A data profile of the people who buy, follow and care about Artisan in Australia — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 2,396,007 people in Australia.
Artisan has an estimated audience of 2,396,007 people in Australia. 66.5% are female, 33.5% are male, average age 43.3. Top brand affinities: Aldi, Innovation, Real property, Wikipedia, Blanket.
Top brand affinities include Aldi, Innovation, Real property, with strongest over-indexing on Aldi (1.57× the country average).
Demographically, the Artisan audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Artisan fan in Australia is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Artisan profile in Australia.
66.5% are female, 33.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.3 |
| Estimated audience size | 2,396,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Artisan audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Artisan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.61× | ||
| 02 | Quilt | Home & Garden | 2.11× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 04 | Blanket | Home & Garden | 1.91× | ||
| 05 | Bed sheet | Home & Garden | 1.90× | ||
| 06 | Microwave oven | Home & Garden | 1.87× | ||
| 07 | Innovation | Business & Career | 1.77× | ||
| 08 | Cappuccino | Food & Beverages | 1.77× | ||
| 09 | Bedroom furniture | Home & Garden | 1.70× | ||
| 10 | Kitchenware | Home & Garden | 1.69× | ||
| 11 | Wikipedia | Internet & Social Media | 1.68× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 1.64× | ||
| 13 | Real property | Home & Garden | 1.59× | ||
| 14 | Luxury real estate | Business & Career | 1.58× | ||
| 15 | Aldi | Shopping | 1.57× | ||
| 16 | Etsy | Fashion & Accessoires | 1.57× | ||
| 17 | Knitting | Home & Garden | 1.56× | ||
| 18 | Art exhibition | Arts & Culture | 1.54× | ||
| 19 | Pillow | Home & Garden | 1.54× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Indulgence | JOY | 1.44× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.87× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.