A data profile of the people who buy, follow and care about Landscape in Australia — modelled from more than twelve digital signal sources. Landscape has an estimated audience of 2,926,193 people in Australia.
Landscape has an estimated audience of 2,926,193 people in Australia. 59.2% are female, 40.8% are male, average age 44.3. Top brand affinities: Do it yourself (DIY), Peter Alexander, Real property, Google Flights, First-time buyer.
Top brand affinities include Do it yourself (DIY), Peter Alexander, Real property, with strongest over-indexing on Do it yourself (DIY) (1.51× the country average).
Demographically, the Landscape audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, DIY Mentality.
The typical Landscape fan in Australia is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Landscape profile in Australia.
59.2% are female, 40.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 44.3 |
| Estimated audience size | 2,926,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Landscape audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.2% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Landscape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scoot | Travel & Leisure | 3.09× | ||
| 02 | Cheapflights | Travel & Leisure | 3.09× | ||
| 03 | Google Flights | Travel & Leisure | 2.19× | ||
| 04 | Real property | Home & Garden | 2.14× | ||
| 05 | Alpine skiing | Sports | 1.98× | ||
| 06 | Luxury real estate | Business & Career | 1.89× | ||
| 07 | Ski resort | Travel & Leisure | 1.75× | ||
| 08 | Art exhibition | Arts & Culture | 1.72× | ||
| 09 | Backpacking (travel) | Travel & Leisure | 1.72× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.70× | ||
| 11 | First-time buyer | Shopping | 1.68× | ||
| 12 | Helicopter | Cars & Mobility | 1.68× | ||
| 13 | Blanket | Home & Garden | 1.67× | ||
| 14 | Peter Alexander | Music & Radio | 1.59× | ||
| 15 | Hardware store | Home & Garden | 1.59× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 17 | Cappuccino | Food & Beverages | 1.55× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.64× | |
| DIY Mentality | THRILL | 1.53× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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