A data profile of the people who buy, follow and care about Market (economics) in Brazil — modelled from more than twelve digital signal sources. Market (economics) has an estimated audience of 3,539,069 people in Brazil.
Market (economics) has an estimated audience of 3,539,069 people in Brazil. 59.0% are female, 41.0% are male, average age 42.5. Top brand affinities: MSN, Carrefour, Coritiba Foot Ball Club, Grocery store, Dafiti.
Top brand affinities include MSN, Carrefour, Coritiba Foot Ball Club, with strongest over-indexing on MSN (1.81× the country average).
Demographically, the Market (economics) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Market (economics) fan in Brazil is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Market (economics) profile in Brazil.
59.0% are female, 41.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.5 |
| Estimated audience size | 3,539,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Market (economics) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 8.4% |
| Italy | 7.8% |
The strongest cross-interests of the Market (economics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 2.25× | ||
| 02 | Grocery store | Food & Beverages | 2.13× | ||
| 03 | Mobile payment | Business & Career | 2.05× | ||
| 04 | Spanish language | Politics & Society | 1.83× | ||
| 05 | MSN | News | 1.81× | ||
| 06 | Debit card | Business & Career | 1.79× | ||
| 07 | Submarino | Shopping | 1.77× | ||
| 08 | Masonry | Home & Garden | 1.74× | ||
| 09 | Grilling | Food & Beverages | 1.71× | ||
| 10 | Coritiba Foot Ball Club | Sports | 1.65× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.63× | ||
| 12 | Lodging | Travel & Leisure | 1.61× | ||
| 13 | Carrefour | Shopping | 1.58× | ||
| 14 | Online banking | Business & Career | 1.58× | ||
| 15 | Island | Travel & Leisure | 1.57× | ||
| 16 | Rail transport | Travel & Leisure | 1.57× | ||
| 17 | Public transport | Cars & Mobility | 1.55× | ||
| 18 | Flight simulator | Games | 1.54× | ||
| 19 | Fairy tale | Literature | 1.54× | ||
| 20 | Churrascaria | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Community Orientation | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Market (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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