A data profile of the people who buy, follow and care about Rock and roll in Indonesia — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 2,826,736 people in Indonesia.
Rock and roll has an estimated audience of 2,826,736 people in Indonesia. 55.2% are female, 44.8% are male, average age 31.9. Top brand affinities: Slot machine, Coffee roasting, Online poker, Traveloka, FC Bayern Munich.
Top brand affinities include Slot machine, Coffee roasting, Online poker, with strongest over-indexing on Slot machine (2.49× the country average).
Demographically, the Rock and roll audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Rock and roll fan in Indonesia is more female, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Rock and roll profile in Indonesia.
55.2% are female, 44.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 31.9 |
| Estimated audience size | 2,826,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Rock and roll audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Beatles | Music & Radio | 5.75× | ||
| 02 | Mortgage calculator | Home & Garden | 3.62× | ||
| 03 | Borussia Dortmund | Sports | 3.40× | ||
| 04 | Coffee roasting | Food & Beverages | 3.35× | ||
| 05 | FC Bayern Munich | Sports | 2.81× | ||
| 06 | BTS | Music & Radio | 2.80× | ||
| 07 | Mobile gambling | Games | 2.63× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.50× | ||
| 09 | Slot machine | Games | 2.49× | ||
| 10 | Pizza | Food & Beverages | 2.18× | ||
| 11 | Online poker | Games | 2.17× | ||
| 12 | Eyelash | Beauty & Wellness | 2.05× | ||
| 13 | Casino games | Games | 2.03× | ||
| 14 | Scholarship | Kids & Family | 2.03× | ||
| 15 | Massively multiplayer online games | Games | 1.95× | ||
| 16 | Traveloka | Travel & Leisure | 1.91× | ||
| 17 | Baby food | Kids & Family | 1.87× | ||
| 18 | Allkpop | Music & Radio | 1.77× | ||
| 19 | Charity and causes | Business & Career | 1.75× | ||
| 20 | FamilyMart | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Pet Ownership | JOY | 1.40× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.66× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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