Market (economics) Audience in United States

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Market (economics) has an estimated audience of 8,329,523 people in United States. 49.4% are female, 50.6% are male, average age 44.7. Top regions: California, New York, Oregon. Top brand affinities: Governor of Michigan, Goop, Historic site, Vocal harmony, Wok.

The average Market (economics) fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Oregon. Top brand affinities include Governor of Michigan, Goop, Historic site, with strongest over-indexing on Governor of Michigan (19.06× the country average). Demographically, the Market (economics) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Market (economics) fans

Demographic split for Market (economics) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.7
Estimated audience size8,329,523

Audience persona

The typical Market (economics) fan in United States is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Market (economics) in United States
RegionReachAffinity
California1,743,6031.9×
New York680,7371.46×
Oregon628,5896.58×
Florida535,0120.95×
Texas503,9870.7×
Ohio339,3151.32×
Virginia294,8731.45×
Pennsylvania267,6370.95×
Illinois241,0320.87×
Washington222,3201.33×
Massachusetts219,3871.34×
New Jersey215,6301.02×
Michigan179,6810.82×
Georgia166,3980.65×
North Carolina161,5400.64×
Colorado149,9991.14×
Arizona129,4260.76×
Maryland125,9230.88×
Hawaii109,2083.05×
Tennessee106,8610.64×
Nevada90,2361.12×
Wisconsin81,7610.65×
Indiana81,6390.54×
Minnesota81,6110.68×
South Carolina78,0710.62×
Missouri77,5810.58×
Utah73,9910.99×
Connecticut70,3360.84×
Louisiana66,9100.62×
Alabama51,7010.44×
Kentucky50,2890.48×
Washington, District of Columbia49,2601.97×
Oklahoma40,4660.44×
Kansas36,3520.55×
Iowa35,4360.52×
New Hampshire29,9430.91×
Arkansas28,3970.41×
New Mexico27,8360.67×
Maine27,6970.93×
Idaho27,2920.65×
Rhode Island25,6740.97×
Mississippi24,4030.36×
Montana22,2210.96×
Vermont22,1841.52×
Nebraska20,2450.48×
West Virginia15,9540.41×
Alaska15,7550.88×
Delaware14,1820.62×
South Dakota9,3350.48×
Wyoming9,3310.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market (economics) audience
BrandAffinityCategory
Governor of Michigan19.06×Politics & Society
Goop13.41×Internet & Social Media
Historic site10.44×Arts & Culture
Vocal harmony8.57×Music & Radio
Wok12.34×Food & Beverages
Grinch7.11×Movies & TV
Google Home10.59×Technology & Electronics
Hibachi12.33×Food & Beverages
headspace14.18×Health
Israel3.18×Travel & Leisure
Grace Slick12.59×Music & Radio
Cherish (group)15.19×Music & Radio
Hipster13.38×Politics & Society
Fairy godmother9.46×Literature
El Paso County, Colorado16.26×Travel & Leisure
No Escape (1994 film)13.38×Movies & TV
TV Fanatic12.16×Movies & TV
Guitarist (magazine)11.62×Music & Radio
Kikar HaShabbat16.11×News
La Jolla8.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market (economics) audience
TraitClusterScore
Career OrientationPOWER1.39
Risk AppetiteTHRILL1.35
Family OrientationCONSERVATISM1.34
SustainabilityBALANCE1.33
Price SensitivityPREMIUM1.26
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Market (economics)
CountryShare
United States20.2%
Brazil8.6%
Italy7.9%

See Market (economics) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Market (economics) have in United States?

Market (economics) has an estimated audience of 8,329,523 people in United States, concentrated in California and New York.

What is the gender split and age of Market (economics) fans?

49.4% of Market (economics) fans are female, 50.6% are male, with an average age of 44.7 years.

Which brands do Market (economics) fans like most?

Market (economics) fans show strongest brand affinity for Governor of Michigan (19.06×), Goop (13.41×), and Historic site (10.44×) over the country average.

Where do Market (economics) fans live in United States?

Market (economics) fans in United States are most concentrated in California (reach 1,743,603), New York (reach 680,737), and Oregon (reach 628,589). These three regions account for the largest share of the active audience.

What other brands do Market (economics) fans also like?

Beyond Market (economics) itself, the audience over-indexes on Goop (13.41×), Historic site (10.44×), Vocal harmony (8.57×), and Wok (12.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.