A data profile of the people who buy, follow and care about Sustainability in Switzerland — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,367,833 people in Switzerland.
The average Sustainability fan in Switzerland is 40.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Web development, Environmentalism, Sustainable living, with strongest over-indexing on Web development (1.51× the country average).
Demographically, the Sustainability audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Sustainability fan in Switzerland is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Web development.
The key figures that characterise the Sustainability profile in Switzerland.
57.9% are female, 42.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.4 |
| Estimated audience size | 1,367,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Sustainability audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.74× | |
| 02 | Luzern | ~90K | 1.57× | |
| 03 | Basel-City | ~80K | 1.51× | |
| 04 | Canton of St. Gallen | ~100K | 1.48× | |
| 05 | Canton of Geneva | ~100K | 1.43× | |
| 06 | Canton of Bern | ~200K | 1.39× | |
| 07 | Aargau | ~100K | 1.32× | |
| 08 | Vaud | ~200K | 1.31× | |
| 09 | Thurgau | ~40K | 1.22× | |
| 10 | Canton of Zug | ~20K | 1.21× | |
| 11 | Basel-Landschaft | ~40K | 1.18× | |
| 12 | Appenzell Ausserrhoden | ~7K | 1.10× | |
| 13 | Schwyz | ~20K | 1.09× | |
| 14 | Graubünden | ~30K | 1.08× | |
| 15 | Solothurn | ~40K | 1.02× | |
| 16 | Uri | ~5K | 0.99× | |
| 17 | Canton of Obwalden | ~5K | 0.96× | |
| 18 | Canton of Glarus | ~5K | 0.95× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.95× | |
| 20 | Canton of Nidwalden | ~5K | 0.91× | |
| 21 | Schaffhausen | ~10K | 0.89× | |
| 22 | Jura | ~8K | 0.87× | |
| 23 | Neuchatel | ~20K | 0.85× | |
| 24 | Fribourg | ~40K | 0.83× | |
| 25 | Valais | ~40K | 0.81× | |
| 26 | Ticino | ~40K | 0.79× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permaculture | Home & Garden | 1.97× | ||
| 02 | Sustainable agriculture | Home & Garden | 1.85× | ||
| 03 | Zero waste | Home & Garden | 1.80× | ||
| 04 | Landfill | Home & Garden | 1.80× | ||
| 05 | Karma yoga | Health | 1.71× | ||
| 06 | Plastic pollution | Politics & Society | 1.70× | ||
| 07 | Sustainable development | Politics & Society | 1.70× | ||
| 08 | Pollution | Health | 1.65× | ||
| 09 | Environmentalism | Politics & Society | 1.62× | ||
| 10 | Sustainable living | Home & Garden | 1.62× | ||
| 11 | Conservation (ethic) | Politics & Society | 1.61× | ||
| 12 | Greta Thunberg | Politics & Society | 1.61× | ||
| 13 | Sustainable fashion | Fashion & Accessoires | 1.59× | ||
| 14 | Organic horticulture | Food & Beverages | 1.56× | ||
| 15 | Søstrene Grene | Fashion & Accessoires | 1.55× | ||
| 16 | Patrick Bruel | Music & Radio | 1.54× | ||
| 17 | Solidarity | Politics & Society | 1.54× | ||
| 18 | Quotation | Business & Career | 1.53× | ||
| 19 | Web development | Business & Career | 1.51× | ||
| 20 | Investment strategy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.01× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.83× |
Sustainability has an estimated audience of 1,367,833 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.9% of Sustainability fans are female, 42.1% are male, with an average age of 40.4 years.
Sustainability fans show strongest brand affinity for Web development (1.51×), Environmentalism (1.62×), and Sustainable living (1.62×) over the country average.
Sustainability fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Environmentalism (1.62×), Sustainable living (1.62×), Zero waste (1.8×), and Patrick Bruel (1.54×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.