Boudoir Audience in Germany
Boudoir has an estimated audience of 231,001 people in Germany. 63.0% are female, 37.0% are male, average age 31.6. Top brand affinities: JACK & JONES, Sex and the City, Livemusic, Sun tanning, Andy Samberg.
Top brand affinities include JACK & JONES, Sex and the City, Livemusic, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Boudoir audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Boudoir fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 31.6 |
| Estimated audience size | 231,001 |
Audience persona
The typical Boudoir fan in Germany is more female, around 31.6 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Sex and the City | 7.08× | Movies & TV |
| Livemusic | 5.31× | Music & Radio |
| Sun tanning | 11.41× | Beauty & Wellness |
| Andy Samberg | 19.01× | Movies & TV |
| Arnold Schwarzenegger | 8.63× | Movies & TV |
| Leggings | 5.55× | Fashion & Accessoires |
| Ryanair | 3.25× | Travel & Leisure |
| Blake Lively | 9.34× | Movies & TV |
| Tagesschau | 2.34× | Movies & TV |
| Western Union | 4.21× | Business & Career |
| Pets | 1.79× | Pets & Animals |
| Rembrandt | 13.46× | Arts & Culture |
| Art exhibition | 3.5× | Arts & Culture |
| Personal care | 2.71× | Health |
| Etsy | 3× | Fashion & Accessoires |
| Real property | 3.96× | Home & Garden |
| TikTok | 1.53× | Internet & Social Media |
| Batman | 2.15× | Movies & TV |
| Wizz Air | 5.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.82 |
| Urban Lifestyle | OPEN | 1.65 |
| Travelling | THRILL | 1.63 |
| Individualism | JOY | 1.59 |
| Pet Ownership | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| France | 7.9% |
| Greece | 7.2% |
See Boudoir audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boudoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.