Rascasse Audience Intelligence

Dallas Cowboys Fan Demographics in United States

Dallas Cowboys has an estimated audience of 20.4M people in United States.

#15among American football in United States
#25among teams in United States#118in Sports

The average Dallas Cowboys fan in United States is 37.2 years old, more male, and lives primarily in Texas.

By number of fans, Dallas Cowboys ranks #11 among the 32 NFL teams in United States — 1.3× the group median.

Women make up 33.0% of the fan base, 1.7 percentage points more than the group average.

In Q3/2026, search interest was −20.9% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: October, November and December account for 47% of the year's searches, June is the quietest month.

Most fans live in Texas, California, Pennsylvania.

Top affinities include Florida State Seminoles football, CBS Sports Network, Jacksonville Jaguars, with strongest over-indexing on Florida State Seminoles football (5.92× the country average).

The typical Dallas Cowboys fan in United States is more male, around 37.2 years old, with a notable affinity for Florida State Seminoles football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
20.4M
in United States
Gender
33.0%♀
67.0% male
Age
37.2
average years
Country rank
#1606
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dallas Cowboys fans

33.0% are female, 67.0% are male, average age 37.2.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Dallas Cowboys audience in United States
MetricValue
Female33.0%
Male67.0%
Average age37.2
Estimated audience size20.4M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Dallas Cowboys audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4418%
45-5418%
55+16%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Dallas Cowboys audience comes from United States.

Worldwide audience distribution share by country for Dallas Cowboys
CountryShare
United States81.8%
Japan2.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dallas Cowboys fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M4.24×
02New Mexico~400K2.90×
03Oklahoma~600K2.34×
04Mississippi~400K1.96×
05Arkansas~300K1.84×
06South Carolina~500K1.47×
07Virginia~800K1.44×
08Louisiana~400K1.44×
09West Virginia~100K1.31×
10Delaware~70K1.23×
11North Carolina~800K1.15×
12Kansas~200K1.11×
13Iowa~200K1.10×
14Wyoming~40K1.08×
15Maryland~400K1.07×
16Arizona~500K1.06×
17Tennessee~500K1.06×
18Pennsylvania~800K1.05×
19Idaho~100K1.02×
20South Dakota~50K0.97×
21Montana~60K0.96×
22North Dakota~40K0.93×
23Washington, District of Columbia~40K0.92×
24Nevada~200K0.85×
25Alabama~300K0.84×
26New Jersey~500K0.81×
27Hawaii~70K0.81×
28Nebraska~100K0.80×
29Missouri~300K0.79×
30Connecticut~200K0.79×
31Kentucky~200K0.77×
32Colorado~300K0.74×
33Ohio~500K0.72×
34Georgia~500K0.71×
35Wisconsin~200K0.65×
36Alaska~30K0.64×
37Florida~800K0.63×
38Utah~100K0.62×
39California~1.5M0.58×
40Indiana~200K0.54×
41Maine~40K0.54×
42Michigan~300K0.52×
43Rhode Island~30K0.51×
44Oregon~100K0.50×
45New York~600K0.49×
46Illinois~400K0.47×
47Minnesota~200K0.43×
48Washington~200K0.42×
49New Hampshire~30K0.35×
50Massachusetts~100K0.32×
Fig. 06

Affinity by region

Affinity by region — Dallas Cowboys, United States
0.32×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dallas Cowboys audience vs. the country average
#·InterestCategoryAffinity×
01Florida State Seminoles footballSports5.92×
02CBS Sports NetworkSports5.87×
03Jacksonville JaguarsSports5.37×
04Cincinnati BengalsSports5.17×
05Tampa Bay BuccaneersSports4.91×
06Indianapolis ColtsSports4.87×
07Atlanta FalconsSports4.65×
08Minnesota VikingsSports4.61×
09Cleveland BrownsSports4.53×
10New York GiantsSports4.34×
11Buffalo BillsSports4.10×
12Seattle SeahawksSports3.94×
13Miami DolphinsSports3.89×
14Denver BroncosSports3.88×
15Pittsburgh SteelersSports3.72×
16Green Bay PackersSports3.64×
17Detroit LionsSports3.23×
18NBA TVSports2.88×
19NBA playoffsSports2.61×
20NBA FinalsSports2.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dallas Cowboys audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dallas Cowboys audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.98×
PatriotismCONSERVATISM0.94×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dallas Cowboys audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
Design AffinityPREMIUM0.63×
CreativityOPEN0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

See Dallas Cowboys audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dallas Cowboys over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dallas-cowboys-16144” · Methodology