A data profile of the people who buy, follow and care about Sustainability in Poland — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,424,428 people in Poland.
Sustainability has an estimated audience of 1,424,428 people in Poland. 60.7% are female, 39.3% are male, average age 38.5. Top brand affinities: Skin care, Parenting, Children's clothing, Rossmann, Organic food.
Top brand affinities include Skin care, Parenting, Children's clothing, with strongest over-indexing on Skin care (2.07× the country average).
Demographically, the Sustainability audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.
The typical Sustainability fan in Poland is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Skin care.
The key figures that characterise the Sustainability profile in Poland.
60.7% are female, 39.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 38.5 |
| Estimated audience size | 1,424,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Sustainability audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toddler | Kids & Family | 2.52× | ||
| 02 | Vegetarian cuisine | Food & Beverages | 2.34× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.31× | ||
| 04 | Nail polish | Beauty & Wellness | 2.31× | ||
| 05 | Self-esteem | Health | 2.26× | ||
| 06 | Skin care | Beauty & Wellness | 2.07× | ||
| 07 | Self-awareness | Health | 2.01× | ||
| 08 | Renovation | Home & Garden | 1.94× | ||
| 09 | Rossmann | Shopping | 1.92× | ||
| 10 | Sephora | Shopping | 1.86× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.84× | ||
| 12 | Zara | Shopping | 1.84× | ||
| 13 | Weddings | Kids & Family | 1.83× | ||
| 14 | Small business | Business & Career | 1.81× | ||
| 15 | Healthy diet | Health | 1.74× | ||
| 16 | Organic food | Food & Beverages | 1.73× | ||
| 17 | Parenting | Kids & Family | 1.70× | ||
| 18 | Skirt | Fashion & Accessoires | 1.64× | ||
| 19 | Handbags | Fashion & Accessoires | 1.62× | ||
| 20 | Fashion design | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.40× | |
| Individualism | JOY | 1.39× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.37× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.