A data profile of the people who buy, follow and care about NBA in Argentina — modelled from more than twelve digital signal sources. NBA has an estimated audience of 1,660,865 people in Argentina.
NBA has an estimated audience of 1,660,865 people in Argentina. 32.0% are female, 68.0% are male, average age 33.4. Top brand affinities: River Plate, Rosario Central, Mauro Icardi, Manchester City F.C., Premier League.
Top brand affinities include River Plate, Rosario Central, Mauro Icardi, with strongest over-indexing on River Plate (1.55× the country average).
Demographically, the NBA audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical NBA fan in Argentina is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for River Plate.
The key figures that characterise the NBA profile in Argentina.
32.0% are female, 68.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 33.4 |
| Estimated audience size | 1,660,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide NBA audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 30.5% |
| China | 5.6% |
| Philippines | 5.1% |
The strongest cross-interests of the NBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Jordan | Sports | 3.12× | ||
| 02 | LeBron James | Sports | 2.87× | ||
| 03 | Los Angeles Lakers | Sports | 2.83× | ||
| 04 | NBA playoffs | Sports | 2.80× | ||
| 05 | NBA Finals | Sports | 2.79× | ||
| 06 | Golden State Warriors | Sports | 2.27× | ||
| 07 | Premier League | Sports | 1.62× | ||
| 08 | Neymar | Sports | 1.62× | ||
| 09 | Ultimate Fighting Championship | Sports | 1.61× | ||
| 10 | Aston Villa F.C. | Sports | 1.58× | ||
| 11 | Mauro Icardi | Sports | 1.57× | ||
| 12 | River Plate | Sports | 1.55× | ||
| 13 | Wikipedia | Internet & Social Media | 1.55× | ||
| 14 | Arsenal F.C. | Sports | 1.54× | ||
| 15 | UEFA Europa League | Sports | 1.53× | ||
| 16 | Fox Sports | Movies & TV | 1.53× | ||
| 17 | Rosario Central | Sports | 1.51× | ||
| 18 | Novak Djokovic | Sports | 1.51× | ||
| 19 | Gaming computer | Technology & Electronics | 1.51× | ||
| 20 | Manchester City F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.00× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Travelling | THRILL | 0.75× | |
| Community Orientation | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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