Rascasse Audience Intelligence

Zumba Fitness (video game) Audience in United States

A data profile of the people who buy, follow and care about Zumba Fitness (video game) in United States — modelled from more than twelve digital signal sources. Zumba Fitness (video game) has an estimated audience of 433,445 people in United States.

#560among Video / Board Game in United States#892in Games

The average Zumba Fitness (video game) fan in United States is 33.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Smoothie King, Changing Habits, Sharon Osbourne, with strongest over-indexing on Smoothie King (18.64× the country average).

Demographically, the Zumba Fitness (video game) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zumba Fitness (video game) fan in United States is more female, around 33.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zumba Fitness (video game) profile in United States.

Audience size
433K
in United States
Gender
80.4%♀
19.6% male
Age
33.9
average years
Country rank
#39772
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zumba Fitness (video game) fans

80.4% are female, 19.6% are male, average age 33.9.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Zumba Fitness (video game) audience in United States
MetricValue
Female80.4%
Male19.6%
Average age33.9
Estimated audience size433,445
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Zumba Fitness (video game) audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Zumba Fitness (video game) audience comes from United States.

Worldwide audience distribution share by country for Zumba Fitness (video game)
CountryShare
Italy34.7%
United States21.0%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zumba Fitness (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Zumba Fitness (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K3.85×
02California~80K1.71×
03Florida~40K1.34×
04Illinois~20K1.24×
05Washington~10K1.22×
06New Mexico~3K1.21×
07New Jersey~10K1.14×
08Alaska~1K1.14×
09Vermont<1K1.13×
10New York~30K1.12×
11North Dakota<1K1.10×
12South Dakota~1K1.07×
13Connecticut~5K1.05×
14Arizona~9K1.04×
15Nevada~4K1.02×
16Hawaii~2K1.02×
17Montana~1K1.02×
18Rhode Island~1K1.01×
19Georgia~10K1.00×
20Delaware~1K0.99×
21Maine~2K0.98×
22New Hampshire~2K0.97×
23Washington, District of Columbia~1K0.97×
24Massachusetts~8K0.96×
25Idaho~2K0.96×
26West Virginia~2K0.96×
27Utah~4K0.95×
28Maryland~7K0.94×
29Arkansas~3K0.94×
30North Carolina~10K0.93×
31Oregon~5K0.93×
32Kansas~3K0.93×
33Nebraska~2K0.93×
34Mississippi~3K0.92×
35Oklahoma~4K0.91×
36Colorado~6K0.89×
37Indiana~7K0.88×
38Iowa~3K0.88×
39South Carolina~6K0.87×
40Louisiana~5K0.87×
41Kentucky~5K0.86×
42Wisconsin~6K0.85×
43Alabama~5K0.85×
44Tennessee~7K0.84×
45Minnesota~5K0.82×
46Missouri~6K0.81×
47Pennsylvania~10K0.80×
48Virginia~8K0.80×
49Michigan~9K0.79×
50Ohio~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Zumba Fitness (video game), United States
0.76×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zumba Fitness (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zumba Fitness (video game) audience
#·InterestCategoryAffinity×
01Natural Home remediesHealth61.54×
02Changing HabitsHealth37.85×
03Pinky and the BrainMovies & TV20.00×
04Super Size MeMovies & TV20.00×
05LCD SoundsystemMusic & Radio20.00×
06FebrezeHome & Garden19.44×
07Smoothie KingFood & Beverages18.64×
08Sharon OsbourneMovies & TV17.34×
09AerobicsSports11.14×
10PilatesSports5.33×
11Tropical Smoothie CafeFood & Beverages4.37×
12PrimarkShopping3.99×
13Web serverTechnology & Electronics3.58×
14Personal trainerSports2.14×
15InnovationBusiness & Career2.12×
16Spanish languagePolitics & Society2.10×
17NostalgiaHome & Garden1.84×
18Do it yourself (DIY)Home & Garden1.69×
19Taylor SwiftMusic & Radio1.65×
20Personal careHealth1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zumba Fitness (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zumba Fitness (video game) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.65×
Sports ActivityPOWER1.62×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zumba Fitness (video game) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Convenience OrientationPREMIUM0.85×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zumba Fitness (video game) have in United States?

Zumba Fitness (video game) has an estimated audience of 433,445 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Zumba Fitness (video game) fans?

80.4% of Zumba Fitness (video game) fans are female, 19.6% are male, with an average age of 33.9 years.

03

Which brands do Zumba Fitness (video game) fans like most?

Zumba Fitness (video game) fans show strongest brand affinity for Smoothie King (18.64×), Changing Habits (37.85×), and Sharon Osbourne (17.34×) over the country average.

04

Where do Zumba Fitness (video game) fans live in United States?

Zumba Fitness (video game) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zumba Fitness (video game) fans also like?

Beyond Zumba Fitness (video game) itself, the audience over-indexes on Changing Habits (37.85×), Sharon Osbourne (17.34×), Aerobics (11.14×), and Febreze (19.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zumba Fitness (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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