A data profile of the people who buy, follow and care about Rock and roll in South Africa — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 890,188 people in South Africa.
Rock and roll has an estimated audience of 890,188 people in South Africa. 52.7% are female, 47.3% are male, average age 35.3. Top brand affinities: Punk rock, Bologna F.C. 1909, Britpop, Anne Hathaway, Tom Hardy.
Top brand affinities include Punk rock, Bologna F.C. 1909, Britpop, with strongest over-indexing on Punk rock (1.88× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Rock and roll fan in South Africa is balanced, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Punk rock.
The key figures that characterise the Rock and roll profile in South Africa.
52.7% are female, 47.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.3 |
| Estimated audience size | 890,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Rock and roll audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Bowie | Music & Radio | 2.49× | ||
| 02 | Britpop | Music & Radio | 2.46× | ||
| 03 | Will Ferrell | Movies & TV | 1.98× | ||
| 04 | Cannes Film Festival | Movies & TV | 1.91× | ||
| 05 | Anne Hathaway | Movies & TV | 1.90× | ||
| 06 | Punk rock | Music & Radio | 1.88× | ||
| 07 | Tom Hardy | Movies & TV | 1.79× | ||
| 08 | Emma Watson | Movies & TV | 1.78× | ||
| 09 | Bologna F.C. 1909 | Sports | 1.62× | ||
| 10 | Kate Hudson | Movies & TV | 1.62× | ||
| 11 | Malt whisky | Food & Beverages | 1.61× | ||
| 12 | Bradley Cooper | Movies & TV | 1.61× | ||
| 13 | Antique car | Cars & Mobility | 1.60× | ||
| 14 | Buddhism | Health | 1.59× | ||
| 15 | Phil Collins | Music & Radio | 1.53× | ||
| 16 | Late-night talk show | Movies & TV | 1.53× | ||
| 17 | AC/DC | Music & Radio | 1.53× | ||
| 18 | Sandra Bullock | Movies & TV | 1.52× | ||
| 19 | romantic comedies | Movies & TV | 1.52× | ||
| 20 | Vikings (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Extroversion | THRILL | 1.23× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.79× | |
| Urban Lifestyle | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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