A data profile of the people who buy, follow and care about Rock and roll in Switzerland — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 1,280,618 people in Switzerland.
The average Rock and roll fan in Switzerland is 40.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Livemusic, Shih Tzu, Piano, with strongest over-indexing on Livemusic (2.08× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Rock and roll fan in Switzerland is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Rock and roll profile in Switzerland.
46.8% are female, 53.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.7 |
| Estimated audience size | 1,280,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Rock and roll audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
Where the Rock and roll audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~6K | 1.32× | |
| 02 | Canton of Glarus | ~6K | 1.29× | |
| 03 | Canton of Nidwalden | ~6K | 1.28× | |
| 04 | Canton of Obwalden | ~6K | 1.26× | |
| 05 | Appenzell Ausserrhoden | ~7K | 1.22× | |
| 06 | Schaffhausen | ~10K | 1.07× | |
| 07 | Vaud | ~100K | 1.05× | |
| 08 | Ticino | ~50K | 1.04× | |
| 09 | Jura | ~9K | 1.02× | |
| 10 | Neuchatel | ~30K | 0.98× | |
| 11 | Schwyz | ~20K | 0.97× | |
| 12 | Canton of Zug | ~20K | 0.97× | |
| 13 | Canton of Geneva | ~80K | 0.93× | |
| 14 | Fribourg | ~40K | 0.93× | |
| 15 | Solothurn | ~30K | 0.93× | |
| 16 | Graubünden | ~30K | 0.91× | |
| 17 | Thurgau | ~30K | 0.89× | |
| 18 | Canton of Bern | ~100K | 0.88× | |
| 19 | Luzern | ~50K | 0.88× | |
| 20 | Valais | ~50K | 0.88× | |
| 21 | Canton of St. Gallen | ~50K | 0.87× | |
| 22 | Basel-City | ~40K | 0.87× | |
| 23 | Basel-Landschaft | ~30K | 0.87× | |
| 24 | Aargau | ~70K | 0.84× | |
| 25 | Canton of Zürich | ~200K | 0.77× |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 3.45× | ||
| 02 | Saxophone | Music & Radio | 2.90× | ||
| 03 | Cello | Music & Radio | 2.87× | ||
| 04 | Thomann | Shopping | 2.72× | ||
| 05 | Shih Tzu | Pets & Animals | 2.41× | ||
| 06 | Poodle | Pets & Animals | 2.24× | ||
| 07 | Siberian Husky | Pets & Animals | 2.23× | ||
| 08 | Beagle | Pets & Animals | 2.23× | ||
| 09 | British Shorthair | Pets & Animals | 2.18× | ||
| 10 | Piano | Music & Radio | 2.16× | ||
| 11 | Bulldog | Pets & Animals | 2.13× | ||
| 12 | Street art | Arts & Culture | 2.10× | ||
| 13 | Livemusic | Music & Radio | 2.08× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 2.07× | ||
| 15 | Labrador Retriever | Pets & Animals | 2.01× | ||
| 16 | French Bulldog | Pets & Animals | 2.00× | ||
| 17 | Alternative hip hop | Music & Radio | 1.77× | ||
| 18 | Poetry | Literature | 1.67× | ||
| 19 | Comics | Literature | 1.56× | ||
| 20 | YouTube Music | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Quality Awareness | PREMIUM | 0.90× |
Rock and roll has an estimated audience of 1,280,618 people in Switzerland, concentrated in Canton of Zürich and Vaud.
46.8% of Rock and roll fans are female, 53.2% are male, with an average age of 40.7 years.
Rock and roll fans show strongest brand affinity for Livemusic (2.08×), Shih Tzu (2.41×), and Piano (2.16×) over the country average.
Rock and roll fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rock and roll itself, the audience over-indexes on Shih Tzu (2.41×), Piano (2.16×), Poodle (2.24×), and Siberian Husky (2.23×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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