For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | IInstagram | 153M | 13.5% | 40.2 | 54.9% | Social media |
| 2 | XX | 114M | 20.2% | 41.3 | 55.6% | Social media |
| 3 | TTikTok | 109M | 11.1% | 21.8 | 65.7% | Social media |
| 4 | MMeme | 70M | 33.2% | 35.3 | 51.4% | Content type |
| 5 | PPinterest | 68M | 15.2% | 42.1 | 70.7% | Social media |
| 6 | FFacebook | 66M | 13.7% | 41.5 | 52.3% | Social media |
| 7 | TTMZ | 63M | 81.0% | 39.6 | 66.0% | Humor website |
| 8 | IInstant messaging | 61M | 19.4% | 38.3 | 52.8% | Social media |
| 9 | GGoogle | 60M | 11.9% | 42.7 | 51.0% | Search engine |
| 10 | GGmail | 57M | 6.8% | 39.2 | 45.2% | |
| 11 | GGoogle Docs | 57M | 27.7% | 38.6 | 57.9% | |
| 12 | WWorld Wide Web | 54M | 19.2% | 43.6 | 53.4% | |
| 13 | GGoogle Maps | 53M | 10.6% | 44.0 | 55.8% | |
| 14 | RReddit | 53M | 25.9% | 37.0 | 54.4% | Social media |
| 15 | IInternet meme | 52M | 26.8% | 35.7 | 52.1% | Content type |
| 16 | OOnlyFans | 45M | 42.5% | 41.2 | 51.0% | |
| 17 | VViral video | 45M | 21.2% | 40.5 | 51.1% | Content type |
| 18 | WWikipedia | 42M | 22.3% | 43.7 | 52.3% | |
| 19 | AAffiliate | 36M | 82.5% | 43.6 | 60.2% | |
| 20 | OOmegle | 33M | 33.6% | 29.9 | 59.4% | |
| 21 | FFacebook Messenger | 33M | 41.6% | 38.8 | 52.6% | Social media |
| 22 | IInternet celebrity | 24M | 22.5% | 41.3 | 54.3% | Content type |
| 23 | SSnapchat | 24M | 20.6% | 37.7 | 52.5% | Social media |
| 24 | DDomain Name System | 23M | 15.3% | 43.3 | 47.3% | |
| 25 | DDeviantArt | 22M | 32.3% | 32.6 | 52.7% | |
| 26 | WWhatsApp | 21M | 3.7% | 37.1 | 50.6% | Social media |
| 27 | NNew media | 21M | 28.0% | 40.3 | 54.7% | |
| 28 | GGoogle Calendar | 20M | 26.5% | 35.1 | 61.1% | |
| 29 | EEHarmony | 19M | 75.7% | 39.8 | 55.0% | Dating |
| 30 | Aancestry | 18M | 47.6% | 43.4 | 62.3% | |
| 31 | VVideography | 18M | 19.8% | 40.5 | 50.2% | |
| 32 | GGroupon | 18M | 41.9% | 42.8 | 69.7% | |
| 33 | IInstacart | 18M | 84.8% | 39.2 | 51.0% | |
| 34 | 44chan | 16M | 81.0% | 37.7 | 36.9% | |
| 35 | FFunny Videos | 16M | 21.1% | 33.8 | 45.0% | Content type |
| 36 | OOnline marketplace | 16M | 15.1% | 42.5 | 52.5% | |
| 37 | WWeb portal | 15M | 20.7% | 45.3 | 50.7% | |
| 38 | YYahoo! | 15M | 25.0% | 41.8 | 59.2% | |
| 39 | MMrBeast | 14M | 35.9% | 22.8 | 30.9% | Social media influencer |
| 40 | BBluesky | 14M | 40.5% | 38.6 | 54.4% | Social media |
| 41 | DDiscord | 14M | 19.2% | 24.9 | 54.3% | |
| 42 | BBuzzFeed | 14M | 58.5% | 35.8 | 63.9% | |
| 43 | JJake Paul | 12M | 36.5% | 27.9 | 41.4% | Social media influencer |
| 44 | PPerez Hilton | 12M | 61.8% | 38.9 | 66.7% | Social media influencer |
| 45 | TTumblr | 11M | 17.3% | 32.5 | 59.8% | Social media |
| 46 | LLinkedIn | 11M | 4.7% | 42.4 | 50.9% | Social media |
| 47 | AAndrew Tate | 11M | 35.0% | 24.1 | 12.7% | Social media influencer |
| 48 | AAlix Earle | 11M | 78.4% | 24.6 | 71.1% | Social media influencer |
| 49 | VVideo blog | 11M | 15.1% | 35.0 | 52.6% | |
| 50 | GGitHub | 10M | 5.4% | 30.0 | 58.4% | Productivity |
| 51 | UUrban Dictionary | 10M | 56.5% | 37.5 | 51.6% | |
| 52 | GGoogle Earth | 10M | 17.0% | 42.1 | 50.7% | |
