Boudoir Audience in United States
Boudoir has an estimated audience of 2,672,386 people in United States. 78.0% are female, 22.0% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Google News, AccuWeather, StubHub, Clint Eastwood, Horoscope.
The average Boudoir fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.42× the country average). Demographically, the Boudoir audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Boudoir fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 37.7 |
| Estimated audience size | 2,672,386 |
Audience persona
The typical Boudoir fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 240,101 | 0.82× |
| Texas | 216,620 | 0.94× |
| New York | 139,529 | 0.93× |
| Florida | 133,205 | 0.74× |
| Ohio | 93,241 | 1.13× |
| Pennsylvania | 85,611 | 0.95× |
| North Carolina | 80,378 | 1× |
| Illinois | 80,298 | 0.9× |
| Georgia | 78,505 | 0.95× |
| Michigan | 67,325 | 0.96× |
| Indiana | 67,068 | 1.37× |
| Washington | 62,919 | 1.17× |
| Virginia | 60,537 | 0.93× |
| Missouri | 59,179 | 1.37× |
| Tennessee | 59,059 | 1.1× |
| Arizona | 48,990 | 0.9× |
| Colorado | 48,234 | 1.15× |
| New Jersey | 43,435 | 0.64× |
| Wisconsin | 42,215 | 1.05× |
| Utah | 39,823 | 1.66× |
| Alabama | 39,352 | 1.05× |
| Massachusetts | 39,345 | 0.75× |
| Kentucky | 37,685 | 1.12× |
| Oklahoma | 36,217 | 1.22× |
| Minnesota | 35,004 | 0.91× |
| Maryland | 34,777 | 0.76× |
| South Carolina | 34,162 | 0.85× |
| Oregon | 32,843 | 1.07× |
| Kansas | 32,614 | 1.55× |
| Louisiana | 28,377 | 0.82× |
| Iowa | 27,819 | 1.26× |
| Arkansas | 27,196 | 1.24× |
| Nevada | 19,788 | 0.77× |
| Mississippi | 18,672 | 0.85× |
| Idaho | 17,346 | 1.29× |
| Connecticut | 17,241 | 0.64× |
| Nebraska | 16,226 | 1.21× |
| West Virginia | 13,945 | 1.12× |
| New Hampshire | 11,800 | 1.12× |
| New Mexico | 11,725 | 0.87× |
| Maine | 8,708 | 0.91× |
| Hawaii | 8,570 | 0.75× |
| Montana | 8,030 | 1.08× |
| South Dakota | 7,464 | 1.21× |
| Alaska | 6,940 | 1.21× |
| Washington, District of Columbia | 5,735 | 0.71× |
| Rhode Island | 5,405 | 0.64× |
| North Dakota | 5,320 | 0.97× |
| Delaware | 4,700 | 0.64× |
| Wyoming | 3,813 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 19.42× | News |
| AccuWeather | 16.31× | Home & Garden |
| StubHub | 16.02× | Travel & Leisure |
| Clint Eastwood | 12.97× | Movies & TV |
| Horoscope | 13.08× | Health |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.75× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Enterprise Rent-A-Car | 7.59× | Cars & Mobility |
| Idris Elba | 16.3× | Movies & TV |
| Moto Guzzi | 31.32× | Cars & Mobility |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.84× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Rebecca Ferguson | 17× | Movies & TV |
| GoDaddy | 14.53× | Technology & Electronics |
| La La Land (film) | 13.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Community Orientation | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| France | 7.9% |
| Greece | 7.2% |
See Boudoir audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Boudoir have in United States?
Boudoir has an estimated audience of 2,672,386 people in United States, concentrated in California and Texas.
What is the gender split and age of Boudoir fans?
78.0% of Boudoir fans are female, 22.0% are male, with an average age of 37.7 years.
Which brands do Boudoir fans like most?
Boudoir fans show strongest brand affinity for Google News (19.42×), AccuWeather (16.31×), and StubHub (16.02×) over the country average.
Where do Boudoir fans live in United States?
Boudoir fans in United States are most concentrated in California (reach 240,101), Texas (reach 216,620), and New York (reach 139,529). These three regions account for the largest share of the active audience.
What other brands do Boudoir fans also like?
Beyond Boudoir itself, the audience over-indexes on AccuWeather (16.31×), StubHub (16.02×), Clint Eastwood (12.97×), and Horoscope (13.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Boudoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.