A data profile of the people who buy, follow and care about Boudoir in United States — modelled from more than twelve digital signal sources. Boudoir has an estimated audience of 2,672,386 people in United States.
The average Boudoir fan in United States is 37.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Google Voice, John Goodman, Christoph Waltz, with strongest over-indexing on Google Voice (11.46× the country average).
Demographically, the Boudoir audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Boudoir fan in United States is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Google Voice.
The key figures that characterise the Boudoir profile in United States.
78.0% are female, 22.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 37.7 |
| Estimated audience size | 2,672,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide Boudoir audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.7% |
| France | 7.9% |
| Greece | 7.2% |
Where the Boudoir audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~50K | 1.94× | |
| 02 | Kansas | ~30K | 1.37× | |
| 03 | Missouri | ~60K | 1.29× | |
| 04 | Indiana | ~60K | 1.28× | |
| 05 | Idaho | ~20K | 1.28× | |
| 06 | Maine | ~10K | 1.20× | |
| 07 | Alaska | ~7K | 1.20× | |
| 08 | Arkansas | ~30K | 1.19× | |
| 09 | Nebraska | ~20K | 1.19× | |
| 10 | Iowa | ~30K | 1.18× | |
| 11 | South Dakota | ~7K | 1.17× | |
| 12 | Washington | ~60K | 1.16× | |
| 13 | Oklahoma | ~30K | 1.16× | |
| 14 | West Virginia | ~10K | 1.15× | |
| 15 | Colorado | ~50K | 1.12× | |
| 16 | Montana | ~8K | 1.11× | |
| 17 | New Hampshire | ~10K | 1.10× | |
| 18 | Ohio | ~90K | 1.09× | |
| 19 | Kentucky | ~40K | 1.08× | |
| 20 | Oregon | ~30K | 1.07× | |
| 21 | Tennessee | ~60K | 1.06× | |
| 22 | North Dakota | ~6K | 1.04× | |
| 23 | Wyoming | ~4K | 1.04× | |
| 24 | Wisconsin | ~40K | 1.02× | |
| 25 | Alabama | ~40K | 1.00× | |
| 26 | Minnesota | ~40K | 0.97× | |
| 27 | North Carolina | ~80K | 0.94× | |
| 28 | Pennsylvania | ~80K | 0.92× | |
| 29 | Georgia | ~80K | 0.92× | |
| 30 | Michigan | ~60K | 0.92× | |
| 31 | Virginia | ~60K | 0.92× | |
| 32 | Texas | ~200K | 0.91× | |
| 33 | Illinois | ~80K | 0.91× | |
| 34 | New York | ~100K | 0.90× | |
| 35 | Arizona | ~50K | 0.89× | |
| 36 | Mississippi | ~20K | 0.88× | |
| 37 | New Mexico | ~10K | 0.88× | |
| 38 | South Carolina | ~30K | 0.85× | |
| 39 | California | ~200K | 0.83× | |
| 40 | Louisiana | ~30K | 0.83× | |
| 41 | Hawaii | ~10K | 0.83× | |
| 42 | Washington, District of Columbia | ~7K | 0.81× | |
| 43 | Maryland | ~40K | 0.79× | |
| 44 | Nevada | ~20K | 0.79× | |
| 45 | Massachusetts | ~40K | 0.75× | |
| 46 | Florida | ~100K | 0.72× | |
| 47 | Delaware | ~5K | 0.72× | |
| 48 | Rhode Island | ~6K | 0.70× | |
| 49 | Connecticut | ~20K | 0.69× | |
| 50 | New Jersey | ~40K | 0.66× |
The strongest cross-interests of the Boudoir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Voice | Technology & Electronics | 11.46× | ||
| 02 | Christoph Waltz | Movies & TV | 11.46× | ||
| 03 | Burlesque | Music & Radio | 11.46× | ||
| 04 | John Goodman | Movies & TV | 10.53× | ||
| 05 | Michelle Rodriguez | Movies & TV | 9.70× | ||
| 06 | Crazy, Stupid, Love. | Movies & TV | 8.64× | ||
| 07 | Britney Spears | Music & Radio | 3.11× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.84× | ||
| 09 | Enterprise Rent-A-Car | Cars & Mobility | 2.66× | ||
| 10 | Bath and Bodyworks | Shopping | 2.41× | ||
| 11 | Real property | Home & Garden | 2.34× | ||
| 12 | Innovation | Business & Career | 2.00× | ||
| 13 | Five Below | Shopping | 1.97× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.97× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.97× | ||
| 16 | Subscription business model | Shopping | 1.96× | ||
| 17 | Snapchat | Internet & Social Media | 1.91× | ||
| 18 | Discount stores | Shopping | 1.82× | ||
| 19 | TMZ | Internet & Social Media | 1.57× | ||
| 20 | Superman | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Boudoir has an estimated audience of 2,672,386 people in United States, concentrated in California and Texas.
78.0% of Boudoir fans are female, 22.0% are male, with an average age of 37.7 years.
Boudoir fans show strongest brand affinity for Google Voice (11.46×), John Goodman (10.53×), and Christoph Waltz (11.46×) over the country average.
Boudoir fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Boudoir itself, the audience over-indexes on John Goodman (10.53×), Christoph Waltz (11.46×), Michelle Rodriguez (9.7×), and Britney Spears (3.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boudoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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