Balearic Islands Audience in Germany

Balearic Islands has an estimated audience of 500,422 people in Germany. 58.3% are female, 41.7% are male, average age 35.9. Top brand affinities: Livemusic, Airbnb, Spiegel Online, HolidayCheck, Helene Fischer.
Top brand affinities include Livemusic, Airbnb, Spiegel Online, with strongest over-indexing on Livemusic (3.09× the country average). Demographically, the Balearic Islands audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Balearic Islands fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 35.9 |
| Estimated audience size | 500,422 |
Audience persona
The typical Balearic Islands fan in Germany is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.09× | Music & Radio |
| Airbnb | 2.21× | Travel & Leisure |
| Spiegel Online | 1.74× | News |
| HolidayCheck | 3.08× | Travel & Leisure |
| Helene Fischer | 2.21× | Music & Radio |
| Schlager music | 2.26× | Music & Radio |
| Eurowings | 2.05× | Travel & Leisure |
| Florian Silbereisen | 2.41× | Music & Radio |
| Ryanair | 1.68× | Travel & Leisure |
| Rossmann | 1.62× | Shopping |
| Trivago | 2.56× | Travel & Leisure |
| Booking.com | 2.03× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 1.89× | Movies & TV |
| Breuninger | 1.81× | Fashion & Accessoires |
| Alltours | 4.56× | Travel & Leisure |
| Lufthansa | 1.53× | Travel & Leisure |
| Markus Lanz | 1.86× | Movies & TV |
| Tchibo | 1.62× | Shopping |
| Garden furniture | 2.16× | Home & Garden |
| Let's Dance (German TV series) | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.95 |
| Indulgence | JOY | 1.66 |
| Quality Awareness | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| Design Affinity | PREMIUM | 1.42 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 41.2% |
| Spain | 27.0% |
| Germany | 7.1% |
See Balearic Islands audiences in other countries
More Island audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balearic Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.