A data profile of the people who buy, follow and care about Rock and roll in Australia — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 4,731,541 people in Australia.
Rock and roll has an estimated audience of 4,731,541 people in Australia. 53.9% are female, 46.1% are male, average age 43.0. Top brand affinities: Richard Marx, Bass guitar, Ozzy Osbourne, YouTube Music, Piano.
Top brand affinities include Richard Marx, Bass guitar, Ozzy Osbourne, with strongest over-indexing on Richard Marx (2.93× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Rock and roll fan in Australia is balanced, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Richard Marx.
The key figures that characterise the Rock and roll profile in Australia.
53.9% are female, 46.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.0 |
| Estimated audience size | 4,731,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Rock and roll audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 3.37× | ||
| 02 | Mick Jagger | Music & Radio | 3.24× | ||
| 03 | Richard Marx | Music & Radio | 2.93× | ||
| 04 | George Harrison | Music & Radio | 2.93× | ||
| 05 | Kurt Cobain | Music & Radio | 2.66× | ||
| 06 | Neil Diamond | Music & Radio | 2.65× | ||
| 07 | John Lennon | Music & Radio | 2.61× | ||
| 08 | Queen (band) | Music & Radio | 2.43× | ||
| 09 | Clarinet | Music & Radio | 2.26× | ||
| 10 | Cello | Music & Radio | 2.23× | ||
| 11 | Freddie Mercury | Music & Radio | 2.14× | ||
| 12 | Violin | Music & Radio | 1.77× | ||
| 13 | Jason Bateman | Movies & TV | 1.77× | ||
| 14 | Bass guitar | Music & Radio | 1.72× | ||
| 15 | One Piece | Movies & TV | 1.67× | ||
| 16 | YouTube Music | Internet & Social Media | 1.63× | ||
| 17 | Acoustic guitar | Music & Radio | 1.61× | ||
| 18 | Bangkok | Travel & Leisure | 1.56× | ||
| 19 | Electric guitar | Music & Radio | 1.53× | ||
| 20 | Piano | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.10× | |
| Spirituality | BALANCE | 1.05× | |
| Community Orientation | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Mindfulness | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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