Rascasse Audience Intelligence

Berliner Sparkasse Target Market in Germany

A data profile of the people who buy, follow and care about Berliner Sparkasse in Germany — modelled from more than twelve digital signal sources. Berliner Sparkasse has an estimated audience of 672,197 people in Germany.

#27among Bank in Germany#1200among Brand in Germany#725in Business & Career

The average Berliner Sparkasse fan in Germany is 40.8 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Sparkasse, Nature, Kaufland, with strongest over-indexing on Sparkasse (7.98× the country average).

Demographically, the Berliner Sparkasse audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berliner Sparkasse fan in Germany is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berliner Sparkasse profile in Germany.

Audience size
672K
in Germany
Gender
50.6%♀
49.4% male
Age
40.8
average years
Country rank
#9157
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berliner Sparkasse

50.6% are female, 49.4% are male, average age 40.8.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Berliner Sparkasse audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age40.8
Estimated audience size672,197
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Berliner Sparkasse audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Berliner Sparkasse audience comes from Germany.

Worldwide audience distribution share by country for Berliner Sparkasse
CountryShare
Germany95.6%
Poland0.3%
Spain0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berliner Sparkasse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berliner Sparkasse customers by region in Germany
#RegionReachAffinity×
01Berlin~300K8.53×
02Brandenburg~90K4.58×
03Mecklenburg-Vorpommern~8K0.66×
04Sachsen-Anhalt~8K0.46×
05Sachsen~10K0.32×
06Thüringen~5K0.27×
07Schleswig-Holstein~5K0.20×
08Hamburg~3K0.18×
09Bremen<1K0.16×
10Hessen~7K0.15×
11Niedersachsen~9K0.14×
12Saarland~1K0.13×
13Nordrhein-Westfalen~20K0.11×
14Bayern~10K0.10×
15Rheinland-Pfalz~3K0.10×
16Baden-Württemberg~8K0.09×
Fig. 06

Affinity by region

Affinity by region — Berliner Sparkasse, Germany
0.09×1.00×8.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berliner Sparkasse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berliner Sparkasse audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career7.98×
02Risk managementBusiness & Career3.71×
03Savings bankBusiness & Career3.39×
04Andy BorgMusic & Radio3.03×
05Aral AGCars & Mobility2.59×
06EssoCars & Mobility2.43×
07RTL TelevisionMovies & TV2.23×
08Movie theaterMovies & TV2.23×
09BankingBusiness & Career2.15×
10ImmoweltHome & Garden1.89×
11CommerzbankBusiness & Career1.82×
12NatureHome & Garden1.81×
13KauflandShopping1.77×
14SV Werder BremenSports1.75×
15VacationsTravel & Leisure1.70×
16PostbankBusiness & Career1.69×
17TattoosFashion & Accessoires1.68×
18Netto Marken-DiscountShopping1.59×
19REWEShopping1.57×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berliner Sparkasse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berliner Sparkasse audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.29×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berliner Sparkasse audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Design AffinityPREMIUM0.82×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berliner Sparkasse's target market in Germany?

Berliner Sparkasse's target market in Germany covers an estimated 672,197 people, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Berliner Sparkasse customers?

50.6% of the Berliner Sparkasse audience are female, 49.4% are male, with an average age of 40.8 years.

03

Which brands do Berliner Sparkasse fans like most?

Berliner Sparkasse fans show strongest brand affinity for Sparkasse (7.98×), Nature (1.81×), and Kaufland (1.77×) over the country average.

04

Where do Berliner Sparkasse fans live in Germany?

Berliner Sparkasse fans in Germany are most concentrated in Berlin (reach ~300K), Brandenburg (reach ~90K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Berliner Sparkasse fans also like?

Beyond Berliner Sparkasse itself, the audience over-indexes on Nature (1.81×), Kaufland (1.77×), Banking (2.15×), and Family (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Berliner Sparkasse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berliner Sparkasse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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