Bayern 3 Audience in Germany
Bayern 3 has an estimated audience of 1,373,300 people in Germany. 52.2% are female, 47.8% are male, average age 39.7. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Progressive rock, Stradivarius, Home Delivery, KLIX (AM), Theocracy.
The average Bayern 3 fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Progressive rock, Stradivarius, Home Delivery, with strongest over-indexing on Progressive rock (1.81× the country average). Demographically, the Bayern 3 audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Bayern 3 fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.7 |
| Estimated audience size | 1,373,300 |
Audience persona
The typical Bayern 3 fan in Germany is balanced, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,029,976 | 11.06× |
| Baden-Württemberg | 139,437 | 0.74× |
| Hessen | 78,103 | 0.75× |
| Nordrhein-Westfalen | 70,258 | 0.23× |
| Niedersachsen | 30,901 | 0.23× |
| Sachsen | 26,957 | 0.4× |
| Thüringen | 25,267 | 0.72× |
| Berlin | 22,839 | 0.37× |
| Rheinland-Pfalz | 16,131 | 0.23× |
| Brandenburg | 9,650 | 0.23× |
| Schleswig-Holstein | 8,218 | 0.17× |
| Hamburg | 8,089 | 0.26× |
| Sachsen-Anhalt | 6,873 | 0.19× |
| Mecklenburg-Vorpommern | 2,692 | 0.1× |
| Saarland | 2,652 | 0.16× |
| Bremen | 1,770 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.81× | Music & Radio |
| Stradivarius | 1.79× | Shopping |
| Home Delivery | 1.75× | Food & Beverages |
| KLIX (AM) | 1.52× | Music & Radio |
| Theocracy | 4.49× | Music & Radio |
| Volvo V60 | 1.86× | Cars & Mobility |
| Figure painting (hobby) | 1.58× | Arts & Culture |
| Esra Erol | 2.16× | Movies & TV |
| The Equalizer | 1.7× | Movies & TV |
| Information sensitivity | 1.78× | Technology & Electronics |
| Gender-neutral language | 1.85× | Politics & Society |
| Preacher (comics) | 2.25× | Literature |
| Phil Campbell (musician) | 1.68× | Music & Radio |
| Celtic mythology | 1.68× | Arts & Culture |
| Viator | 1.91× | Travel & Leisure |
| Competitive dance | 1.66× | Sports |
| Huck (magazine) | 2.83× | Internet & Social Media |
| Throne of Glass | 1.63× | Literature |
| Homesteading | 1.86× | Home & Garden |
| Carrie (novel) | 1.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Indulgence | JOY | 1.12 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Pet Ownership | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.06 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.7% |
| Austria | 1.6% |
| Italy | 1.2% |
See Bayern 3 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Bayern 3 have in Germany?
Bayern 3 has an estimated audience of 1,373,300 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bayern 3 fans?
52.2% of Bayern 3 fans are female, 47.8% are male, with an average age of 39.7 years.
Which brands do Bayern 3 fans like most?
Bayern 3 fans show strongest brand affinity for Progressive rock (1.81×), Stradivarius (1.79×), and Home Delivery (1.75×) over the country average.
Where do Bayern 3 fans live in Germany?
Bayern 3 fans in Germany are most concentrated in Bayern (reach 1,029,976), Baden-Württemberg (reach 139,437), and Hessen (reach 78,103). These three regions account for the largest share of the active audience.
What other brands do Bayern 3 fans also like?
Beyond Bayern 3 itself, the audience over-indexes on Stradivarius (1.79×), Home Delivery (1.75×), KLIX (AM) (1.52×), and Theocracy (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayern 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.