A data profile of the people who buy, follow and care about AWOK.com in Germany — modelled from more than twelve digital signal sources. AWOK.com has an estimated audience of 275 people in Germany.
AWOK.com has an estimated audience of 275 people in Germany. 82.8% are female, 17.2% are male, average age 32.1. Top brand affinities: EBay, Facebook, Pinterest, X, AutoScout24.
Top brand affinities include EBay, Facebook, Pinterest, with strongest over-indexing on EBay (1.81× the country average).
Demographically, the AWOK.com audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Tradition, Need for Security.
The typical AWOK.com fan in Germany is more female, around 32.1 years old, with strong Tradition tendencies and a notable affinity for EBay.
The key figures that characterise the AWOK.com profile in Germany.
82.8% are female, 17.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 32.1 |
| Estimated audience size | 275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide AWOK.com audience comes from Germany.
| Country | Share |
|---|---|
| United Arab Emirates | 52.0% |
| Saudi Arabia | 30.3% |
| United States | 3.5% |
The strongest cross-interests of the AWOK.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EBay | Shopping | 1.81× | ||
| 02 | Microsoft | Technology & Electronics | 1.75× | ||
| 03 | Internet & Social Media | 1.73× | |||
| 04 | Grilling | Food & Beverages | 1.69× | ||
| 05 | Credit cards | Business & Career | 1.69× | ||
| 06 | Pay television | Movies & TV | 1.69× | ||
| 07 | Freeware | Technology & Electronics | 1.67× | ||
| 08 | Samsung | Technology & Electronics | 1.58× | ||
| 09 | Cocktail | Food & Beverages | 1.58× | ||
| 10 | Idealo | Shopping | 1.57× | ||
| 11 | Internet & Social Media | 1.56× | |||
| 12 | Tablet computers | Technology & Electronics | 1.56× | ||
| 13 | X | Internet & Social Media | 1.55× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.55× | ||
| 15 | McDonald's | Food & Beverages | 1.55× | ||
| 16 | Auction | Shopping | 1.52× | ||
| 17 | Telecommunication | Technology & Electronics | 1.51× | ||
| 18 | Action games | Games | 1.51× | ||
| 19 | Tradition | Politics & Society | 1.50× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Individualism | JOY | 0.80× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for AWOK.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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