| 53 | IIShowSpeed | 9.9M | 33.7% | 24.3 | 65.1% | Social media influencer |
| 54 | BBored Panda | 9.7M | 41.5% | 40.8 | 63.4% | Humor website |
| 55 | KKai Cenat | 9.7M | 52.0% | 40.5 | 28.3% | Social media influencer |
| 56 | RRegistered user | 9.5M | 40.3% | 42.3 | 54.6% | |
| 57 | SSelfie | 9.2M | 14.2% | 36.7 | 60.0% | Photo sharing |
| 58 | FFansite | 9.1M | 18.9% | 40.3 | 54.7% | Blogs / blogging |
| 59 | CChat room | 9M | 35.6% | 44.1 | 60.0% | |
| 60 | BBumble | 9M | 52.8% | 31.6 | 46.5% | Dating |
| 61 | DDuckDuckGo | 8.9M | 34.6% | 45.6 | 42.7% | Search engine |
| 62 | UUs Weekly | 8.6M | 80.9% | 38.7 | 71.9% | |
| 63 | IInternet slang | 8.6M | 39.9% | 33.7 | 54.0% | |
| 64 | WWeb series | 8.4M | 31.4% | 38.6 | 52.2% | Content type |
| 65 | BBlog | 8.2M | 20.9% | 41.6 | 56.9% | Blogs / blogging |
| 66 | YYelp | 8.2M | 62.0% | 37.5 | 55.9% | Search engine |
| 67 | PPractical joke | 8M | 23.5% | 38.5 | 36.9% | Content type |
| 68 | WWikia | 7.9M | 17.8% | 31.0 | 46.7% | |
| 69 | WWattpad | 7.7M | 10.9% | 35.1 | 70.8% | |
| 70 | PPrivacy law | 7.6M | 40.2% | 49.3 | 52.2% | |
| 71 | PPatreon | 7.6M | 21.6% | 41.4 | 38.7% | |
| 72 | AAnonymous | 7.6M | 41.0% | 38.8 | 45.3% | |
| 73 | LLetterboxd | 7.5M | 27.4% | 41.1 | 56.5% | Social media |
| 74 | WWeb service | 7.5M | 33.2% | 48.5 | 57.5% | |
| 75 | VVudu | 7.4M | 52.0% | 38.6 | 44.0% | |
| 76 | GGoogle Images | 7.4M | 17.3% | 36.4 | 60.8% | |
| 77 | IInfluencer marketing | 7.3M | 11.7% | 37.9 | 54.1% | Online / mobile marketing |
| 78 | FFlickr | 7.2M | 27.3% | 40.1 | 55.7% | Social media |
| 79 | DDigital wallet | 6.9M | 10.6% | 44.1 | 44.2% | |
| 80 | IInternet Archive | 6.6M | 24.4% | 41.2 | 45.8% | |
| 81 | TThe Onion | 6.2M | 65.0% | 37.2 | 46.4% | Humor website |
| 82 | NNextdoor | 6.2M | 66.4% | 43.5 | 55.7% | Video game |
| 83 | GGoogle Chrome | 6.2M | 12.0% | 41.8 | 43.9% | Browser |
| 84 | CCalvin Kleinen | 6.1M | 18.4% | 35.7 | 51.4% | Social media influencer |
| 85 | HHyperlink | 6.1M | 14.6% | 34.1 | 61.0% | |
| 86 | TTruth Social | 6M | 48.1% | 44.5 | 53.0% | Social media |
| 87 | OOnline dating service | 6M | 23.4% | 41.6 | 46.7% | |
| 88 | FFunny Texts | 5.8M | 65.5% | 27.7 | 62.7% | Content type |
| 89 | OOmeTV | 5.7M | 14.7% | 37.0 | 54.4% | |
| 90 | MMapQuest | 5.6M | 89.8% | 27.8 | 55.6% | |
| 91 | TTelegram | 5.4M | 2.3% | 38.9 | 35.6% | Communication |
| 92 | PPlayboy | 5.4M | 22.3% | 32.2 | 14.1% | |
| 93 | WWebtoon | 5.1M | 24.5% | 27.8 | 55.8% | |
| 94 | 99GAG | 5M | 21.3% | 33.7 | 54.1% | Humor website |
| 95 | SSearch engine marketing | 5M | 17.1% | 43.2 | 49.3% | |
| 96 | SSmiley | 4.9M | 23.3% | 43.8 | 66.4% | Social media |
| 97 | AAvalanche | 4.8M | 41.0% | 44.1 | 54.6% | Video game |
| 98 | PPixel | 4.8M | 14.9% | 36.0 | 45.3% | |
| 99 | TTinder | 4.6M | 10.0% | 30.0 | 48.8% | Dating |
| 100 | BBitly | 4.5M | 24.1% | 36.1 | 61.5% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular internet & social media audiences compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media audience in United States?
Instagram currently leads with an estimated audience of 153M people in United States.