Berliner Sparkasse Audience in Germany
Berliner Sparkasse has an estimated audience of 667,797 people in Germany. 50.1% are female, 49.9% are male, average age 40.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Nathan Fillion, Bryan Adams, Adriana Lima, Austrian Airlines, Hapag-Lloyd.
The average Berliner Sparkasse fan in Germany is 40.8 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Nathan Fillion, Bryan Adams, Adriana Lima, with strongest over-indexing on Nathan Fillion (33.66× the country average). Demographically, the Berliner Sparkasse audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Berliner Sparkasse fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.8 |
| Estimated audience size | 667,797 |
Audience persona
The typical Berliner Sparkasse fan in Germany is balanced, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 261,594 | 8.76× |
| Brandenburg | 92,429 | 4.46× |
| Nordrhein-Westfalen | 16,081 | 0.11× |
| Bayern | 10,549 | 0.1× |
| Sachsen | 9,758 | 0.3× |
| Niedersachsen | 8,736 | 0.13× |
| Baden-Württemberg | 7,954 | 0.09× |
| Mecklenburg-Vorpommern | 7,842 | 0.62× |
| Hessen | 7,773 | 0.15× |
| Sachsen-Anhalt | 7,059 | 0.41× |
| Schleswig-Holstein | 4,508 | 0.19× |
| Thüringen | 4,143 | 0.24× |
| Rheinland-Pfalz | 3,024 | 0.09× |
| Hamburg | 2,593 | 0.17× |
| Saarland | 642 | 0.08× |
| Bremen | 576 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 33.66× | Movies & TV |
| Bryan Adams | 29.76× | Music & Radio |
| Adriana Lima | 29.68× | Fashion & Accessoires |
| Austrian Airlines | 27.34× | Travel & Leisure |
| Hapag-Lloyd | 31.79× | Travel & Leisure |
| Sparkasse | 6.99× | Business & Career |
| Vegeta | 30.82× | Games |
| Pur (band) | 32.92× | Music & Radio |
| Tinker Bell (film series) | 31.79× | Movies & TV |
| Dirk Nowitzki | 31.03× | Sports |
| Courteney Cox | 25.76× | Movies & TV |
| Yann Sommer | 31.76× | Sports |
| Mary Kay | 31.44× | Beauty & Wellness |
| Joel Kinnaman | 33.86× | Movies & TV |
| Microsoft Edge | 31.87× | Technology & Electronics |
| Falling in Reverse | 28.22× | Music & Radio |
| Opel Manta | 26.81× | Cars & Mobility |
| Kate Upton | 28.91× | Fashion & Accessoires |
| Panama Jack | 28.46× | Fashion & Accessoires |
| Schandmaul | 30.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
| DIY Mentality | THRILL | 1.08 |
| Sustainability | BALANCE | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.8% |
| Spain | 0.3% |
| Poland | 0.3% |
See Berliner Sparkasse audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Berliner Sparkasse have in Germany?
Berliner Sparkasse has an estimated audience of 667,797 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Berliner Sparkasse fans?
50.1% of Berliner Sparkasse fans are female, 49.9% are male, with an average age of 40.8 years.
Which brands do Berliner Sparkasse fans like most?
Berliner Sparkasse fans show strongest brand affinity for Nathan Fillion (33.66×), Bryan Adams (29.76×), and Adriana Lima (29.68×) over the country average.
Where do Berliner Sparkasse fans live in Germany?
Berliner Sparkasse fans in Germany are most concentrated in Berlin (reach 261,594), Brandenburg (reach 92,429), and Nordrhein-Westfalen (reach 16,081). These three regions account for the largest share of the active audience.
What other brands do Berliner Sparkasse fans also like?
Beyond Berliner Sparkasse itself, the audience over-indexes on Bryan Adams (29.76×), Adriana Lima (29.68×), Austrian Airlines (27.34×), and Hapag-Lloyd (31.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berliner Sparkasse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.