A data profile of the people who buy, follow and care about Recife in Brazil — modelled from more than twelve digital signal sources. Recife has an estimated audience of 6,016,187 people in Brazil.
Recife has an estimated audience of 6,016,187 people in Brazil. 64.1% are female, 35.9% are male, average age 39.8. Top brand affinities: Clube Náutico Capibaribe, Instagram, Country music, Rock music, Shopping malls.
Top brand affinities include Clube Náutico Capibaribe, Instagram, Country music, with strongest over-indexing on Clube Náutico Capibaribe (10.47× the country average).
Demographically, the Recife audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Recife fan in Brazil is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Clube Náutico Capibaribe.
The key figures that characterise the Recife profile in Brazil.
64.1% are female, 35.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.8 |
| Estimated audience size | 6,016,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Recife audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 83.9% |
| Portugal | 4.6% |
| United States | 1.5% |
The strongest cross-interests of the Recife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clube Náutico Capibaribe | Sports | 10.47× | ||
| 02 | MSN | News | 2.24× | ||
| 03 | Lodging | Travel & Leisure | 2.16× | ||
| 04 | Country music | Music & Radio | 1.89× | ||
| 05 | Rock music | Music & Radio | 1.85× | ||
| 06 | Pop music | Music & Radio | 1.83× | ||
| 07 | Internet & Social Media | 1.74× | |||
| 08 | Hip hop music | Music & Radio | 1.73× | ||
| 09 | Forró | Music & Radio | 1.70× | ||
| 10 | Shopping malls | Shopping | 1.68× | ||
| 11 | Preta Gil | Music & Radio | 1.68× | ||
| 12 | Medicine | Business & Career | 1.62× | ||
| 13 | Action movies | Movies & TV | 1.62× | ||
| 14 | Soul music | Music & Radio | 1.60× | ||
| 15 | Spas | Beauty & Wellness | 1.57× | ||
| 16 | Sport Club do Recife | Sports | 1.57× | ||
| 17 | Telecommunication | Technology & Electronics | 1.55× | ||
| 18 | Jazz music | Music & Radio | 1.54× | ||
| 19 | Basketball | Sports | 1.51× | ||
| 20 | Hypermarket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Tradition | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Recife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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