Rascasse Audience Intelligence

British Army Audience in Germany

A data profile of the people who buy, follow and care about British Army in Germany — modelled from more than twelve digital signal sources. British Army has an estimated audience of 259,524 people in Germany.

#6609among Topic in Germany#959in Politics & Society

The average British Army fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Livemusic, Sandra Bullock, with strongest over-indexing on Solar energy (2.65× the country average).

Demographically, the British Army audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British Army fan in Germany is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Army profile in Germany.

Audience size
260K
in Germany
Gender
37.1%♀
62.9% male
Age
33.3
average years
Country rank
#19180
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Army fans

37.1% are female, 62.9% are male, average age 33.3.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for British Army audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age33.3
Estimated audience size259,524
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the British Army audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide British Army audience comes from Germany.

Worldwide audience distribution share by country for British Army
CountryShare
United States23.3%
United Kingdom18.4%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Army audience in Germany is strongest.

Fig. 05

Top regions by affinity

British Army fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.44×
02Nordrhein-Westfalen~70K1.28×
03Berlin~10K1.18×
04Niedersachsen~30K1.16×
05Bremen~2K1.08×
06Bayern~40K1.02×
07Saarland~3K0.99×
08Hamburg~6K0.98×
09Rheinland-Pfalz~10K0.95×
10Schleswig-Holstein~9K0.95×
11Sachsen-Anhalt~6K0.95×
12Mecklenburg-Vorpommern~5K0.93×
13Brandenburg~7K0.91×
14Thüringen~6K0.89×
15Sachsen~10K0.87×
16Baden-Württemberg~30K0.84×
Fig. 06

Affinity by region

Affinity by region — British Army, Germany
0.84×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Army audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Army audience
#·InterestCategoryAffinity×
01Public securityPolitics & Society7.91×
02Sandra BullockMovies & TV4.84×
03Tom CruiseMovies & TV3.70×
04Ryan GoslingMovies & TV3.50×
05In aller FreundschaftMovies & TV2.94×
06Solar energyHome & Garden2.65×
07XINGInternet & Social Media2.48×
08LivemusicMusic & Radio2.46×
09Public transportCars & Mobility2.42×
10SparkasseBusiness & Career2.06×
11Aral AGCars & Mobility2.03×
12PostbankBusiness & Career1.94×
13RedditInternet & Social Media1.91×
14Online newspaperNews1.85×
15RyanairTravel & Leisure1.79×
16ReligionBusiness & Career1.74×
17AutoScout24Cars & Mobility1.68×
18BankingBusiness & Career1.64×
19EnergyHome & Garden1.60×
20VodafoneTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Army audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Army audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Convenience OrientationPREMIUM2.05×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Army audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Pet OwnershipJOY0.56×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Army have in Germany?

British Army has an estimated audience of 259,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British Army fans?

37.1% of British Army fans are female, 62.9% are male, with an average age of 33.3 years.

03

Which brands do British Army fans like most?

British Army fans show strongest brand affinity for Solar energy (2.65×), Livemusic (2.46×), and Sandra Bullock (4.84×) over the country average.

04

Where do British Army fans live in Germany?

British Army fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do British Army fans also like?

Beyond British Army itself, the audience over-indexes on Livemusic (2.46×), Sandra Bullock (4.84×), Sparkasse (2.06×), and AutoScout24 (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See British Army audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →