Bayern 3 Audience in Germany
A data profile of the people who buy, follow and care about Bayern 3 in Germany — modelled from more than twelve digital signal sources. Bayern 3 has an estimated audience of 1,397,835 people in Germany.
The average Bayern 3 fan in Germany is 40.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Hessen.
Top brand affinities include Tagesschau, Nature, Breaking news, with strongest over-indexing on Tagesschau (1.71× the country average).
Demographically, the Bayern 3 audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bayern 3 fan in Germany is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Bayern 3 profile in Germany.
Search interest · 12-month trend
Demographics of Bayern 3 fans
52.4% are female, 47.6% are male, average age 40.1.
Gender split
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.1 |
| Estimated audience size | 1,397,835 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Bayern 3 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.8% |
| Austria | 1.5% |
| Italy | 1.2% |
Geography
Where the Bayern 3 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1M | 10.88× | |
| 02 | Thüringen | ~30K | 0.80× | |
| 03 | Baden-Württemberg | ~100K | 0.74× | |
| 04 | Hessen | ~80K | 0.72× | |
| 05 | Sachsen | ~30K | 0.44× | |
| 06 | Bremen | ~5K | 0.41× | |
| 07 | Berlin | ~20K | 0.36× | |
| 08 | Saarland | ~6K | 0.36× | |
| 09 | Sachsen-Anhalt | ~10K | 0.31× | |
| 10 | Mecklenburg-Vorpommern | ~8K | 0.31× | |
| 11 | Brandenburg | ~10K | 0.30× | |
| 12 | Hamburg | ~9K | 0.30× | |
| 13 | Rheinland-Pfalz | ~20K | 0.28× | |
| 14 | Niedersachsen | ~40K | 0.26× | |
| 15 | Nordrhein-Westfalen | ~80K | 0.24× | |
| 16 | Schleswig-Holstein | ~10K | 0.24× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bayern 3 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 6.63× | ||
| 02 | Fox News Channel | Movies & TV | 6.63× | ||
| 03 | Volunteering | Politics & Society | 2.29× | ||
| 04 | Breaking news | Movies & TV | 2.03× | ||
| 05 | Nature | Home & Garden | 1.85× | ||
| 06 | Telegram | Internet & Social Media | 1.77× | ||
| 07 | Tour de France | Sports | 1.73× | ||
| 08 | Vacations | Travel & Leisure | 1.72× | ||
| 09 | Tagesschau | Movies & TV | 1.71× | ||
| 10 | French Bulldog | Pets & Animals | 1.71× | ||
| 11 | Siberian Husky | Pets & Animals | 1.69× | ||
| 12 | Transfermarkt | Sports | 1.68× | ||
| 13 | Focus | News | 1.64× | ||
| 14 | Lodging | Travel & Leisure | 1.63× | ||
| 15 | Artificial intelligence | Technology & Electronics | 1.61× | ||
| 16 | Labrador Retriever | Pets & Animals | 1.56× | ||
| 17 | Online newspaper | News | 1.53× | ||
| 18 | Hugendubel | Shopping | 1.53× | ||
| 19 | Solar energy | Home & Garden | 1.53× | ||
| 20 | Desserts | Food & Beverages | 1.50× |
Personality of the Bayern 3 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Bayern 3 have in Germany?
Bayern 3 has an estimated audience of 1,397,835 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bayern 3 fans?
52.4% of Bayern 3 fans are female, 47.6% are male, with an average age of 40.1 years.
Which brands do Bayern 3 fans like most?
Bayern 3 fans show strongest brand affinity for Tagesschau (1.71×), Nature (1.85×), and Breaking news (2.03×) over the country average.
Where do Bayern 3 fans live in Germany?
Bayern 3 fans in Germany are most concentrated in Bayern (reach ~1M), Baden-Württemberg (reach ~100K), and Hessen (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Bayern 3 fans also like?
Beyond Bayern 3 itself, the audience over-indexes on Nature (1.85×), Breaking news (2.03×), Volunteering (2.29×), and Vacations (1.72×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayern 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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