hurston fan in United States is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Adele.
The key figures that characterise the Zora Neale Hurston profile in United States.
83.2% are female, 16.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 39.8 |
| Estimated audience size | 774,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 35% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 14% |
Where the Zora Neale Hurston audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~6K | 2.74× | |
| 02 | Alabama | ~20K | 2.20× | |
| 03 | Mississippi | ~10K | 1.96× | |
| 04 | Maryland | ~20K | 1.83× | |
| 05 | Georgia | ~40K | 1.82× | |
| 06 | Florida | ~90K | 1.67× | |
| 07 | Louisiana | ~20K | 1.59× | |
| 08 | North Carolina | ~30K | 1.51× | |
| 09 | Virginia | ~30K | 1.37× | |
| 10 | South Carolina | ~20K | 1.37× | |
| 11 | New York | ~60K | 1.30× | |
| 12 | Tennessee | ~20K | 1.23× | |
| 13 | Connecticut | ~9K | 1.21× | |
| 14 | Pennsylvania | ~30K | 1.14× | |
| 15 | Illinois | ~30K | 1.14× | |
| 16 | New Jersey | ~20K | 1.12× | |
| 17 | Massachusetts | ~20K | 1.12× | |
| 18 | Delaware | ~2K | 1.12× | |
| 19 | Michigan | ~20K | 1.02× | |
| 20 | Vermont | ~1K | 0.99× | |
| 21 | Rhode Island | ~2K | 0.97× | |
| 22 | California | ~80K | 0.95× | |
| 23 | Kentucky | ~9K | 0.93× | |
| 24 | Arkansas | ~6K | 0.90× | |
| 25 | Missouri | ~10K | 0.89× | |
| 26 | Ohio | ~20K | 0.87× | |
| 27 | Maine | ~2K | 0.87× | |
| 28 | Wisconsin | ~10K | 0.85× | |
| 29 | Indiana | ~10K | 0.84× | |
| 30 | Texas | ~50K | 0.83× | |
| 31 | Washington | ~10K | 0.83× | |
| 32 | Oregon | ~7K | 0.81× | |
| 33 | New Hampshire | ~2K | 0.78× | |
| 34 | Alaska | ~1K | 0.78× | |
| 35 | Kansas | ~5K | 0.77× | |
| 36 | Minnesota | ~8K | 0.76× | |
| 37 | North Dakota | ~1K | 0.75× | |
| 38 | Oklahoma | ~6K | 0.74× | |
| 39 | West Virginia | ~3K | 0.73× | |
| 40 | Montana | ~2K | 0.71× | |
| 41 | South Dakota | ~1K | 0.71× | |
| 42 | Colorado | ~8K | 0.70× | |
| 43 | Nebraska | ~3K | 0.70× | |
| 44 | New Mexico | ~3K | 0.69× | |
| 45 | Hawaii | ~2K | 0.69× | |
| 46 | Iowa | ~4K | 0.64× | |
| 47 | Arizona | ~10K | 0.63× | |
| 48 | Nevada | ~5K | 0.63× | |
| 49 | Utah | ~4K | 0.59× | |
| 50 | Idaho | ~2K | 0.59× |
The strongest cross-interests of the Zora Neale Hurston audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adele | Music & Radio | 10.11× | ||
| 02 | Nobel Peace Prize | Politics & Society | 9.76× | ||
| 03 | Dave Chappelle | Movies & TV | 6.72× | ||
| 04 | Art Deco | Arts & Culture | 5.72× | ||
| 05 | Ryan Gosling | Movies & TV | 5.37× | ||
| 06 | Comedy club | Movies & TV | 4.71× | ||
| 07 | Dance music | Music & Radio | 2.84× | ||
| 08 | Innovation | Business & Career | 2.80× | ||
| 09 | FedEx | Business & Career | 2.56× | ||
| 10 | Britney Spears | Music & Radio | 2.31× | ||
| 11 | Barack Obama | Politics & Society | 2.25× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.19× | ||
| 13 | TMZ | Internet & Social Media | 1.99× | ||
| 14 | CNN | Movies & TV | 1.97× | ||
| 15 | Nonprofit organization | Politics & Society | 1.97× | ||
| 16 | Handbags | Fashion & Accessoires | 1.97× | ||
| 17 | TV talkshows | Movies & TV | 1.87× | ||
| 18 | Podcast | Music & Radio | 1.78× | ||
| 19 | Veganism | Food & Beverages | 1.56× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Career Orientation | POWER | 1.60× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.50× | |
| Risk Appetite | THRILL | 0.53× | |
| Convenience Orientation | PREMIUM | 0.63× |
Zora Neale Hurston has an estimated audience of 774,120 people in United States, concentrated in Florida and California.
83.2% of Zora Neale Hurston fans are female, 16.8% are male, with an average age of 39.8 years.
Zora Neale Hurston fans show strongest brand affinity for Adele (10.11×), Beauty salons (2.19×), and CNN (1.97×) over the country average.
Zora Neale Hurston fans in United States are most concentrated in Florida (reach ~90K), California (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Zora Neale Hurston itself, the audience over-indexes on Beauty salons (2.19×), CNN (1.97×), Ryan Gosling (5.37×), and Nobel Peace Prize (9.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Zora Neale Hurston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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