A data profile of the people who buy, follow and care about Augustinians in Germany — modelled from more than twelve digital signal sources. Augustinians has an estimated audience of 287,020 people in Germany.
The average Augustinians fan in Germany is 46.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Paris Saint-Germain, Edeka, Deutsche Bahn, with strongest over-indexing on Paris Saint-Germain (4.42× the country average).
Demographically, the Augustinians audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Augustinians fan in Germany is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Augustinians profile in Germany.
69.6% are female, 30.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 46.3 |
| Estimated audience size | 287,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Augustinians audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 33.1% |
| Italy | 23.2% |
| United States | 21.0% |
Where the Augustinians audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 5.33× | |
| 02 | Berlin | ~20K | 1.43× | |
| 03 | Sachsen | ~20K | 1.05× | |
| 04 | Baden-Württemberg | ~40K | 0.91× | |
| 05 | Hessen | ~20K | 0.89× | |
| 06 | Thüringen | ~7K | 0.81× | |
| 07 | Hamburg | ~5K | 0.74× | |
| 08 | Rheinland-Pfalz | ~10K | 0.70× | |
| 09 | Sachsen-Anhalt | ~6K | 0.68× | |
| 10 | Brandenburg | ~7K | 0.67× | |
| 11 | Nordrhein-Westfalen | ~50K | 0.66× | |
| 12 | Bremen | ~2K | 0.58× | |
| 13 | Saarland | ~2K | 0.57× | |
| 14 | Niedersachsen | ~20K | 0.54× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.50× | |
| 16 | Schleswig-Holstein | ~5K | 0.45× |
The strongest cross-interests of the Augustinians audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 4.42× | ||
| 02 | Hypermarket | Shopping | 2.68× | ||
| 03 | Catholic Church | Politics & Society | 2.65× | ||
| 04 | Charitable organization | Politics & Society | 2.57× | ||
| 05 | Christmas market | Food & Beverages | 2.44× | ||
| 06 | Online newspaper | News | 2.16× | ||
| 07 | Religion | Business & Career | 2.07× | ||
| 08 | Tradition | Politics & Society | 1.99× | ||
| 09 | Edeka | Shopping | 1.93× | ||
| 10 | Supermarket | Shopping | 1.92× | ||
| 11 | Germany national football team | Sports | 1.87× | ||
| 12 | Deutsche Bahn | Cars & Mobility | 1.83× | ||
| 13 | Fressnapf | Shopping | 1.82× | ||
| 14 | Sports club | Sports | 1.79× | ||
| 15 | Nonprofit organization | Politics & Society | 1.67× | ||
| 16 | Breaking news | Movies & TV | 1.61× | ||
| 17 | Eurowings | Travel & Leisure | 1.61× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | Energy | Home & Garden | 1.52× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.57× | |
| Spirituality | BALANCE | 2.36× | |
| Tradition | CONSERVATISM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× |
Augustinians has an estimated audience of 287,020 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
69.6% of Augustinians fans are female, 30.4% are male, with an average age of 46.3 years.
Augustinians fans show strongest brand affinity for Paris Saint-Germain (4.42×), Edeka (1.93×), and Deutsche Bahn (1.83×) over the country average.
Augustinians fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Augustinians itself, the audience over-indexes on Edeka (1.93×), Deutsche Bahn (1.83×), Online newspaper (2.16×), and Religion (2.07×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Augustinians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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