Rascasse Audience Intelligence

Balearic Islands Audience in Germany

A data profile of the people who buy, follow and care about Balearic Islands in Germany — modelled from more than twelve digital signal sources. Balearic Islands has an estimated audience of 500,422 people in Germany.

#18among Island in Germany#991among POI in Germany#915in Travel & Leisure

The average Balearic Islands fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eurowings, HolidayCheck, CHECK24, with strongest over-indexing on Eurowings (2.17× the country average).

Demographically, the Balearic Islands audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Balearic Islands fan in Germany is more female, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Eurowings.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balearic Islands profile in Germany.

Audience size
500K
in Germany
Gender
58.3%♀
41.7% male
Age
35.9
average years
Country rank
#11737
POI in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balearic Islands fans

58.3% are female, 41.7% are male, average age 35.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Balearic Islands audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age35.9
Estimated audience size500,422
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Balearic Islands audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4921%
50+12%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Balearic Islands audience comes from Germany.

Worldwide audience distribution share by country for Balearic Islands
CountryShare
Italy41.2%
Spain27.0%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balearic Islands audience in Germany is strongest.

Fig. 05

Top regions by affinity

Balearic Islands fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.18×
02Bayern~90K1.12×
03Hessen~40K1.11×
04Rheinland-Pfalz~30K1.08×
05Baden-Württemberg~70K1.07×
06Saarland~6K1.03×
07Nordrhein-Westfalen~100K1.02×
08Hamburg~10K1.02×
09Bremen~4K1.02×
10Thüringen~10K1.00×
11Brandenburg~20K0.99×
12Niedersachsen~50K0.97×
13Sachsen~20K0.96×
14Sachsen-Anhalt~10K0.96×
15Mecklenburg-Vorpommern~9K0.96×
16Schleswig-Holstein~20K0.93×
Fig. 06

Affinity by region

Affinity by region — Balearic Islands, Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balearic Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balearic Islands audience
#·InterestCategoryAffinity×
01RCD MallorcaSports8.67×
02AlltoursTravel & Leisure5.06×
03MotorboatCars & Mobility3.85×
04Non-alcoholic beverageFood & Beverages3.47×
05ZDF-FernsehgartenMovies & TV3.47×
06Mineral waterFood & Beverages3.30×
07Hape KerkelingMovies & TV2.78×
08Car washCars & Mobility2.65×
09HolidayCheckTravel & Leisure2.60×
10Public transportCars & Mobility2.29×
11TrivagoTravel & Leisure2.22×
12EurowingsTravel & Leisure2.17×
13Garden furnitureHome & Garden2.11×
14Florian SilbereisenMusic & Radio1.81×
15LivemusicMusic & Radio1.80×
16Garden centreHome & Garden1.78×
17CHECK24Business & Career1.75×
18Helene FischerMusic & Radio1.73×
19Schlager musicMusic & Radio1.67×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balearic Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balearic Islands audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.64×
IndulgenceJOY1.60×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balearic Islands audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
Price SensitivityPREMIUM0.66×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balearic Islands have in Germany?

Balearic Islands has an estimated audience of 500,422 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Balearic Islands fans?

58.3% of Balearic Islands fans are female, 41.7% are male, with an average age of 35.9 years.

03

Which brands do Balearic Islands fans like most?

Balearic Islands fans show strongest brand affinity for Eurowings (2.17×), HolidayCheck (2.6×), and CHECK24 (1.75×) over the country average.

04

Where do Balearic Islands fans live in Germany?

Balearic Islands fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Balearic Islands fans also like?

Beyond Balearic Islands itself, the audience over-indexes on HolidayCheck (2.6×), CHECK24 (1.75×), Alltours (5.06×), and Helene Fischer (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in Germany

See Balearic Islands audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balearic Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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