Rascasse Audience Intelligence

Utah Jazz Fan Demographics in United States

Utah Jazz has an estimated audience of 11.2M people in United States.

#37among Basketball in United States
#66among teams in United States#249in Sports

The average Utah Jazz fan in United States is 29.5 years old, more male, and lives primarily in Utah.

By number of fans, Utah Jazz ranks #21 among the 30 NBA teams in United States.

Its fans are 1.1 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, Utah Jazz fans stand out for their interest in Kyle Lowry, Darryn Peterson and Utah Utes football.

In Q2/2026, search interest was +6.9% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, February and November account for 40% of the year's searches, September is the quietest month.

Most fans live in Utah, California, Texas.

Top affinities include Kyle Lowry, Darryn Peterson, Utah Utes football, with strongest over-indexing on Kyle Lowry (38.39× the country average).

Demographically, the Utah Jazz audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Utah Jazz fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.2M
in United States
Gender
42.6%♀
57.4% male
Age
29.5
average years
Country rank
#3135
among all objects in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Utah Jazz fans

42.6% are female, 57.4% are male, average age 29.5.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Utah Jazz audience in United States
MetricValue
Female42.6%
Male57.4%
Average age29.5
Estimated audience size11.2M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Utah Jazz audience in United States
Age bracketShare%
16-2454%
25-3419%
35-4412%
45-548%
55+7%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Utah Jazz audience comes from United States.

Worldwide audience distribution share by country for Utah Jazz
CountryShare
United States58.3%
Brazil5.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Utah Jazz fans by region: top regions in United States
#RegionReachAffinity×
01Utah~2.5M24.39×
02Idaho~200K3.65×
03Wyoming~40K1.98×
04Montana~40K0.99×
05Nevada~90K0.87×
06Arizona~200K0.68×
07Mississippi~60K0.64×
08Colorado~100K0.62×
09Louisiana~90K0.55×
10Hawaii~30K0.54×
11Alaska~10K0.53×
12New Mexico~40K0.51×
13Alabama~80K0.49×
14Tennessee~100K0.48×
15California~600K0.46×
16Georgia~200K0.46×
17Oregon~70K0.46×
18Kansas~40K0.45×
19Ohio~200K0.44×
20Maryland~90K0.44×
21Oklahoma~60K0.44×
22Washington, District of Columbia~10K0.44×
23Florida~300K0.43×
24Illinois~200K0.43×
25Arkansas~40K0.43×
26North Dakota~10K0.43×
27Texas~300K0.42×
28North Carolina~200K0.42×
29Massachusetts~100K0.42×
30South Carolina~80K0.42×
31Rhode Island~10K0.41×
32Delaware~10K0.41×
33New York~300K0.40×
34Indiana~90K0.40×
35Missouri~80K0.40×
36Virginia~100K0.39×
37Washington~100K0.39×
38Kentucky~60K0.39×
39New Jersey~100K0.38×
40South Dakota~10K0.38×
41Nebraska~20K0.37×
42Michigan~100K0.36×
43Connecticut~40K0.36×
44Pennsylvania~200K0.35×
45Wisconsin~70K0.35×
46Minnesota~70K0.35×
47Iowa~30K0.32×
48Maine~10K0.32×
49New Hampshire~10K0.31×
50West Virginia~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Utah Jazz, United States
0.29×1.00×24.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Utah Jazz audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports38.39×
02Darryn PetersonSports24.35×
03Utah Utes footballSports23.18×
04Chris PaulSports18.98×
05byu basketballSports18.33×
06Minnesota TimberwolvesSports16.01×
07Memphis GrizzliesSports15.76×
08Indiana PacersSports14.92×
09Los Angeles ClippersSports13.04×
10Washington WizardsSports12.76×
11Carmelo AnthonySports12.75×
12Phoenix SunsSports11.88×
13New Orleans PelicansSports11.11×
14Stephen CurrySports10.63×
15Charlotte HornetsSports10.04×
16Brooklyn NetsSports9.54×
17San Antonio SpursSports8.23×
18New York KnicksSports8.20×
19Houston RocketsSports7.83×
20WNBASports6.45×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Utah Jazz audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Utah Jazz audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Social Media UsageJOY1.14×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Utah Jazz audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Utah Jazz over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/utah-jazz-12163” · Methodology