Bootshaus Audience in Germany
Bootshaus has an estimated audience of 1,137,667 people in Germany. 52.7% are female, 47.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Home Delivery, Corfu (regional unit).
The average Bootshaus fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Bootshaus audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Bootshaus fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.4 |
| Estimated audience size | 1,137,667 |
Audience persona
The typical Bootshaus fan in Germany is balanced, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 853,251 | 4.78× |
| Niedersachsen | 122,635 | 1.11× |
| Baden-Württemberg | 89,156 | 0.57× |
| Bayern | 77,703 | 0.42× |
| Hessen | 69,016 | 0.8× |
| Rheinland-Pfalz | 53,407 | 0.94× |
| Berlin | 35,815 | 0.7× |
| Mecklenburg-Vorpommern | 30,360 | 1.4× |
| Schleswig-Holstein | 28,546 | 0.7× |
| Hamburg | 20,050 | 0.78× |
| Brandenburg | 19,175 | 0.54× |
| Bremen | 18,318 | 1.88× |
| Sachsen | 15,099 | 0.27× |
| Sachsen-Anhalt | 13,284 | 0.45× |
| Thüringen | 7,531 | 0.26× |
| Saarland | 5,518 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.85× | Travel & Leisure |
| KLIX (AM) | 2.18× | Music & Radio |
| Home Delivery | 2.18× | Food & Beverages |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Volvo V60 | 2.54× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.37× | Music & Radio |
| Theocracy | 4.94× | Music & Radio |
| Glashütte | 1.93× | Travel & Leisure |
| Zagreb | 1.62× | Travel & Leisure |
| Keeper (password manager) | 1.74× | Technology & Electronics |
| Building insulation | 1.72× | Home & Garden |
| Chalkidiki | 1.58× | Travel & Leisure |
| Coworking | 1.53× | Business & Career |
| The Equalizer | 1.85× | Movies & TV |
| Esra Erol | 2.02× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.74× | Music & Radio |
| Competitive dance | 1.84× | Sports |
| Celtic mythology | 1.67× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 4.5% |
| Netherlands | 1.6% |
See Bootshaus audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Bootshaus have in Germany?
Bootshaus has an estimated audience of 1,137,667 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Bootshaus fans?
52.7% of Bootshaus fans are female, 47.3% are male, with an average age of 38.4 years.
Which brands do Bootshaus fans like most?
Bootshaus fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.85×), and KLIX (AM) (2.18×) over the country average.
Where do Bootshaus fans live in Germany?
Bootshaus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 853,251), Niedersachsen (reach 122,635), and Baden-Württemberg (reach 89,156). These three regions account for the largest share of the active audience.
What other brands do Bootshaus fans also like?
Beyond Bootshaus itself, the audience over-indexes on Israel (1.85×), KLIX (AM) (2.18×), Home Delivery (2.18×), and Corfu (regional unit) (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bootshaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.