A data profile of the people who buy, follow and care about RBS TV in Brazil — modelled from more than twelve digital signal sources. RBS TV has an estimated audience of 3,524,651 people in Brazil.
RBS TV has an estimated audience of 3,524,651 people in Brazil. 68.6% are female, 31.4% are male, average age 41.9. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3.02× the country average).
Demographically, the RBS TV audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical RBS TV fan in Brazil is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the RBS TV profile in Brazil.
68.6% are female, 31.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.9 |
| Estimated audience size | 3,524,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide RBS TV audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.4% |
| United States | 0.4% |
| China | 0.1% |
The strongest cross-interests of the RBS TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trello | Internet & Social Media | 5.40× | ||
| 02 | Country music | Music & Radio | 3.17× | ||
| 03 | Rock music | Music & Radio | 3.17× | ||
| 04 | Internet & Social Media | 3.02× | |||
| 05 | Pop music | Music & Radio | 3.02× | ||
| 06 | Shopping malls | Shopping | 2.79× | ||
| 07 | Hip hop music | Music & Radio | 2.64× | ||
| 08 | Medicine | Business & Career | 2.56× | ||
| 09 | Associação Chapecoense de Futebol | Sports | 2.52× | ||
| 10 | Soul music | Music & Radio | 2.26× | ||
| 11 | Action movies | Movies & TV | 2.26× | ||
| 12 | Heavy metal music | Music & Radio | 2.26× | ||
| 13 | Furniture | Home & Garden | 2.19× | ||
| 14 | Jazz music | Music & Radio | 2.19× | ||
| 15 | Basketball | Sports | 2.19× | ||
| 16 | Entrepreneurship | Business & Career | 2.11× | ||
| 17 | Fragrances | Beauty & Wellness | 2.11× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.88× | ||
| 19 | Barbecue | Food & Beverages | 1.73× | ||
| 20 | Personal care | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Individualism | JOY | 1.51× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Design Affinity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for RBS TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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