A data profile of the people who buy, follow and care about Rock and roll in Poland — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 2,248,311 people in Poland.
Rock and roll has an estimated audience of 2,248,311 people in Poland. 55.8% are female, 44.2% are male, average age 36.5. Top brand affinities: Twitch, Music download, Kwestia Smaku, Freddie Mercury, Ozzy Osbourne.
Top brand affinities include Twitch, Music download, Kwestia Smaku, with strongest over-indexing on Twitch (1.91× the country average).
Demographically, the Rock and roll audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Rock and roll fan in Poland is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Twitch.
The key figures that characterise the Rock and roll profile in Poland.
55.8% are female, 44.2% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 36.5 |
| Estimated audience size | 2,248,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Rock and roll audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guns N' Roses | Music & Radio | 3.93× | ||
| 02 | Linkin Park | Music & Radio | 3.83× | ||
| 03 | Black Sabbath | Music & Radio | 3.60× | ||
| 04 | Ozzy Osbourne | Music & Radio | 3.14× | ||
| 05 | Sting (musician) | Music & Radio | 3.13× | ||
| 06 | Freddie Mercury | Music & Radio | 2.76× | ||
| 07 | Canva | Technology & Electronics | 2.53× | ||
| 08 | Jazz fusion | Music & Radio | 2.30× | ||
| 09 | Kwestia Smaku | Food & Beverages | 1.98× | ||
| 10 | Twitch | Games | 1.91× | ||
| 11 | MSN | News | 1.90× | ||
| 12 | Livemusic | Music & Radio | 1.86× | ||
| 13 | Labrador Retriever | Pets & Animals | 1.84× | ||
| 14 | Electronic dance music | Music & Radio | 1.79× | ||
| 15 | Contemporary R&B | Music & Radio | 1.77× | ||
| 16 | Music download | Technology & Electronics | 1.74× | ||
| 17 | Musical film | Movies & TV | 1.74× | ||
| 18 | Manga | Literature | 1.74× | ||
| 19 | Konfrontacja Sztuk Walki | Sports | 1.61× | ||
| 20 | Punk rock | Music & Radio | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Spirituality | BALANCE | 1.25× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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