Rascasse Audience Intelligence

Market (economics) Audience in United States

A data profile of the people who buy, follow and care about Market (economics) in United States — modelled from more than twelve digital signal sources. Market (economics) has an estimated audience of 8,329,523 people in United States.

#2648among Topic in United States#413in Business & Career

The average Market (economics) fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Innovation, Risk management, Renewable energy, with strongest over-indexing on Innovation (2.72× the country average).

Demographically, the Market (economics) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Market (economics) fan in United States is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market (economics) profile in United States.

Audience size
8.3M
in United States
Gender
49.4%♀
50.6% male
Age
44.7
average years
Country rank
#4249
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market (economics) fans

49.4% are female, 50.6% are male, average age 44.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Market (economics) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.7
Estimated audience size8,329,523
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Market (economics) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Market (economics) audience comes from United States.

Worldwide audience distribution share by country for Market (economics)
CountryShare
United States19.9%
Brazil8.4%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market (economics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Market (economics) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K3.14×
02California~2M1.95×
03Wyoming~20K1.73×
04Washington, District of Columbia~40K1.70×
05Vermont~20K1.68×
06Oregon~200K1.65×
07New York~700K1.53×
08Washington~200K1.33×
09Massachusetts~200K1.33×
10Montana~30K1.22×
11New Hampshire~40K1.19×
12Maine~30K1.17×
13Alaska~20K1.15×
14Nevada~90K1.14×
15New Jersey~200K1.06×
16Colorado~100K1.06×
17Rhode Island~30K1.06×
18Pennsylvania~300K1.01×
19Florida~600K1.00×
20Ohio~300K1.00×
21Connecticut~80K0.99×
22Utah~70K0.99×
23Kansas~60K0.98×
24Maryland~100K0.94×
25Arizona~100K0.88×
26Michigan~200K0.85×
27Virginia~200K0.85×
28Tennessee~100K0.85×
29Louisiana~90K0.85×
30New Mexico~40K0.84×
31Illinois~200K0.83×
32Delaware~20K0.79×
33Texas~600K0.78×
34Idaho~30K0.77×
35North Carolina~200K0.76×
36South Carolina~90K0.74×
37Minnesota~90K0.74×
38Georgia~200K0.73×
39Wisconsin~90K0.71×
40South Dakota~10K0.71×
41Missouri~90K0.65×
42Kentucky~70K0.64×
43Indiana~90K0.61×
44Alabama~70K0.60×
45Nebraska~20K0.58×
46West Virginia~20K0.57×
47Oklahoma~50K0.56×
48Iowa~40K0.56×
49Mississippi~40K0.55×
50Arkansas~40K0.53×
Fig. 06

Affinity by region

Affinity by region — Market (economics), United States
0.53×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market (economics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market (economics) audience
#·InterestCategoryAffinity×
01Risk managementBusiness & Career2.99×
02InnovationBusiness & Career2.72×
03Credit unionBusiness & Career2.34×
04Renewable energyBusiness & Career2.33×
05LinkedInInternet & Social Media2.33×
06CitibankBusiness & Career2.30×
07Sustainable energyHome & Garden2.09×
08Political scienceBusiness & Career1.94×
09Solar energyHome & Garden1.85×
10Masters TournamentSports1.85×
11Real propertyHome & Garden1.83×
12FedExBusiness & Career1.83×
13American ExpressBusiness & Career1.81×
14NASDAQBusiness & Career1.71×
15United Parcel ServiceBusiness & Career1.68×
16GeneticsKids & Family1.60×
17AuctionShopping1.56×
18LodgingTravel & Leisure1.55×
19Vehicle insuranceCars & Mobility1.55×
20DentistryBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market (economics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market (economics) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.59×
Risk AppetiteTHRILL1.45×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market (economics) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market (economics) have in United States?

Market (economics) has an estimated audience of 8,329,523 people in United States, concentrated in California and New York.

02

What is the gender split and age of Market (economics) fans?

49.4% of Market (economics) fans are female, 50.6% are male, with an average age of 44.7 years.

03

Which brands do Market (economics) fans like most?

Market (economics) fans show strongest brand affinity for Innovation (2.72×), Risk management (2.99×), and Renewable energy (2.33×) over the country average.

04

Where do Market (economics) fans live in United States?

Market (economics) fans in United States are most concentrated in California (reach ~2M), New York (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Market (economics) fans also like?

Beyond Market (economics) itself, the audience over-indexes on Risk management (2.99×), Renewable energy (2.33×), Real property (1.83×), and FedEx (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Market (economics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Market (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →