A data profile of the people who buy, follow and care about Emerging technologies in Australia — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 2,030,562 people in Australia.
Emerging technologies has an estimated audience of 2,030,562 people in Australia. 43.0% are female, 57.0% are male, average age 43.7. Top brand affinities: Sonos, Wikipedia, Smart device, High-end audio, Innovation.
Top brand affinities include Sonos, Wikipedia, Smart device, with strongest over-indexing on Sonos (18.75× the country average).
Demographically, the Emerging technologies audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Emerging technologies fan in Australia is more male, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sonos.
The key figures that characterise the Emerging technologies profile in Australia.
43.0% are female, 57.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 43.7 |
| Estimated audience size | 2,030,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Emerging technologies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonos | Technology & Electronics | 18.75× | ||
| 02 | High-end audio | Technology & Electronics | 8.86× | ||
| 03 | OLED | Technology & Electronics | 6.99× | ||
| 04 | Smart device | Technology & Electronics | 5.12× | ||
| 05 | Wikipedia | Internet & Social Media | 4.65× | ||
| 06 | Car club | Cars & Mobility | 3.34× | ||
| 07 | Alexandra Daddario | Movies & TV | 3.31× | ||
| 08 | SailGP | Sports | 3.18× | ||
| 09 | Innovation | Business & Career | 2.86× | ||
| 10 | Desktop computers | Technology & Electronics | 2.69× | ||
| 11 | Air pollution | Health | 2.34× | ||
| 12 | Public security | Politics & Society | 2.30× | ||
| 13 | Apple TV | Movies & TV | 2.22× | ||
| 14 | Internet celebrity | Internet & Social Media | 2.18× | ||
| 15 | Tabloid (newspaper format) | Literature | 2.14× | ||
| 16 | Sustainable energy | Home & Garden | 2.13× | ||
| 17 | Online newspaper | News | 2.06× | ||
| 18 | Radio | Technology & Electronics | 1.94× | ||
| 19 | Renewable energy | Business & Career | 1.69× | ||
| 20 | Solar energy | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.68× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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