Rascasse Audience Intelligence

Boudoir Audience in Germany

A data profile of the people who buy, follow and care about Boudoir in Germany — modelled from more than twelve digital signal sources. Boudoir has an estimated audience of 231,001 people in Germany.

#6992among Topic in Germany#975in Home & Garden

The average Boudoir fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Andy Samberg, Robert Redford, with strongest over-indexing on Sex and the City (8.66× the country average).

Demographically, the Boudoir audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boudoir fan in Germany is more female, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sex and the City.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boudoir profile in Germany.

Audience size
231K
in Germany
Gender
63.0%♀
37.0% male
Age
31.6
average years
Country rank
#20720
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boudoir fans

63.0% are female, 37.0% are male, average age 31.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Boudoir audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age31.6
Estimated audience size231,001
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Boudoir audience in Germany
Age bracketShare%
16-1941%
20-2921%
30-3916%
40-4915%
50+7%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Boudoir audience comes from Germany.

Worldwide audience distribution share by country for Boudoir
CountryShare
United States36.7%
France7.9%
Greece7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boudoir audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boudoir fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.10×
02Saarland~3K1.10×
03Rheinland-Pfalz~10K1.07×
04Nordrhein-Westfalen~50K1.06×
05Baden-Württemberg~30K1.05×
06Hamburg~5K1.02×
07Bayern~40K1.01×
08Niedersachsen~20K1.01×
09Sachsen~10K1.01×
10Hessen~20K0.99×
11Schleswig-Holstein~8K0.99×
12Brandenburg~7K0.98×
13Thüringen~6K0.94×
14Mecklenburg-Vorpommern~4K0.94×
15Sachsen-Anhalt~5K0.92×
16Bremen~2K0.91×
Fig. 06

Affinity by region

Affinity by region — Boudoir, Germany
0.91×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boudoir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boudoir audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires21.73×
02Andy SambergMovies & TV20.00×
03RembrandtArts & Culture16.97×
04Sex and the CityMovies & TV8.66×
05SamsoniteFashion & Accessoires7.68×
06Sun tanningBeauty & Wellness7.00×
07Sunday BrunchKids & Family6.27×
08Robert RedfordMovies & TV6.06×
09Crime fictionLiterature4.74×
10Cultural heritagePolitics & Society4.62×
11Polo Ralph LaurenFashion & Accessoires4.25×
12CarcareCars & Mobility3.94×
13Ski resortTravel & Leisure3.80×
14Female bodybuildingSports3.78×
15Unique GiftsShopping3.35×
16LivemusicMusic & Radio2.47×
17HugendubelShopping2.46×
18RyanairTravel & Leisure2.37×
19Android (operating system)Technology & Electronics1.98×
20TikTokInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boudoir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boudoir audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.05×
ExtroversionTHRILL1.92×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boudoir audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Family OrientationCONSERVATISM0.83×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boudoir have in Germany?

Boudoir has an estimated audience of 231,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boudoir fans?

63.0% of Boudoir fans are female, 37.0% are male, with an average age of 31.6 years.

03

Which brands do Boudoir fans like most?

Boudoir fans show strongest brand affinity for Sex and the City (8.66×), Andy Samberg (20×), and Robert Redford (6.06×) over the country average.

04

Where do Boudoir fans live in Germany?

Boudoir fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boudoir fans also like?

Beyond Boudoir itself, the audience over-indexes on Andy Samberg (20×), Robert Redford (6.06×), Rembrandt (16.97×), and TikTok (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Boudoir audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boudoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →