Rascasse Audience Intelligence

Monday Night Football Viewer Demographics in United States

Monday Night Football has an estimated audience of 16.1M people in United States.

#2among TV show in United States#28among movies & series in United States#158in Sports

The average Monday Night Football fan in United States is 35.1 years old, more male, and lives primarily in California.

By number of fans, Monday Night Football ranks #2 among the 246 objects in TV show in United States — 42.9× the group median.

Its fans are 4.4 years younger than the group average of 39.5.

Women make up 33.4% of the fan base, 23.0 percentage points fewer than the group average.

Compared with the other 245 objects in TV show, Monday Night Football fans stand out for their interest in Buffalo Bills, Philadelphia Eagles and Super Bowl.

Interest is seasonal: September, October and November account for 73% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Buffalo Bills, Philadelphia Eagles, Super Bowl, with strongest over-indexing on Buffalo Bills (3.47× the country average).

Demographically, the Monday Night Football audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

The typical Monday Night Football fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
16.1M
in United States
Gender
33.4%♀
66.6% male
Age
35.1
average years
Country rank
#2167
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Monday Night Football viewers

33.4% are female, 66.6% are male, average age 35.1.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Monday Night Football audience in United States
MetricValue
Female33.4%
Male66.6%
Average age35.1
Estimated audience size16.1M
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Monday Night Football audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4418%
45-5415%
55+13%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Monday Night Football audience comes from United States.

Worldwide audience distribution share by country for Monday Night Football
CountryShare
United States92.7%
Canada2.1%
Mexico1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Monday Night Football fans by region: top regions in United States
#RegionReachAffinity×
01Montana~80K1.63×
02South Dakota~60K1.50×
03Wyoming~40K1.44×
04Wisconsin~400K1.41×
05North Dakota~50K1.39×
06Iowa~200K1.38×
07Colorado~400K1.36×
08Michigan~600K1.32×
09Idaho~100K1.28×
10Minnesota~300K1.27×
11Kansas~200K1.26×
12Missouri~400K1.22×
13New Mexico~100K1.20×
14Louisiana~300K1.12×
15Washington~400K1.11×
16Pennsylvania~700K1.10×
17Arizona~400K1.09×
18Ohio~600K1.08×
19Mississippi~100K1.05×
20Indiana~300K1.02×
21Nebraska~100K1.02×
22West Virginia~90K1.00×
23Maryland~300K0.98×
24Delaware~50K0.98×
25Alaska~30K0.97×
26Oregon~200K0.94×
27Texas~1M0.92×
28Nevada~100K0.91×
29Maine~60K0.91×
30Illinois~600K0.90×
31Tennessee~300K0.90×
32South Carolina~200K0.87×
33Florida~900K0.86×
34Oklahoma~200K0.86×
35New Hampshire~50K0.86×
36North Carolina~500K0.85×
37Kentucky~200K0.83×
38Arkansas~100K0.83×
39Virginia~300K0.82×
40Rhode Island~40K0.82×
41Georgia~400K0.81×
42Vermont~20K0.78×
43Utah~100K0.74×
44Massachusetts~200K0.73×
45Hawaii~50K0.73×
46California~1.5M0.72×
47Alabama~200K0.71×
48Connecticut~100K0.69×
49New Jersey~300K0.64×
50New York~600K0.57×
Fig. 06

Affinity by region

Affinity by region — Monday Night Football, United States
0.57×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Monday Night Football audience vs. the country average
#·InterestCategoryAffinity×
01Buffalo BillsSports3.47×
02Philadelphia EaglesSports3.38×
03Super BowlSports3.26×
04Denver BroncosSports3.22×
05Chicago BearsSports3.21×
06Kansas City ChiefsSports3.21×
07Detroit LionsSports3.18×
08Los Angeles LakersSports3.01×
09Green Bay PackersSports2.94×
10Chicago BullsSports2.94×
11Golden State WarriorsSports2.92×
12NBA TVSports2.87×
13Pittsburgh SteelersSports2.83×
14New England PatriotsSports2.70×
15NBA playoffsSports2.58×
16LeBron JamesSports1.99×
17NFLSports1.97×
18American footballSports1.84×
19NBASports1.69×
20FIFA World CupSports1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Monday Night Football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Monday Night Football audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
Early Adopter MentalityPOWER1.10×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Monday Night Football audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Convenience OrientationPREMIUM0.62×
TraditionCONSERVATISM0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Monday Night Football over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/monday-night-football-3667” · Methodology