A data profile of the people who buy, follow and care about Discounting in Switzerland — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 900,224 people in Switzerland.
Discounting has an estimated audience of 900,224 people in Switzerland. 64.3% are female, 35.7% are male, average age 45.5. Top brand affinities: Deal of the day, Lowe's, Bedroom furniture, Bed sheet, Loyalty program.
Top brand affinities include Deal of the day, Lowe's, Bedroom furniture, with strongest over-indexing on Deal of the day (4.92× the country average).
Demographically, the Discounting audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Discounting fan in Switzerland is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discounting profile in Switzerland.
64.3% are female, 35.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.5 |
| Estimated audience size | 900,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Discounting audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Groupon | Internet & Social Media | 6.35× | ||
| 02 | The Wall Street Journal | News | 6.35× | ||
| 03 | Lowe's | Shopping | 5.86× | ||
| 04 | Loyalty program | Shopping | 5.29× | ||
| 05 | Deal of the day | Shopping | 4.92× | ||
| 06 | Bed sheet | Home & Garden | 4.85× | ||
| 07 | Vitra | Home & Garden | 4.11× | ||
| 08 | Bedroom furniture | Home & Garden | 4.00× | ||
| 09 | Zara Home | Home & Garden | 3.93× | ||
| 10 | Davis Cup | Sports | 2.82× | ||
| 11 | Pedicure | Beauty & Wellness | 2.27× | ||
| 12 | Eyelash | Beauty & Wellness | 2.20× | ||
| 13 | Musical theatre | Movies & TV | 1.92× | ||
| 14 | C&A | Shopping | 1.87× | ||
| 15 | Zara | Shopping | 1.85× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.82× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.78× | ||
| 18 | Drop shipping | Shopping | 1.76× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.70× | ||
| 20 | Apartment | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.83× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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