Rascasse Audience Intelligence

Winnipeg Jets Fan Demographics in United States

Winnipeg Jets has an estimated audience of 1.7M people in United States.

#42among Ice hockey in United States
#264among teams in United States#1448in Sports

The average Winnipeg Jets fan in United States is 36.5 years old, more male, and lives primarily in California.

By number of fans, Winnipeg Jets ranks #30 among the 33 NHL teams in United States — 0.5× the group median.

Its fans are 1.9 years younger than the group average of 38.4.

Women make up 32.7% of the fan base, 2.0 percentage points fewer than the group average.

In Q2/2026, search interest was −86.9% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and May account for 43% of the year's searches, August is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Montreal Canadiens, Vancouver Canucks, San Jose Sharks, with strongest over-indexing on Montreal Canadiens (27.08× the country average).

Demographically, the Winnipeg Jets audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Winnipeg Jets fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
32.7%♀
67.3% male
Age
36.5
average years
Country rank
#15995
among all objects in United States
Fig. 01

Search interest · 12-month trend

-87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Winnipeg Jets fans

32.7% are female, 67.3% are male, average age 36.5.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Winnipeg Jets audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.5
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Winnipeg Jets audience in United States
Age bracketShare%
16-2429%
25-3420%
35-4418%
45-5417%
55+15%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Winnipeg Jets audience comes from United States.

Worldwide audience distribution share by country for Winnipeg Jets
CountryShare
Canada56.3%
United States24.4%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Winnipeg Jets fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K6.68×
02Minnesota~80K2.65×
03South Dakota~8K1.78×
04Colorado~40K1.50×
05Nevada~20K1.48×
06Illinois~90K1.42×
07Arizona~50K1.37×
08Missouri~40K1.33×
09Michigan~60K1.16×
10Rhode Island~6K1.16×
11Massachusetts~40K1.15×
12Wisconsin~30K1.11×
13Utah~20K1.09×
14Pennsylvania~70K1.08×
15Montana~6K1.04×
16New York~100K1.02×
17New Hampshire~7K1.00×
18Hawaii~7K0.95×
19Florida~100K0.89×
20Maine~6K0.88×
21Wyoming~3K0.88×
22New Jersey~40K0.87×
23Connecticut~20K0.86×
24Tennessee~30K0.83×
25Delaware~4K0.83×
26Iowa~10K0.82×
27Vermont~3K0.82×
28Alaska~3K0.79×
29Nebraska~8K0.77×
30Ohio~50K0.76×
31Indiana~30K0.75×
32Washington~30K0.74×
33Mississippi~10K0.73×
34Idaho~7K0.72×
35North Carolina~40K0.67×
36Kansas~10K0.67×
37Virginia~30K0.66×
38New Mexico~7K0.66×
39West Virginia~6K0.64×
40California~100K0.63×
41Maryland~20K0.63×
42Texas~70K0.57×
43Georgia~30K0.57×
44South Carolina~20K0.56×
45Kentucky~10K0.56×
46Louisiana~10K0.53×
47Arkansas~8K0.51×
48Oregon~10K0.49×
49Alabama~10K0.47×
50Oklahoma~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Winnipeg Jets, United States
0.45×1.00×6.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Winnipeg Jets audience vs. the country average
#·InterestCategoryAffinity×
01Montreal CanadiensSports27.08×
02Vancouver CanucksSports25.08×
03San Jose SharksSports24.94×
04Florida PanthersSports24.19×
05Toronto Maple LeafsSports24.00×
06Edmonton OilersSports23.58×
07Columbus Blue JacketsSports23.11×
08Minnesota WildSports21.72×
09Carolina HurricanesSports21.40×
10Buffalo SabresSports21.19×
11Anaheim DucksSports20.71×
12Washington CapitalsSports20.53×
13Colorado AvalancheSports19.15×
14Pittsburgh PenguinsSports18.16×
15Dallas StarsSports17.91×
16Detroit Red WingsSports17.23×
17Philadelphia FlyersSports16.87×
18Tampa Bay LightningSports16.86×
19Chicago BlackhawksSports15.43×
20NHLSports7.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Winnipeg Jets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Winnipeg Jets audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Quality AwarenessPREMIUM1.41×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Winnipeg Jets audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Convenience OrientationPREMIUM0.73×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Winnipeg Jets over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/winnipeg-jets-2009” · Methodology