Market (economics) Audience in Germany
Market (economics) has an estimated audience of 1,394,260 people in Germany. 49.0% are female, 51.0% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, Saving, Stradivarius, Historic site, Progressive rock.
The average Market (economics) fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, Saving, Stradivarius, with strongest over-indexing on Cocktail (1.88× the country average). Demographically, the Market (economics) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Market (economics) fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.3 |
| Estimated audience size | 1,394,260 |
Audience persona
The typical Market (economics) fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 327,860 | 1.46× |
| Nordrhein-Westfalen | 282,318 | 0.93× |
| Baden-Württemberg | 207,449 | 1.09× |
| Berlin | 162,330 | 2.6× |
| Hessen | 139,130 | 1.31× |
| Niedersachsen | 97,330 | 0.72× |
| Rheinland-Pfalz | 57,549 | 0.82× |
| Sachsen | 54,225 | 0.79× |
| Hamburg | 39,246 | 1.25× |
| Brandenburg | 35,449 | 0.82× |
| Schleswig-Holstein | 32,859 | 0.66× |
| Sachsen-Anhalt | 23,087 | 0.64× |
| Thüringen | 21,099 | 0.59× |
| Mecklenburg-Vorpommern | 16,860 | 0.63× |
| Bremen | 13,484 | 1.13× |
| Saarland | 9,475 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.88× | Food & Beverages |
| Saving | 2.19× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Historic site | 11.43× | Arts & Culture |
| Progressive rock | 1.66× | Music & Radio |
| Natural rubber | 1.57× | Cars & Mobility |
| Home Delivery | 1.88× | Food & Beverages |
| Este, Veneto | 1.6× | Travel & Leisure |
| KLIX (AM) | 1.5× | Music & Radio |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Golem | 1.66× | Technology & Electronics |
| Video izle | 1.73× | |
| Jesse Plemons | 1.71× | Movies & TV |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Volvo V60 | 2.14× | Cars & Mobility |
| Coworking | 1.81× | Business & Career |
| Glashütte | 1.87× | Travel & Leisure |
| Esra Erol | 2.35× | Movies & TV |
| Kocaelispor | 2.42× | Sports |
| Ipekyol | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Mindfulness | BALANCE | 1.29 |
| Patriotism | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.12 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 8.6% |
| Italy | 7.9% |
See Market (economics) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Market (economics) have in Germany?
Market (economics) has an estimated audience of 1,394,260 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Market (economics) fans?
49.0% of Market (economics) fans are female, 51.0% are male, with an average age of 42.3 years.
Which brands do Market (economics) fans like most?
Market (economics) fans show strongest brand affinity for Cocktail (1.88×), Saving (2.19×), and Stradivarius (1.97×) over the country average.
Where do Market (economics) fans live in Germany?
Market (economics) fans in Germany are most concentrated in Bayern (reach 327,860), Nordrhein-Westfalen (reach 282,318), and Baden-Württemberg (reach 207,449). These three regions account for the largest share of the active audience.
What other brands do Market (economics) fans also like?
Beyond Market (economics) itself, the audience over-indexes on Saving (2.19×), Stradivarius (1.97×), Historic site (11.43×), and Progressive rock (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Market (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.