Balearic Islands Audience in Germany

Balearic Islands logo

Balearic Islands has an estimated audience of 500,422 people in Germany. 58.3% are female, 41.7% are male, average age 35.9. Top brand affinities: Livemusic, Airbnb, Spiegel Online, HolidayCheck, Helene Fischer.

Top brand affinities include Livemusic, Airbnb, Spiegel Online, with strongest over-indexing on Livemusic (3.09× the country average). Demographically, the Balearic Islands audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Indulgence.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Balearic Islands fans

Demographic split for Balearic Islands audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age35.9
Estimated audience size500,422

Audience persona

The typical Balearic Islands fan in Germany is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Livemusic.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balearic Islands audience
BrandAffinityCategory
Livemusic3.09×Music & Radio
Airbnb2.21×Travel & Leisure
Spiegel Online1.74×News
HolidayCheck3.08×Travel & Leisure
Helene Fischer2.21×Music & Radio
Schlager music2.26×Music & Radio
Eurowings2.05×Travel & Leisure
Florian Silbereisen2.41×Music & Radio
Ryanair1.68×Travel & Leisure
Rossmann1.62×Shopping
Trivago2.56×Travel & Leisure
Booking.com2.03×Travel & Leisure
Gute Zeiten, schlechte Zeiten1.89×Movies & TV
Breuninger1.81×Fashion & Accessoires
Alltours4.56×Travel & Leisure
Lufthansa1.53×Travel & Leisure
Markus Lanz1.86×Movies & TV
Tchibo1.62×Shopping
Garden furniture2.16×Home & Garden
Let's Dance (German TV series)1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balearic Islands audience
TraitClusterScore
TravellingTHRILL1.95
IndulgenceJOY1.66
Quality AwarenessPREMIUM1.54
Luxury OrientationPREMIUM1.49
Design AffinityPREMIUM1.42
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Balearic Islands
CountryShare
Italy41.2%
Spain27.0%
Germany7.1%

See Balearic Islands audiences in other countries

More Island audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balearic Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.