A data profile of the people who buy, follow and care about Vitória, Espírito Santo in Brazil — modelled from more than twelve digital signal sources. Vitória, Espírito Santo has an estimated audience of 4,011,738 people in Brazil.
Vitória, Espírito Santo has an estimated audience of 4,011,738 people in Brazil. 72.3% are female, 27.7% are male, average age 34.1. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3.19× the country average).
Demographically, the Vitória, Espírito Santo audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Vitória, Espírito Santo fan in Brazil is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Vitória, Espírito Santo profile in Brazil.
72.3% are female, 27.7% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 34.1 |
| Estimated audience size | 4,011,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Vitória, Espírito Santo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 87.0% |
| Portugal | 8.6% |
| United States | 1.3% |
The strongest cross-interests of the Vitória, Espírito Santo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 3.42× | ||
| 02 | Rock music | Music & Radio | 3.42× | ||
| 03 | Pop music | Music & Radio | 3.42× | ||
| 04 | Internet & Social Media | 3.19× | |||
| 05 | Soul music | Music & Radio | 2.96× | ||
| 06 | Hip hop music | Music & Radio | 2.96× | ||
| 07 | Shopping malls | Shopping | 2.73× | ||
| 08 | Medicine | Business & Career | 2.51× | ||
| 09 | Jazz music | Music & Radio | 2.51× | ||
| 10 | Action movies | Movies & TV | 2.51× | ||
| 11 | Basketball | Sports | 2.28× | ||
| 12 | Heavy metal music | Music & Radio | 2.28× | ||
| 13 | Fragrances | Beauty & Wellness | 2.16× | ||
| 14 | Animated movies | Movies & TV | 2.05× | ||
| 15 | Beauty salons | Beauty & Wellness | 2.03× | ||
| 16 | Entrepreneurship | Business & Career | 1.98× | ||
| 17 | Telecommunication | Technology & Electronics | 1.98× | ||
| 18 | Furniture | Home & Garden | 1.96× | ||
| 19 | Personal care | Health | 1.73× | ||
| 20 | Religion | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Social Media Usage | JOY | 1.57× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vitória, Espírito Santo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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