Zumba Fitness (video game) Audience in United States

Zumba Fitness (video game) logo

Zumba Fitness (video game) has an estimated audience of 433,062 people in United States. 80.4% are female, 19.6% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Mathcore, Bank account, Google Home.

The average Zumba Fitness (video game) fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Zumba Fitness (video game) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Zumba Fitness (video game) fans

Demographic split for Zumba Fitness (video game) audience in United States
MetricValue
Female80.4%
Male19.6%
Average age33.9
Estimated audience size433,062

Audience persona

The typical Zumba Fitness (video game) fan in United States is more female, around 33.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Zumba Fitness (video game) in United States
RegionReachAffinity
California83,6281.76×
Texas78,1012.1×
Florida39,6601.35×
New York23,2780.96×
Illinois17,8941.24×
New Jersey13,0521.19×
Georgia12,2780.92×
North Carolina11,5120.88×
Washington11,4861.32×
Pennsylvania9,1290.63×
Arizona8,9341.01×
Massachusetts8,2040.96×
Ohio7,7670.58×
Maryland7,4921.01×
Virginia7,4180.7×
Michigan7,3640.65×
Tennessee5,7800.67×
Colorado5,5690.82×
Indiana5,4580.69×
Nevada4,9571.18×
Oregon4,6660.94×
Connecticut4,5271.04×
South Carolina4,3720.67×
Wisconsin4,2730.66×
New Mexico3,7011.7×
Oklahoma3,6390.76×
Utah3,6200.93×
Missouri3,6100.52×
Minnesota3,5990.58×
Alabama3,3220.55×
Kentucky2,9850.55×
Kansas2,9280.86×
Louisiana2,7930.5×
Arkansas2,3260.65×
Mississippi2,2690.64×
Hawaii2,0341.09×
Iowa1,7690.5×
Idaho1,7300.8×
West Virginia1,7290.86×
Alaska1,7251.86×
Montana1,5041.25×
South Dakota1,4851.48×
North Dakota1,4461.62×
New Hampshire1,4250.83×
Wyoming1,3992.18×
Nebraska1,3950.64×
Rhode Island1,3761×
Maine1,3750.89×
Vermont1,3531.78×
Washington, District of Columbia1,3341.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zumba Fitness (video game) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design4.31×Business & Career
Mathcore17.5×Music & Radio
Bank account4.59×Business & Career
Google Home11.65×Technology & Electronics
Julius Caesar (play)10.71×
Natural rubber3.2×Cars & Mobility
Nationality2.87×Politics & Society
The Historian16.48×Literature
Kingdom of Judah6.97×Politics & Society
Regional styles of Mexican music2.16×Music & Radio
Eurail16.57×Cars & Mobility
Panama2.78×Travel & Leisure
Historic site3.15×Arts & Culture
Mothercare2.23×Kids & Family
Stamp collecting3.24×Home & Garden
JDSU2.05×Business & Career
Goop3.5×Internet & Social Media
Kendra Scott1.89×Fashion & Accessoires
Parral, Chihuahua9.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zumba Fitness (video game) audience
TraitClusterScore
Healthy LifestyleBALANCE1.87
Sports ActivityPOWER1.82
Luxury OrientationPREMIUM1.78
Design AffinityPREMIUM1.68
DIY MentalityTHRILL1.39
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Zumba Fitness (video game)
CountryShare
Italy34.7%
United States21.0%
India5.7%

See Zumba Fitness (video game) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Zumba Fitness (video game) have in United States?

Zumba Fitness (video game) has an estimated audience of 433,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Zumba Fitness (video game) fans?

80.4% of Zumba Fitness (video game) fans are female, 19.6% are male, with an average age of 33.9 years.

Which brands do Zumba Fitness (video game) fans like most?

Zumba Fitness (video game) fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (4.31×), and Mathcore (17.5×) over the country average.

Where do Zumba Fitness (video game) fans live in United States?

Zumba Fitness (video game) fans in United States are most concentrated in California (reach 83,628), Texas (reach 78,101), and Florida (reach 39,660). These three regions account for the largest share of the active audience.

What other brands do Zumba Fitness (video game) fans also like?

Beyond Zumba Fitness (video game) itself, the audience over-indexes on Product design (4.31×), Mathcore (17.5×), Bank account (4.59×), and Google Home (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumba Fitness (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.